{"id":4026383,"url":"https://alion.io/job/lexicon-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":4418184,"name":"Lexicon","domain":"lexiconservices.com","url":"https://alion.io/company/lexiconservices","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Salesforce","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-11-10T14:45:44Z","employer_posted_date":"2026-11-10","last_verified_at":"2026-11-10T17:04:00Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"About Lexicon and Cordell & Cordell: \nCordell & Cordell is the nation’s largest family law firm, supported by Lexicon, a professional legal services organization providing comprehensive operational and client support. Together, we are committed to a client-centered approach, delivering a high-quality experience at every stage of the client journey. We invest in people who are passionate about helping others, building trust, and contributing to the growth and success of the firm through meaningful client engagement.\nJob Summary:\nWe’re looking for a Lifecycle Marketing Manager to own how prospective and current clients hear from us, from first inquiry through the full client journey. This role pairs lifecycle strategy with hands-on Salesforce Marketing Cloud expertise: you’ll define the programs, build the journeys, write the messaging, and measure what works. You’ll set the roadmap for email and SMS programs, run the platform behind them, and use data to keep improving engagement, conversion, and client experience. It’s a great fit for a marketer who is as comfortable in Journey Builder and SQL as in a strategy session or a subject-line test.\nResponsibilities:\nDevelop and own the lifecycle marketing strategy across the client journey, including lead nurture, intake follow-up, onboarding, engagement, and re-engagement.\nDesign, build, test, and optimize customer journeys in Salesforce Marketing Cloud Journey Builder, including triggered, multi-step, and behavior-based journeys.\nPlan and execute email and SMS/text programs end to end, including audience segmentation, scheduling, sending, and post-send QA.\nWrite and edit copy for lifecycle emails and text messages that reflect our brand voice, empathy, and campaign goals.\nRun an ongoing testing program (A/B tests, send time, content, and personalization) and turn results into recommendations.\nConfigure and maintain automations in Automation Studio, including data extracts, imports, and scheduled sends.\nManage data extensions, segmentation logic, and list hygiene using SQL; monitor data integrity across the platform.\nBuild and maintain email templates using HTML/CSS and AMPscript for dynamic personalization.\nMaintain and improve integrations between Marketing Cloud, Sales Cloud, and other systems (Smart Advocate case management, Dialpad, APIs, etc.), so lifecycle triggers reflect real client and lead status.\nAdminister user accounts, roles, and permissions within Marketing Cloud and related Salesforce orgs.\nDefine and report on lifecycle KPIs, including deliverability, engagement, conversion, retention, and revenue influence; troubleshoot sending or rendering issues.\nEnsure all campaigns comply with email/SMS regulations (CAN-SPAM, TCPA, CTIA) and internal opt-in/opt-out policies.\nPartner with marketing, client service, sales, IT, and data science to prioritize requests, align messaging, and recommend platform improvements.\nDocument strategies, journeys, and automations for team reference.\nMinimum Requirements:\n5+ years of marketing experience, including 3+ years of hands-on Salesforce Marketing Cloud experience (Journey Builder, Automation Studio, Email Studio, Contact Builder, and data extensions).\nProven experience owning lifecycle, CRM, or retention marketing programs and showing measurable results.\nWorking knowledge of SQL and HTML/CSS; AMPscript experience strongly preferred.\nExperience building segmented, personalized email and SMS campaigns, including MobileConnect.\nWorking knowledge of Salesforce Sales Cloud and Marketing Cloud.\nStrong writing skills, with the ability to draft and edit clear, compelling email and text copy.\nAnalytical mindset, with experience using data to measure performance, run tests, and guide decisions.\nFamiliarity with email deliverability best practices and compliance requirements (CAN-SPAM, TCPA, CTIA).\nDetail-oriented, comfortable QA-ing your own work before it goes out the door.\nAbility to work cross-functionally with marketing, client service, IT, and data science teams.\nPreferred:\nSalesforce Marketing Cloud Administrator, Email Specialist, or Consultant certification.\nExperience with Marketing Cloud Account Engagement (Pardot), Data Cloud, or Marketing Cloud Personalization.\nExperience with Salesforce CRM administration or reporting and dashboards.\nExperience in legal, financial, healthcare, or other high-trust, consultative service industries.\nCore Values:\nCollaboration: At Lexicon, an emphasis is placed on working together seamlessly and leveraging the collective strengths of individuals within the organization. Employees promote communication, teamwork, and the sharing of ideas to achieve common goals and objectives.\nResponsiveness: Responsiveness measures our ability to react quickly and effectively to changes, demands, or challenges. A responsive Employee fulfills all obligations effectively and timely to our current and future clients, while maintaining effectiveness and staying aware of evolving business needs or circumstances.\nCulturally Positive: The “Courage to Ask Why” reflects our culture that encourages curiosity, understanding, critical thinking, and challenging the status quo. Employees professionally question existing processes, seek new viewpoints, and explore customer-focused solutions. Employees embrace and promote the values and beliefs of the organization and demonstrate respect for their colleagues, our clients, and the broader community. Employees create a culture that encourages “asking why” through professional curiosity, understanding, critical thinking, and challenging the status quo.\nCustomer Service: Employees are committed to prioritize and exceed the expectations of current and future clients. Employees know and anticipate the needs of internal and external customers and act accordingly - providing high priority to customer satisfaction.\nAccountability: True accountability thrives in partnership. We build trust through open communication, transparency, and shared problem-solving - recognizing that success is collective, not individual. By sharing information, reporting progress, and inviting feedback at every level, we create a culture where everyone feels informed, empowered, and connected to the goals we’re striving toward together\nAcknowledgement:\nThe above statements describe the job’s essential responsibilities and requirements. They are not an exhaustive list of the duties that may be assigned to job incumbents.\nLexicon Services provides exceptional benefits and a collaborative working environment. As a member of our team, you’ll enjoy:\nIndustry-Leading Health Coverage: Access to top-tier health, dental, and vision insurance plans, ensuring you and your family stay healthy and protected.\nFinancial Security: Enjoy peace of mind with life insurance, as well as both short-term and long-term disability coverage.\n An Investment in Your Future: Our competitive 401(k) plan with company match, helps you plan ahead, with opportunities to build and grow your retirement savings.\n Flexible Spending Options: Take advantage of flexible spending accounts (FSA/HSA) to cover out-of-pocket medical, dental, and childcare expenses with pre-tax dollars.\n And So Much More: From wellness programs to additional perks, we go above and beyond to create a workplace that values and supports you every step of the way.","description_format":"text","description_chars":7346,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Life insurance","Vision insurance","Wellness"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Lead Generation","Legal Services"],"lifecycle":[{"event":"open","at":"2026-11-10T17:04:00Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"H-1B filings in 12 months: 2","filings_12m":2,"filings_prev_12m":0,"green_card_filings_12m":0,"median_offered_wage_usd":92500,"route":null,"cap_exempt":false,"checked_at":"2026-11-10T11:34:35+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":41,"reasons":["conf:0","win:early"],"computed_at":"2026-11-10T17:29:06Z"},"pay":null,"html_url":"https://alion.io/job/lexicon-lifecycle-marketing-manager","json_url":"https://alion.io/job/lexicon-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-11-10T17:29:06Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6210,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4418184},"rest":"https://alion.io/mcp/rest/get_company?id=4418184"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Flexicon-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Flexicon-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Flexicon-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/lexicon-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Flexicon-lifecycle-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4026383}},{"tool":"search_jobs","arguments":{"company":"lexiconservices.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4026383},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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