{"id":3747067,"url":"https://alion.io/job/lemfi-senior-crm-manager-automations","title":"Senior CRM Manager - Automations","company":{"id":678668,"name":"LemFi","domain":"lemfi.com","url":"https://alion.io/company/lemfi","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Amplitude","optional":false},{"name":"Braze","optional":false},{"name":"Iterable","optional":false},{"name":"Looker","optional":false},{"name":"Mixpanel","optional":false},{"name":"SQL","optional":false},{"name":"Instagram","optional":true},{"name":"LinkedIn","optional":true},{"name":"WhatsApp","optional":true}],"status":"live","first_seen_at":"2026-11-04T11:12:25Z","employer_posted_date":"2026-11-04","last_verified_at":"2026-11-04T18:45:56Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Ambition has no passport. That belief is why LemFi exists. We're the financial engine for people the world wasn't built to serve, the millions who move countries to build something better and find the financial system hasn't caught up with them yet. We started with remittances: the money people send home to the people they love. Now we run multi-currency accounts, Savings, eSIMs and Credit. Because staying connected to home and building somewhere new are not two separate things. They never were.\nAbout the role\nCRM at LemFi doesn't run on batch and blast. As Senior CRM Manager - Automations, you'll own the lifecycle journeys that carry a customer from first sign-up to their tenth product, across remittance, credit, savings and the insurance products coming next. This is the person who builds onboarding, retention, reactivation, referral and cross-sell journeys that adapt to real customer behaviour, not a calendar.\nYou'll sit close to Product, Data and Growth, and report directly into the Head of CRM. Your journeys are core infrastructure for the business. Get them right and every other campaign, product launch and market entry gets easier.\nWhat you’ll build and own\nDesign and own the lifecycle journeys, onboarding, retention, reactivation, that run without you touching them daily.\n\nBuild referral and virality programmes that turn customers into the acquisition channel.\n\nLaunch cross-sell journeys that introduce customers to credit, savings and insurance at the right moment, not the loudest one.\n\nSet up the triggers, segments and logic that make each journey react to real behaviour.\n\nTest, measure and iterate. Kill what doesn't move the number, scale what does.\n\nPartner with Product and Data to get the event tracking and attributes your journeys actually need.\n\nReport on lifecycle performance in numbers a CMO can act on, not a dashboard nobody opens.\n\nYour experience\n4+ years in CRM, lifecycle or marketing automation, ideally in fintech or another high-frequency product.\n\nProficiency with Liquid language for dynamic, personalised content across journeys.\n\nHands-on expertise in a major marketing automation platform (Customer.io, Braze, Iterable or similar). You build the journey yourself, you don't just brief it.\n\nA track record of onboarding, retention or reactivation programmes you can point to, and the numbers they moved.\n\nComfortable with SQL and event-based data models. You query the data behind your own journeys.\n\nExperience building referral or virality mechanics is a strong plus.\n\nJudgment on trigger logic and segmentation that holds up across multiple products and markets.\n\nBias to ship and test over perfecting a brief.\n\nComfort with AI tools for content generation and personalisation at scale.\n\nFamiliarity with a BI or analytics tool such as Looker, Amplitude or Mixpanel for self-serve reporting.\n\nNice to have\nLived experience or deep empathy with the life of our users, the millions who move countries to build something better.\n\nLanguage skills in French, Spanish, Italian, Portuguese, Wolof or Swahili.\n\nExperience with WhatsApp or SMS as a lifecycle channel.\n\nBackground in remittance, cross-border payments or diaspora-focused products.\n\nExperience designing loyalty or points-based programmes, beyond straight referral.\n\nExperience operating in a regulated or compliance-sensitive comms environment.\n\nWhy Join LemFi?\nYour work here puts money back into families' pockets. That's the reward, and the weight of it. You'll take on some of the hardest problems in finance alongside people who do their best work when the stakes are real. We move fast and we expect a lot, because our customers can't afford for us to do otherwise. In return you get room to own real problems, global impact you can see, and a team that won't slow you down.\nBring grit and ownership and there's a place for them here. Ambition belongs here, come and show us yours.\nFollow us on LinkedIn and Instagram and if you haven't already, download the app on the App Store or Google Play.\nDon't feel that you're right for this role, but want to submit your interest in working for LemFi? You can join our talent community to stay in touch for future opportunities.\nRecruitment Agencies Notice\nLemFi does not accept unsolicited CVs from recruitment agencies. We work only with agencies on our preferred supplier list, and only when we’ve asked them for their support. Any CVs sent to us outside this arrangement will not incur a fee.","description_format":"text","description_chars":4465,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Swahili","level":"All levels","optional":true},{"language":"Portuguese","level":"All levels","optional":true},{"language":"Italian","level":"All levels","optional":true},{"language":"French","level":"All levels","optional":true},{"language":"Spanish","level":"All levels","optional":true}]},"benefits":[],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Money Transfer & Remittances","Currency Exchange & FX Payments"],"lifecycle":[{"event":"open","at":"2026-11-04T13:42:46Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":42,"reasons":["conf:2","win:early"],"computed_at":"2026-11-04T20:49:13Z"},"pay":null,"html_url":"https://alion.io/job/lemfi-senior-crm-manager-automations","json_url":"https://alion.io/job/lemfi-senior-crm-manager-automations.json","meta":{"generated_at":"2026-11-04T20:49:13Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":32159,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-05T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":678668},"rest":"https://alion.io/mcp/rest/get_company?id=678668"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Flemfi-senior-crm-manager-automations"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Flemfi-senior-crm-manager-automations"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Flemfi-senior-crm-manager-automations"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/lemfi-senior-crm-manager-automations\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Flemfi-senior-crm-manager-automations"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3747067}},{"tool":"search_jobs","arguments":{"company":"lemfi.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3747067},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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