{"id":1684102,"url":"https://alion.io/job/leightons-marketing-performance-manager","title":"Marketing Performance Manager","company":{"id":691035,"name":"Leightons","domain":"leightons.co.uk","url":"https://alion.io/company/leightons","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":{"grade":"B","score":70,"open_postings":12,"ghost_share":0.5,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-15T07:52:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Farnham, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":null,"max":52000,"currency":"GBP","period":"year","gross":null,"usd_annual":68815},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false}],"status":"live","first_seen_at":"2026-09-29T10:32:59Z","employer_posted_date":"2026-09-29","last_verified_at":"2026-10-05T08:28:58Z","board_verified":false,"closed_at":null,"days_open":47,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":45},"description":"Performance Marketing Manager\nLeightons Opticians & Hearing Care and The Hearing Care Partnership\nHybrid Working | Support Office & Remote | Up to £52,000 per annum\nAt Leightons Opticians & Hearing Care and The Hearing Care Partnership, we're on a mission to help more people access exceptional eye and hearing care across the UK.\nWe're looking for an experienced Performance Marketing Manager to take ownership of our paid acquisition strategy and search visibility, ensuring we generate eye examination and free hearing assessment bookings efficiently and at scale.\nThis is a unique opportunity to join a business where performance marketing directly influences commercial growth. You'll be responsible for driving patient acquisition across both our established Leightons branch network and The Hearing Care Partnership, which operates through approximately 400 optical partner practices nationwide.\nWhat You'll Be Doing\nAs our Performance Marketing Manager, you'll own the performance of our acquisition channels, ensuring marketing investment delivers sustainable growth and outstanding return.\nKey responsibilities include:\nPaid Media Strategy & Optimisation\nManage and optimise paid search, paid social and local paid media campaigns\n\nAllocate budgets effectively across locations, channels and services\n\nMonitor performance against targets and make data-driven recommendations to maximise return on investment\n\nDrive booking growth while continually improving cost per acquisition\n\nSearch Visibility & Demand Generation\nLead keyword and search intent strategy across eye care and hearing care services\n\nImprove non-brand organic visibility and increase organically generated bookings\n\nWork closely with our Marketing Technology team to prioritise technical SEO opportunities\n\nConversion Rate Optimisation\nDevelop landing page and campaign briefs focused on improving conversion performance\n\nCollaborate on experimentation, attribution, tracking and CRO initiatives\n\nBuild a strong test-and-learn culture that continually improves acquisition efficiency\n\nAnalytics & Insights\nAnalyse performance across channels and challenge platform-reported results where appropriate\n\nDesign and support incrementality testing to understand the true impact of marketing activity\n\nProduce meaningful reports and recommendations for senior stakeholders\n\nIdentify emerging opportunities, risks and areas for optimisation\n\nStakeholder & Agency Management\nPartner with Operations teams to align marketing activity with branch capacity and demand\n\nManage external agency relationships where required\n\nPresent clear and actionable performance insights to senior leaders\n\nAI & Performance Marketing\nThe future of acquisition marketing is increasingly powered by automation and AI. We're looking for someone who embraces these tools while maintaining a healthy level of commercial scepticism.\nYou'll use AI to:\nScale campaign and creative testing\n\nSupport keyword and intent analysis\n\nImprove search visibility across traditional and AI-driven search experiences\n\nLeverage automated bidding and campaign technologies effectively\n\nMost importantly, you'll know how to separate platform-reported success from genuine business impact.\nWhat We're Looking For\nEssential Experience\nHands-on management of paid search and paid social campaigns with accountability for cost per acquisition\n\nExperience managing budgets and optimising performance against commercial targets\n\nStrong understanding of GA4, conversion tracking and attribution\n\nExperience managing multi-site or local-market marketing campaigns\n\nStrong SEO knowledge, including keyword research, search intent and organic visibility strategies\n\nExperience working with AI-driven campaign formats and automated bidding tools\n\nExcellent analytical skills with the confidence to challenge data and identify meaningful insights\n\nStrong communication and stakeholder management skills\n\nWhy Join Us?\nAt Leightons and THCP, you'll have the opportunity to make a genuine impact in a growing healthcare business where marketing performance directly contributes to helping people improve their quality of life.\nAlongside a competitive salary, you'll benefit from:\nHybrid working (3 days on site, 2 days working from home)\n\nOpportunities for professional development\n\nA supportive and collaborative culture\n\nThe chance to work across two leading healthcare brands\n\nThe opportunity to shape the future of patient acquisition in a data-led organisation\n\nLeightons Opticians & Hearing Care is an equal opportunities employer. We welcome applications from all backgrounds and will make reasonable adjustments throughout the recruitment process where required.","description_format":"text","description_chars":4682,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Hybrid work","Professional development"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Optometry & Optical Stores","Hearing Care & Audiology"],"lifecycle":[{"event":"open","at":"2026-10-02T10:02:10Z"}],"visa":[],"liveness":{"score":7,"band":"cold","label":"Long shot","p_open":0.4,"p_active":0.395,"p_room":0.45,"age_days":46,"expected_fill_days":26,"reasons":["conf:983","stale_co","urgency","win:tail"],"computed_at":"2026-11-15T07:52:55Z"},"pay":{"stated_usd_annual":68815,"is_top_pay":false},"html_url":"https://alion.io/job/leightons-marketing-performance-manager","json_url":"https://alion.io/job/leightons-marketing-performance-manager.json","meta":{"generated_at":"2026-11-15T11:55:11Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1482,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":691035},"rest":"https://alion.io/mcp/rest/get_company?id=691035"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fleightons-marketing-performance-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fleightons-marketing-performance-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fleightons-marketing-performance-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/leightons-marketing-performance-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fleightons-marketing-performance-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1684102}},{"tool":"search_jobs","arguments":{"company":"leightons.co.uk","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1684102},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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