Senior 360 Marketing Growth Consultant

We’re looking for a hands-on 360 Growth Marketing Consultant to build and run our growth marketing function from the ground up. This is a broad, high-ownership role covering paid acquisition, outbound/outreach, content, website optimisation, SEO, campaigns, and performance tracking.

You’ll be the first dedicated marketing hire, so we’re looking for someone independent, proactive, and comfortable creating processes from scratch rather than relying on an established corporate structure. This role is best suited to someone who has worked in a startup or high-growth environment, knows how to move quickly, test ideas, learn from data, and turn limited resources into measurable growth.

What you’ll do

• Build and execute a 360-degree growth marketing strategy, covering paid ads, outreach, content, SEO, website, campaigns, and conversion optimisation.
• Own the marketing function end to end: planning, execution, testing, reporting, and continuous improvement.
• Launch and optimise paid campaigns across relevant digital channels, with a focus on lead generation and pipeline impact.
• Design and run outreach initiatives to support commercial growth, including campaign messaging, audience segmentation, and follow-up flows.
• Create and manage high-quality content across LinkedIn, website, email/outreach campaigns, webinars, and other digital channels.
• Build and scale the company’s LinkedIn presence through relevant, consistent, and business-oriented content.
• Improve website messaging, structure, landing pages, and conversion paths.
• Identify and execute quick wins across acquisition, engagement, lead generation, and brand visibility.
• Set up and maintain performance tracking for campaigns, content, inbound leads, outreach effectiveness, and pipeline contribution.
• Work directly with leadership to align marketing activities with commercial priorities.
• Use modern marketing tools, automation, and AI to increase speed, quality, and output.
• Build repeatable marketing processes, reporting routines, and workflows that can scale as the company grows.
• Manage freelancers, agencies, or external specialists when needed.

What we’re looking for

• Proven experience in B2B growth marketing, ideally in a startup, scale-up, or high-ownership environment.
• Strong hands-on experience across paid advertising, outreach, content, website marketing, SEO, and digital campaigns.
• Experience building marketing processes from scratch or operating with limited internal marketing resources.
• Strong execution skills: you can write, launch, test, analyse, and improve campaigns yourself.
• Ability to connect marketing activities with commercial goals, lead generation, and pipeline growth.
• Experience creating clear messaging for B2B audiences and turning complex topics into practical content.
• Comfortable working independently as the main owner of the marketing function.
• Strong understanding of modern marketing tools, automation, analytics, and AI-supported workflows.
• Data-driven mindset and ability to translate performance insights into concrete improvements.
• Excellent written English.
• Comfortable working remotely and in a fast-moving environment with ambiguity.

Nice to have

• Experience in B2B SaaS, fintech, regtech, financial services, or similarly complex B2B industries.
• Experience marketing to banks, asset managers, fund administrators, or other financial institutions.
• Experience building outbound or account-based marketing motions.
• Experience creating simple visuals, short-form video, or lightweight campaign assets using modern tools.
• Experience managing freelancers, agencies, or external marketing partners.

Why this role matters

This is a key role in building the company’s growth engine from the ground up. You’ll have direct influence on how marketing operates, which channels are tested, how messaging evolves, and how marketing contributes to commercial growth. It’s a strong fit for someone who enjoys combining strategy with hands-on execution and wants real ownership rather than a narrow, predefined marketing role.

First 90 days

In the first three months, you will focus on building the foundations for scalable growth. This may include:

• Creating a practical growth marketing plan aligned with commercial priorities.
• Defining key target audiences, messaging angles, and acquisition channels.
• Launching first paid and outreach experiments.
• Establishing a consistent LinkedIn and content cadence.
• Improving website messaging and key conversion paths.
• Identifying quick wins across SEO, content, paid campaigns, and outbound.
• Setting up reporting for campaign performance, leads, engagement, and pipeline influence.