{"id":2472667,"url":"https://alion.io/job/lifetime-brands-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":2240433,"name":"Lifetime Brands","domain":"lifetimebrands.com","url":"https://alion.io/company/lifetimebrands","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Seattle, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":101000,"max_usd":204000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2824},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false}],"status":"live","first_seen_at":"2026-10-13T07:00:00Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-10-24T07:42:56Z","board_verified":true,"closed_at":null,"days_open":11,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":11},"description":"Lifetime Brands is looking for a Lifecycle Marketing Manager to own lifecycle marketing strategy across our portfolio of direct-to-consumer brands, including PlanetBox, S'well, Year & Day, Mikasa, Pfaltzgraff, Fitz & Floyd, Fred & Friends, and others. This role sets the roadmap for email, SMS, loyalty, referral, and reviews across our DTC brand portfolio, owns the underlying platform architecture in Klaviyo and Yotpo, and builds the reporting that tells leadership the story of how lifecycle is performing.\nThis role will be the strategic and technical anchor our brand teams work through, setting priorities, building the systems and playbooks, and driving alignment across seven brands. The ideal candidate is a strong strategist and hands-on platform owner who is equally comfortable configuring a Klaviyo flow themselves and getting a brand marketer who doesn't report to them to execute against a shared roadmap on deadline.\nWhat you'll do:\nLifecycle Strategy & Cross-Brand Coordination (35%)\nOwn end-to-end lifecycle marketing strategy across all DTC brands, tailoring journeys to each brand's customer base, tone, and product cadence\nBuild and maintain a shared lifecycle playbook and testing framework that scales across the portfolio without flattening brand distinctiveness\nSet priorities and drive execution through each brand's digital marketing team, who owns day-to-day campaign execution; align teams with competing launch calendars and business priorities. \nServe as the go-to resource on lifecycle strategy and platform capability for brand teams\nKlaviyo Platform Ownership (25%)\nOwn platform architecture, segmentation strategy, and automation design in Klaviyo across all brands\nBuild and refine automated programs including welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, VIP, and sunset flows, in partnership with brand marketers on execution\nSet and govern A/B testing standards and deliverability practices across seven brand sending domains\nTroubleshoot and resolve platform-level issues brand marketers can't solve on their own\nYotpo: Loyalty, Referral & Reviews (20%)\nOwn configuration, feature rollouts, and ongoing optimization of Yotpo Loyalty, Referral, and Reviews across the brand portfolio\nDesign and iterate on loyalty program mechanics and referral incentive structures per brand\nManage the review generation strategy and integrate review content into lifecycle and onsite experiences\nStay current on Yotpo's feature roadmap and evaluate new capabilities for adoption\nReporting & Executive Communication (20%)\nBuild recurring reporting that clearly tells the story of lifecycle performance across the portfolio: retention, repeat purchase rate, CLTV, and program-level revenue contribution, by brand and in aggregate\nTranslate performance data into a clear narrative and prioritized recommendations for the SVP of Digital\nTrack and report on Yotpo program health: loyalty enrollment, referral conversion, and review volume and sentiment\nWhat you'll need:\n6 to 9 years of hands-on lifecycle, CRM, or retention marketing experience, ideally with multi-brand or multi-portfolio ownership\nDeep, hands-on Klaviyo expertise: flows, segmentation, A/B testing, deliverability management at the platform-architecture level, not just campaign execution\nHands-on experience with Yotpo (or a comparable loyalty/referral/reviews platform), including configuration and feature adoption\nProven ability to drive execution cross functionally, across multiple distributed brand teams with competing priorities\nStrong project management instincts: you keep seven brands' worth of moving pieces organized without anything slipping\nProven ability to build reporting that a senior leader can act on without follow-up questions\nExperience in DTC, ecommerce, or consumer products preferred","description_format":"text","description_chars":3841,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Kitchenware & Cookware"],"lifecycle":[{"event":"open","at":"2026-10-13T20:19:57Z"}],"visa":[],"liveness":{"score":74,"band":"hot","label":"Hiring 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