Director of Visual Content
The Director of Visual Content is primarily responsible for leading the creative vision, strategy, and execution of visual storytelling across YouVersion through video, photography, and motion design. This role ensures visual content consistently reflects the YouVersion brand, engages the global community, and supports the mission of YouVersion. The Director of Visual Content provides leadership for the Visual Content Team, partners crossfunctionally to shape the visual identity of YouVersion across all platforms and experiences, and drives creative excellence through innovative, high-quality visual content.
YouVersion was created by the local church in 2007 and remains a ministry of Life.Church today. At Life.Church, our mission is to lead people to become fully devoted followers of Christ. Our team is committed to reaching people worldwide through innovative technology. And YouVersion is one of the ways we get to do that. Life.Church is a multi-site Christian church meeting in the United States and globally at Life.Church Online.
We wholeheartedly believe a daily rhythm of seeking intimacy with God has the power to transform lives. That’s why YouVersion creates biblically-based experiences that encourage and challenge people to seek God. We hope everyone in our community is on an active journey to become who God made them to be, abiding in Him, and drawing closer every day.
What You'll Do
- Lead and develop a high-performing team of visual creatives, fostering growth in craft, leadership, and collaboration.
- Steward the craft standard for cinematography, photography, and motion design, ensuring every visual production reflects the established creative vision.
- Build a healthy team culture that reflects YouVersion’s mission, values, and commitment to excellence.
- Champion innovation by encouraging new technologies, storytelling approaches, and creative experimentation.
- Partner with Production to recruit, direct, and develop contracted production crews alongside internal team members to support high-quality visual storytelling.
- Ensure visual storytelling is consistent, emotionally engaging, and aligned with the YouVersion brand.
- Partner with strategists, writers, designers, producers, and creative leaders to shape compelling creative solutions.
- Build reusable visual systems and shot-language frameworks that allow the team to scale quality with clarity.
- Coach teams through creative reviews, providing clear direction and actionable feedback that elevates the work.
- Lead cinematography, photography, and motion direction for major campaigns and high-visibility ministry moments.
- Partner with creative and brand leadership to ensure visual execution reflects the established creative vision and identity for each initiative.
- Champion the visual storytelling discipline in cross-functional planning for major campaigns and launches.
Lead the Visual Content Team
Shape Visual Direction and Craft Standards
Lead Visual Content for Major Moments
Skills Needed to Succeed
- Advanced craft mastery across cinematography, directing, and visual storytelling, with working fluency in photography and motion design.
- Strong ability to lead on-set environments and give clear creative direction to internal team members and contracted crew.
- Strong editorial judgment, with the ability to shape narrative structure, visual tone, and emotional pacing at an organizational scale.
- Excellent verbal, written, and interpersonal communication skills to foster relationships and inspire action.
- Exercise sound judgment and the ability to make decisions in a fast-paced, dynamic environment.
- Strong leadership skills and understanding of developing and guiding others.
- High school diploma or GED.
- Bachelor's degree in a related field preferred.
- 5+ years of professional experience in film, photography, or visual storytelling, including demonstrated leadership of people, projects, or teams in a creative or ministry context.