{"id":3272480,"url":"https://alion.io/job/leinsterrugby-marketing-manager","title":"Marketing Manager","company":{"id":2528504,"name":"Leinster Rugby","domain":"leinsterrugby.ie","url":"https://alion.io/company/leinsterrugby","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Galway, Ireland"],"countries":["IE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":38000,"max_usd":98000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2986},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Drive","optional":true}],"status":"live","first_seen_at":"2026-10-26T12:24:25Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-10-31T03:06:38Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"The Role\nThe Marketing Manager is a commercially minded, hands-on marketer who will turn Connacht Rugby's brand and marketing strategy into high-performing campaigns that fill Dexcom Stadium and grow our supporter base.\nThis is a pivotal role in the club's marketing team, where you’ll be involved in the day-to-day planning, delivery and optimisation of tactical campaigns. You’ll work cross functionally to bring creative campaigns to life, particularly with the Commercial and Ticketing teams to support their respective sales initiatives.\nYou’ll bring an exceptional creative mindset and a passion for turning insights into standout campaigns that capture attention and inspire action. As one of the club's key creative thinkers, you will act as an ideas hub for the organisation, continually generating innovative concepts, fan engagement initiatives and campaign strategies that strengthen the Connacht Rugby brand, grow audiences and drive commercial results.\nReporting to the Senior Brand & Marketing Manager, you will be a key contributor to a multi-disciplinary team that includes the PR & Media Manager, Graphic Designer and Content Executive.\nKey Responsibilities\nCreative Championing\nServe as a creative catalyst across the club, proactively generating innovative campaign ideas, fan engagement concepts and marketing initiatives that support ticketing, commercial, community and brand objectives.\nLead campaign ideation sessions and contribute fresh thinking that helps Connacht Rugby stand out in a competitive sports and entertainment landscape.\nIdentify emerging marketing trends, cultural moments and digital innovations, translating them into relevant and impactful campaigns for supporters and partners.\nChallenge conventional approaches and bring a bold, creative perspective to campaign planning, helping the club continually evolve its marketing output.\nCampaign Management & Delivery\nPlan, deliver and optimise day-to-day marketing campaigns in line with the annual marketing strategy and campaign calendar.\nManage campaign timelines and briefs, ensuring delivery on time, on brand and on budget.\nTrack, analyse and report on campaign performance, using insights to improve results and return on investment.\nEmail Marketing & CRM\nOwn email marketing, including strategy, planning, build, segmentation, scheduling and reporting.\nSupport the growth of the club's CRM database, executing campaigns that capture data to allow us to have a more meaningful dialogue with our fans.\nUse audience segmentation and automation to deliver relevant, timely communications that increase conversion, retention and engagement.\nWork with the Ticketing team to ensure data is accurate and that CRM and ticketing systems work together.\nMatch Day Experience\nLead planning and delivery of the match day experience at all home games and hosted international fixtures, including fan activations and promotions.\nDevelop tactical match day campaigns and initiatives that engage supporters of all ages and encourage repeat attendance.\nContribute marketing input to the ideation and design of club-led events and experiential initiatives.\nWork with the Operations, Commercial & Marketing and Club & Community teams to deliver a consistent, high-quality supporter experience.\nSales Collateral & Creative Delivery\nBrief and manage the design and delivery of sales, marketing and partnership material for the rugby and stadium commercial teams, including print, digital and in-stadium materials for ticketing, hospitality, partnerships and events.\nDeliver creative promotions and advertising campaigns from brief through to implementation, working with the Graphic Designer and Content Executive.\nBrief and work closely with the Graphic Designer and Content Executive, ensuring all output follows brand guidelines.\nSupport the activation of partner rights across campaigns, match day and digital channels, including approvals.\nDigital, Content & Channel Management\nOwn the club’s social media, content and channel strategies, driving audience growth, engagement and digital performance.\nLead content planning and delivery across social media, website, app and email channels.\nManage the club’s content calendar in collaboration with the Content Executive, Graphic Designer and PR & Media Manager.\nMonitor channel performance and use audience insights to optimise content and engagement.\nCampaign Delivery & Digital Marketing\nDeliver marketing campaigns that support ticketing, memberships, hospitality and sponsorship objectives.\nOversee day-to-day management of the club’s digital platforms, ensuring content is accurate, engaging and up to date.\nCoordinate the creation and delivery of marketing content and campaign assets.\nManage relevant agencies, suppliers and content partners.\nIdentify opportunities to increase audience growth, engagement and conversion across digital channels.\nCollaboration\nWork closely with the PR & Media Manager to ensure alignment between marketing activity and club communications.\nCollaborate with the wider marketing team, commercial, rugby and stadium teams to deliver integrated campaigns and supporter experiences.\nGeneral\nUndertake any other duties as required by the Head of Commercial & Marketing.\nExperience & Qualifications\nDesirable\nDegree in Marketing, Business, Communications or a related discipline, or equivalent experience.\nMinimum 4 years' experience in a marketing role, with a track record of delivering campaigns that drive measurable results.\nHighly creative and naturally curious, with a proven ability to originate compelling campaign concepts and turn ideas into commercially successful marketing activity.\nDemonstrable experience of developing innovative marketing campaigns that have driven engagement, audience growth, ticket sales, revenue or brand awareness.\nConfident presenting and championing new ideas, with the ability to influence stakeholders and bring others on a creative journey.\nPassion for sport, entertainment and fan culture, coupled with a strong understanding of what captures attention and motivates audiences to engage.\nAn excellent understanding of rugby, its supporters and the club's audiences.\nProven experience in email marketing and CRM, including segmentation, automation and performance analysis.\nStrong project management skills, with the ability to manage multiple campaigns, deadlines and stakeholders at once.\nExperience working with designers, content creators and agencies, from brief to delivery.\nStrong understanding of digital marketing channels and analytics.\n\nReporting Relationships\nThe Marketing Manager will report to the Senior Brand & Marketing Manager and will have close working relationships with the CEO and Head of Commercial & Marketing.\nWorking Pattern\nConnacht Rugby operates a hybrid working model with an expectation that the successful candidate will attend the office approximately three days per week.\nThe candidate will be expected to work appropriate hours in order to fully carry out their responsibilities. The nature of the work is such that these hours may be irregular or outside the norm i.e., during evenings and at weekends (including Sundays).\nApplication Process\nAs part of you’re application we want your creative idea! Learn More Here. This can be submitted via a Google Drive or One Drive link embedded within your application. This allows you flexibility to submit your idea in a format of your choosing.\nPlease apply at www.connachtrugby.ie/careers, with a cover letter and up to date CV. Closing date for applications is Monday 9th November 2026.\nConnacht Rugby is an equal opportunity employer.","description_format":"text","description_chars":7625,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Hybrid work"],"hiring_locations":[{"name":"Ireland","iso":"IE","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-26T12:24:25Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":5,"expected_fill_days":25,"reasons":["conf:27","win:early"],"computed_at":"2026-11-01T06:10:25Z"},"pay":null,"html_url":"https://alion.io/job/leinsterrugby-marketing-manager","json_url":"https://alion.io/job/leinsterrugby-marketing-manager.json","meta":{"generated_at":"2026-11-02T02:42:47Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4123,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-03T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2528504},"rest":"https://alion.io/mcp/rest/get_company?id=2528504"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fleinsterrugby-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fleinsterrugby-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fleinsterrugby-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/leinsterrugby-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fleinsterrugby-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3272480}},{"tool":"search_jobs","arguments":{"company":"leinsterrugby.ie","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3272480},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}