{"id":3696331,"url":"https://alion.io/job/lockton-senior-content-writer","title":"Senior Content Writer","company":{"id":7444,"name":"Lockton","domain":"lockton.com","url":"https://alion.io/company/lockton","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Talentsoft","truth_index":{"grade":"B","score":75,"open_postings":11,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":23,"computed_at":"2026-11-14T05:58:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-03T12:00:00Z","employer_posted_date":"2026-11-03","last_verified_at":"2026-11-15T04:09:23Z","board_verified":true,"closed_at":null,"days_open":11,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":11},"description":"General information\nReference\n004159\nVacancy location\nLocation\nUnited Kingdom, London, London\nWork Place\nHybrid\nRegion\nUK\nVacancy details\nJob Profile\nLockton - Experienced Professional\nTitle\nSenior Content Writer\nDescription\nWe’re looking for a Senior Content Writer to join Lockton’s Marketing team. This is an excellent opportunity to work in-house for a growing global brand, as part of a dynamic and close-knit UK and European team.\nYou’ll have a strong background in long-form storytelling and thought leadership. You’ll work closely with our subject matter experts to produce engaging thought leadership content for clients and prospective clients, across a wide range of business lines.\nYou’ll enjoy turning complex topics in risk and insurance into compelling stories for specialist and broader audiences, creating commercially effective content, from articles and reports to emails and social. Your work will be central to our marketing campaigns, and you’ll partner with our Account Managers and in-house marketing experts to shape the messaging behind them.\nWe’re looking for someone who is passionate about writing, thrives in a fast-paced environment and enjoys working across a wide range of topics and formats.\nKey Responsibilities\nLead the development of long-form content, including articles, reports and newsletters\nRun interviews with subject matter experts to gather insights and shape editorial narratives\nTurn complex or technical subjects into clear, engaging, client-focused stories\nWork with the in-house design team to bring reports to life, shaping how content is structured and presented so it’s visually engaging and easy to navigate\nPartner with the Marketing Account Managers to plan and deliver content for their business areas, ensuring it’s aligned to business priorities and the annual marketing calendar\nPartner with the digital team to optimise content for SEO and GEO\nWork closely with in-house experts to support in repurposing long-form content into other formats such as email, social, video scripts\nReview content performance, giving senior stakeholders regular updates on KPIs and areas for improvement\nSupport the delivery of in-person and virtual events including writing copy for pre- and post-event promotion\nBuild close working relationships with US and international colleagues, spotting opportunities to collaborate and content that can be localised for UK and European audiences\nApply Lockton’s tone of voice and brand guidelines consistently across all content, and act as a champion for great writing across the team\nCandidate Profile\nYou must have the following experience:\nProven experience writing long-form and thought leadership content, ideally in a B2B or professional services setting, with a portfolio to show it\nConfident interviewing subject matter experts and senior leaders, and drawing out the story\nExcellent stakeholder management skills, with the ability to build trusted relationships with a wide range of contributors\nExcellent verbal and written communication skills Ability to turn abstract or technical information into engaging content\nWorking knowledge of SEO, and an interest in how content shows up in AI search (GEO)\nAble to manage several projects and deadlines at once in a fast-paced environment\nCollaborative and proactive, with a strong sense of what will interest and engage target audiences\nDesirable skills\nAn understanding of financial services and risk solutions, and a willingness to keep building that knowledge\nPrevious experience in journalism or a similar field\nInsurance background, though by no means essential\nAbout The Position\nLockton’s Marketing department is an integrated team of divisional marketing, communications and design specialists. We act as trusted advisors to the business, creating and delivering marketing plans that help win new clients, deepen relationships with existing clients and raise Lockton’s profile.\nOur specialist skills include advertising, marketing design and copywriting, thought leadership content production, digital marketing, and client document support, such as for tenders. 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