{"id":3940213,"url":"https://alion.io/job/linah-group-brand-manager","title":"Brand Manager","company":{"id":4256,"name":"Linah Group","domain":"linahgroup.com","url":"https://alion.io/company/linahgroup","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"A","score":93,"open_postings":38,"ghost_share":0.026,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":91,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dokki, Egypt"],"countries":["EG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Office","optional":false}],"status":"live","first_seen_at":"2026-11-08T13:34:10Z","employer_posted_date":"2026-11-08","last_verified_at":"2026-11-09T15:52:01Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":1},"description":"Develop and manage the overall brand strategy and positioning.\nPlan and execute integrated marketing campaigns, brand activations, and promotional activities.\nLead end-to-end new product launches, from concept development and market research to product positioning, naming, packaging, pricing, and go-to-market strategy.\nIdentify new product opportunities based on consumer insights, market trends, and competitive analysis.\nCoordinate with R&D, Quality, Production, Sales, and Commercial teams to ensure successful product development and timely launches.\nDevelop launch plans and marketing strategies to drive product awareness, trial, and sales.\nOversee brand communication across digital platforms, social media, PR, influencers, and retail.\nEnsure brand consistency across all communication channels, packaging, and customer touchpoints.\nManage marketing budgets, agencies, suppliers, and external partners.\nConduct market research, competitor analysis, and consumer insights.\nMonitor brand performance, campaign effectiveness, product launch results, and marketing KPIs.\nEnsure project ownership, accountability, and timely execution across all marketing initiatives.\nRequirements\n5-7 years of experience in Category Management or a related field, preferably within the FMCG industry.\nExperience implementing loyalty programs is a strong plus.\nStrong analytical skills, with the ability to analyze market data and trends and make data-driven decisions.\nExcellent communication and interpersonal skills, with the ability to build strong supplier relationships and collaborate effectively with cross-functional teams.\nProven ability to develop and implement category strategies, manage budgets, and achieve financial targets.\nKnowledge of the agriculture industry, including its latest trends, regulations, and technologies.\nStrong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.\nProficiency in Microsoft Office, particularly Excel, and familiarity with category management software and tools.\nBenefits\nMedical Insurance\n\nSocial Insurance\n\nAnnual Performance-Based Bonus (KPIs)\n\nExclusive Discounts on Linah Farms 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