Senior Director - Market Sensing & Competitive Intelligence

Role Overview

LexisNexis Legal & Professional is seeking an AI-first, strategic and analytically rigorous Market & Competitive Intelligence lead, to drive forward-looking insight and rapid market & competitive response across Protégé globally.

This leader will own global Market & Competitive Intelligence for Protégé at both a strategic & operational level ensuring early recognition of and response to emerging trends and issues as well as rapid fast-follow response to competitive market positioning. The role will deliver actionable insights that will help shape product innovation, commercial strategy, pricing, positioning, and go-to-market execution in an increasingly AI lead environment.

As generative AI, Skills, Agentic Orchestration and Workflows reshape legal work, competitive advantage is shifting from information access to work-product output. This role will ensure LexisNexis understands not just what competitors are building but how they are attempting to differentiate, redefine delivery speed, integration depth, and enterprise defensibility as well as how they go to market and are driving audience and customer engagement.

The successful candidate will not only tell us what competitors are doing but help define how Protégé should create sustainable competitive advantage in advance or in rapid response. This in turn will help inform Product Prioritization, Resource Deployment, Capital Investment, Operational Capability, and GTM focus.

Acting as both a pathfinder and driver, this role is fundamentally about spotting emerging trends and opportunities early and actively increasing awareness to ensure LexisNexis can respond or lead as needed across Technology, Product, Operations & GTM. In addition to Strategic, Commercial and Operational experience a legal background would be a strong advantage, as would experience of operating in a fast-paced Technology environment.

Key Responsibilities

Competitive Intelligence Strategy & Execution

• Work with LN’s Legal & Regulatory team to ensure all data collected and used for Market Sensing & Competitive Analysis is compliant with our policies.
• Develop and lead a comprehensive AI-First competitive intelligence motion (based on publicly available sources) across all Protégé target markets, segments, products and technologies.
• Rapidly assess and combine all available internal intelligence sources and establish a network of contributors and cadence updates to ensure currency of content.
• Focus specifically on competitive positioning and evolution of AI-native legal tools that compete directly or indirectly with Lexis Protégé.
• Leveraging public sources, track competitors’ product launches, AI advancements, commercial strategies, recruitment, partnerships, acquisitions, and go-to-market shifts to identify where competitors are attempting to win.
• Spot emerging trends early and elevate clear calls to action that enable LexisNexis to move ahead of competitors or respond quickly to market developments.
• Build and maintain strong networks with senior players across the legal market to generate advanced insight and strengthen early-warning intelligence capabilities.
• Attend and speak at market conferences
• Create and proactively maintain a central AI enabled “intelligence” repository leveraging both internal and publicly available external sources to provide “One Truth” industry insight for the business.
• Be a public figurehead for LexisNexis within our chosen markets and segments.

Rapid Competitive Response & Market Reaction

Establish, in concert with Global Protégé Product Marketing, a rapid response capability for major competitive moves, product launches, and market shifts.

• Deliver timely analysis and position guidance to Product, Marketing, and Commercial teams following significant competitor announcements or market developments.
• Coordinate cross-functional response playbooks addressing:
• Competitive product launches
• AI capability announcements
• Strategic partnerships and acquisitions
• Competitive market messaging, including response frameworks and message libraries aligned to claims and positioning from players such as Harvey, Legora, and Thomson Reuters.

Maintain an always-on market sensing capability that enables LexisNexis to anticipate and respond to competitive threats and opportunities ahead of the market.

Product Marketing & Market Positioning

• In concert with Global Protégé Product Marketing:

• Lead development of competitive positioning frameworks that clearly articulate Lexis Protégé’s workflow advantage in the evolving legal AI ecosystem.

• Ensure new capabilities launch with strong market differentiation, clear value articulation, and competitive awareness.

• Drive stronger market messaging around LexisNexis testing, adoption, and deployment of LLM technology, ensuring the organization communicates its progress with greater quality, quantity, and market impact.

Help shape the external market narrative around how AI is transforming legal work and where LexisNexis leads that transformation. This role will be a key protagonist in elevating the quality, quantity, and impact of LexisNexis’ market messaging.

Qualifications

Required Experience

• 12+ years in competitive intelligence, strategy, product strategy, market analysis, or related roles.
• Experience in legal technology, SaaS, AI platforms, or B2B information services strongly preferred.
• Demonstrated experience analyzing AI-driven market disruption.
• Proven ability to influence senior executives with data-driven insights.
• Strong understanding of how workflow automation and AI create competitive differentiation.
• Legal-sector experience or a legal background strongly preferred
• Technology industry experience also a significant advantage.

Preferred Background

• Experience evaluating legal research platforms, legal AI tools, document automation, analytics, compliance, or workflow solutions.
• Familiarity with law firm and in-house legal department operational challenges.
• Exposure to M&A strategy or competitive due diligence.
• Strong connectivity across the legal technology market, with an established network of senior industry relationships.

Core Competencies

• AI-First mindset
• Strategic thinking with strong commercial acumen.
• Deep understanding of AI-driven workflow transformation.
• Advanced analytical and scenario modeling capabilities.
• Executive communication and storytelling.
• Ability to connect product-level detail to enterprise-level competitive advantage.
• High intellectual curiosity and proactive market monitoring.
• Ability to identify emerging signals early, translate them into action, and define actionable response.

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