{"id":878595,"url":"https://alion.io/job/lettrlabs-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":679352,"name":"LettrLabs","domain":"lettrlabs.com","url":"https://alion.io/company/lettrlabs","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":84,"open_postings":8,"ghost_share":0,"stale_share":0.625,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Los Angeles, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":130000,"max":150000,"currency":"USD","period":"year","gross":null,"usd_annual":150000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false}],"status":"live","first_seen_at":"2026-06-18T17:36:11Z","employer_posted_date":"2026-10-17","last_verified_at":"2026-11-09T14:13:15Z","board_verified":true,"closed_at":null,"days_open":143,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":143},"description":"The Role\nLettrLabs is disrupting a $30B industry by uniting AI with tangible marketing. When a storm hits, our platform geo-locates to zip code, activates direct mail campaigns in minutes, and tracks every conversion back to digital. The result: 5x return on conversions and 3x year-on-year growth for our customers. Our customers use us to win back churned subscribers, convert trial users, re-engage dormant accounts, and drive repeat purchases. The lifecycle engine is already working. Now we need someone to own it end-to-end.\nAs our Lifecycle Marketing Manager, you'll own the complete customer journey, from the moment someone enters the funnel through activation, continuing to serve retention and expansion efforts. You'll build the programs that convert leads who haven't purchased yet, onboard new customers to first value fast, move self-service users toward higher-value plans, and drive expansion revenue without requiring sales to initiate every conversation. You'll work closely with the broader Go-to-Market team across Marketing, Sales, and Customer Success. You'll also have full access to the LettrLabs platform to power your own programs.\nWhy Join Us\nYou will have a blue sky to innovate in an innovative company. You'll own a function with direct, measurable revenue impact from pre-purchase through expansion.\nYou'll use the product you're marketing: LettrLabs runs on best in class digital to direct mail data driven automations, driving demand for customers. \nYou'll have full platform access to build multi-channel programs.\nWork directly with GTM leadership in a small, focused team where your work ships fast and results are visible.\nWork in an exciting company with competitive compensation and growing benefits.\nWhat You Will Own\nOwn the full customer lifecycle from pre-purchase nurture through activation, retention, and expansion. This role covers the entire journey, not just post-sale.\nBuild the conversion framework that connects signups to paid customers. Model the buyer journey, measure conversion rates at each step, and build programs that improve them.\nDesign and own onboarding programs that get new customers to first value fast, measurably reducing time-to-activation.\nBuild retention and expansion programs that move customers from self-service to higher-value plans and drive upsells reducing sales' dependency on owning every expansion conversation.\nBuild audience segmentation frameworks across customer types, verticals, and lifecycle stage to enable relevant, personalized messaging at scale.\nPartner with Customer Success to identify at-risk accounts early and build intervention programs before accounts churn.\nOwn lifecycle reporting and attribution. You build programs that influence activation rates, conversion rates, and NRR impact.\nManage the marketing automation stack for lifecycle execution: HubSpot, customer data, segmentation tools, and the LettrLabs platform itself.\nWhat Success Looks Like\nYou've mapped the full buyer journey and quantified the value of a signup. The team knows what it costs to acquire a customer and what that customer is worth.\nNew customers reach first value faster and time-to-activation drops within your first two quarters.\nRetention rates improve as at-risk signals are caught earlier and intervention programs are in place before accounts churn.\nA documented, automated lifecycle architecture that runs reliably and is easy for the team to extend.\nWhat You Bring\n4-8 years in lifecycle roles in a B2B SaaS environment with ownership of both pre-purchase nurture and post-sale programs (post-sale only or B2C only lifecycle backgrounds will not be considered).\nExperience at a company with both self-service and enterprise product tiers. You understand how to build distinct journeys for different buyer paths and model the value of each.\nHands-on experience building and managing automated programs in HubSpot, Customer.io, or a comparable marketing automation platform. You build the workflows yourself, not just direct someone else to.\nDemonstrated ability to connect lifecycle programs to revenue outcomes: conversion rates, retention rates, NRR, expansion ARR, or churn reduction.\nStrong segmentation instincts: you know how to use behavioral data, firmographics, and lifecycle stage to send the right message to the right person at the right time.\nAnalytical enough to own your own reporting. You can build a dashboard, interpret cohort data, and make program decisions without waiting for a data team.\nStrong written communication: you write clear, on-brand copy for emails and direct mail without heavy editing support.\nComfortable operating independently in a fast-moving environment where you're building infrastructure that doesn't yet exist.\nStartup plus agency/mature experience. You know what great looks like and how to get there!\nNice to Haves\nExperience using direct mail as a lifecycle channel alongside email or curiosity to build that motion from scratch.\nBackground in home services, e-commerce, or SMB-focused B2B SaaS audiences.\nExperience with multi-channel attribution and revenue influence modeling.\nFamiliarity with product analytics tools to inform lifecycle trigger logic.\nLettrLabs USA: $130,000 USD - $150,000 USD\nBenefits\nMedical, dental, and vision coverage\n\nEquity in a fast-growing company\n\n401(k) plan.\n\nFlexible PTO and paid holidays\n\nOn-site gym\n\nPet-friendly\n\nFree daily lunch, team off-sites, and happy hours\n\nLocated in the heart of Marina Del Rey, a walkable neighborhood with easy access to shops, restaurants, and the marina\n\nLettrLabs USA\n$130,000—$150,000 USD\nActual base salary offered will be determined by: experience, skills, and work location. This range is for base salary, our total compensation includes equity and benefits. We welcome you to apply even if your expectations are outside our listed range.\nLettrLabs is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.\nLettrLabs is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures and throughout employment. If you need assistance or any accommodation, please let us know.\nLettrLabs does not accept unsolicited resumes from recruiters or employment agencies without a fully executed recruitment agreement in place. In the absence of such agreement, LettrLabs reserves the right to pursue and hire any candidates without an obligation to pay fees. 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