{"id":1328211,"url":"https://alion.io/job/leland-performance-marketing-manager","title":"Performance Marketing Manager","company":{"id":678163,"name":"Leland","domain":"joinleland.com","url":"https://alion.io/company/joinleland","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":75,"open_postings":12,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-01T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Lehi, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":94000,"max_usd":186000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1626},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Claude","optional":false},{"name":"LinkedIn","optional":false},{"name":"YouTube","optional":false},{"name":"Databricks","optional":true},{"name":"GA4","optional":true}],"status":"live","first_seen_at":"2026-09-26T22:49:55Z","employer_posted_date":"2026-09-26","last_verified_at":"2026-10-01T18:47:13Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"Leland is building the home for ambition in the age of AI. We connect people with the experts, programs, and communities they need to land the job, get into the school, or upskill for a world being rewritten by AI. We help businesses become AI-native through training, hiring, and infrastructure. Since our founding in 2021, we've helped tens of thousands of people reach their most ambitious goals and raised $19M from world-class investors. Ambition is sacred to us, and we've built a product that takes that seriously.\nAbout the Role\nWe're hiring a Performance Marketing Manager to own paid acquisition across Google, Meta, and LinkedIn. You'll run and scale the paid engine behind our consumer business, where people come to Leland to get into school, land the job, or build real skills with AI. You'll also help us build paid for B2B from close to the ground up, starting with the AI Builder Program for teams and companies and eventually extending to our university partners and other AI offerings that growing at Leland. You'll be in the accounts every day, and you'll use Claude and other AI tools to run more channels and more tests than one person normally could. If you've scaled paid budgets profitably and want real ownership over a channel that directly drives revenue, we'd love to chat with you!\nWhat You'll Do\nOwn paid acquisition for our consumer business\nRun Google (Search, PMax, YouTube), Meta, and LinkedIn day to day, including budgets, bidding, targeting, creative rotation, and reporting\n\nManage spend across our core consumer categories and develop a clear point of view on where the next dollar should go\n\nHit CAC and payback targets, and flag early and honestly when something isn't working, and also help us refine which metrics are most important to track at various points of the funnel\n\nRun a steady stream of structured tests across audiences, offers, landing pages, and creative, and document what you learn so the team gets smarter over time\n\nPartner daily with channel and business unit owners so paid supports the full buyer journey, from first touch to purchase or closed deal\n\nBuild paid for B2B\nContinue to develop the early stage of our B2B paid motion, starting with Google and LinkedIn and Meta, to generate pipeline for the AI Builder Program's team and enterprise offering\n\nPartner with sales and AI Programs marketing on ICP, target account lists, lead magnets, and the handoff from lead to booked meeting\n\nRefine how paid can support our university business as it grows\n\nBuild reporting that ties spend to pipeline and closed revenue, not just form fills, signups or clicks\n\nMake the channel AI-native\nUse Claude and other tools to automate repetitive portions of the job: pulling reports, catching anomalies, drafting ad variations, building audiences, and QA'ing campaigns\n\nGet the most out of each platform's built-in automation and AI capabilities while knowing when to take the wheel back\n\nBuild systems and documentation so the channel doesn't live only in your head but has shared context across marketing, with insights disseminating to Leland broadly\n\nWork closely with our content and creative team (or contractors) to keep a healthy pipeline of ad creative, and give them clear, specific feedback on what's performing\n\nAbout You\n5-7 years of hands-on performance marketing experience, with direct ownership of meaningful budgets on Google, Meta, and LinkedIn\n\nExperience on both sides is a plus: you've driven consumer purchases and you've built pipeline for a sales-led B2B product\n\nStrong with data and comfortable in the ad platforms, GA4, with experience in Databricks as a plus. You understand attribution, lift testing and have opinions and experience on pitfalls to avoid\n\nAlready using AI in your daily workflow and have built real things with it, like automations, scripts, skills, or agents; you'd rather automate your own busywork than do it by hand\n\nA systems thinker who builds processes that hold up as spend and channel count grow\n\nDirect communicator who gives an honest read on performance, good or bad\n\nBonus: experience in edtech, marketplaces, AI enablement or selling to L&D or university buyers\n\nLeland is an equal opportunity employer. We encourage candidates of all backgrounds and demographics to apply.\nWhy Leland?\nThe chance to join a world-class team helping people achieve their career and educational dreams\n\nWork in a collaborative, high-energy environment where your contributions have a direct impact\n\nOperate in a fast-paced, AI-native environment\n\nWe don't hire people who merely want to work for a great company; we hire people who want to make a great company\n\nLeland is an equal opportunity employer. We encourage candidates of all backgrounds and demographics to apply.","description_format":"text","description_chars":4766,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Coaching & Mentoring","Career Services"],"lifecycle":[{"event":"open","at":"2026-09-27T06:45:16Z"}],"liveness":{"score":59,"band":"ok","label":"Likely open","p_open":1,"p_active":0.592,"p_room":1,"age_days":4,"expected_fill_days":30,"reasons":["conf:3","stale_co","win:early","comp:brand"],"computed_at":"2026-10-01T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/leland-performance-marketing-manager","json_url":"https://alion.io/job/leland-performance-marketing-manager.json","meta":{"generated_at":"2026-10-01T20:39:05Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":3069,"day_limit":5000,"remaining_today":1931,"minute_limit":60,"resets_at":"2026-10-02T00:00:00Z"}}}