{"id":3875877,"url":"https://alion.io/job/lokal-creative-director","title":"Creative Director","company":{"id":16082,"name":"Lokal","domain":"lokalapps.com","url":"https://alion.io/company/lokalapps","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":true,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"A","score":88,"open_postings":13,"ghost_share":0,"stale_share":0.462,"repost_share":0,"time_to_fill_p50_days":37,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":false},{"name":"WhatsApp","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-11-06T16:16:33Z","employer_posted_date":"2026-11-06","last_verified_at":"2026-11-09T16:48:39Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"About Lokal :\nIn 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.\nThis spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.\nToday, Lokal is a house of focused apps, many products, one mission:\nto connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.\nWe now operate dozens of live apps across categories like:\n Edutainment & Skill Learning - practical skills and learning in regional languages (GyanTV)\n Matrimonial Matchmaking - hyperlocal, compatibility-first partner search (Lokal Matrimony)\n Agri Consulting - farmer-first advisory in local languages (AgriLokal)\n Lokal Jobs - blue- and grey-collar opportunities close to home (Loka l Jobs)\n Social & Community - Place to find & post social updates (Lokal app)\n Emotional Well-being & Peer Support - safe spaces to talk and feel heard (Dostt & Eaze)\n Astrology & Guidance - instant access to trusted Astrologers via chat and voice (AstroLokal)Advisory Services - early bets in legal help, financial guidance, career counselling, and more\n\nUnder the hood, Lokal is a discovery and access platform: local-language internet + deep India insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.\nThis is the story new teammates walk into:\na company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre - access changes lives.\nWe ship fast. We learn fast.\nAnd we're now carrying that same belief beyond India, beginning with our first international, locally-sourced market in the Philippines.\nWe are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital\nRequirements\nAbout the Role ::\nYou'll be responsible for creating high-performing ad creatives, building strong brand identities, scaling social presence, and developing a creative team capable of consistently producing winning campaigns.\nWe're looking for someone who is equally comfortable writing the highest-performing script in the room and coaching others to outperform it.\nKey Responsibilities :\nCreative Operations & Team Leadership\nBuild scalable creative workflows and quality assurance processes to ensure consistency and excellence.\nEstablish creative review frameworks, documentation, and best practices for the team.\nConduct regular creative reviews and campaign analysis to identify learnings and improvement opportunities.\nBuild and maintain a repository of creative references, market trends, and performance insights.\nEvaluate and adopt emerging creative tools, AI solutions, and automation to improve efficiency.\nMentor, coach, and develop copywriters, scriptwriters, designers, and other creative team members.\nPartner with leadership to identify hiring needs and build a high-performing creative team.\nPerformance Marketing\nOwn the creative strategy for paid marketing campaigns across Meta, YouTube, Google, influencer marketing, and other digital platforms.\nWrite compelling, high-converting scripts and creative concepts for performance campaigns.\nDevelop and optimize ad creatives that improve customer acquisition and campaign performance.\nContinuously experiment with new creative formats, messaging, hooks, and storytelling approaches.\nAnalyze campaign performance and leverage insights to improve creative effectiveness.\nCollaborate closely with the Growth and Product teams to ensure creative assets align with business objectives.\nBrand & Social Media\nDefine and evolve the brand identity for GyanTV and Lokal Matrimony.\nDevelop and maintain brand guidelines, including tone of voice, messaging, visual identity, and creative standards.\nLead the creative strategy for social media platforms, including Instagram, YouTube Shorts, and other relevant channels.\nEnsure consistent brand communication across marketing campaigns, product experiences, and customer touchpoints.\nProvide creative direction for product communication, launches, and branding initiatives.\nBenefits\nWhat We're Looking For :\n5-10years of experience in Creative Strategy, Brand Marketing, Performance Marketing, Advertising, or a related field.\nProven experience creating high-performing digital campaigns for consumer-facing brands.\nExceptional copywriting, storytelling, and scriptwriting skills.\nStrong understanding of performance marketing metrics and creative optimization.\nExperience working across Meta, YouTube, Instagram, and other digital advertising platforms.\nAbility to translate business objectives into compelling creative campaigns.\nStrong analytical mindset with the ability to use campaign data to inform creative decisions.\nExperience leading or mentoring creative teams in a fast-paced environment.\nExperience in consumer internet, startups, D2C, Matrimony, Media, or Content platforms.\nFamiliarity with AI-powered creative tools and workflow automation.\nExperience building brand identities and scaling creative teams.\nWhy Join Lokal? :\nLead creative strategy across two high-growth consumer products.\nBuild brands that reach millions of users across India.\nWork closely with Product, Growth, and Business leaders.\nDrive experimentation with end-to-end ownership and measurable business impact.\nBuild and scale a world-class creative function within a fast-growing startup.","description_format":"text","description_chars":6050,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Digital Media","Job Boards & Aggregators","Consumer Internet Groups"],"lifecycle":[{"event":"open","at":"2026-11-06T16:16:33Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":2,"expected_fill_days":37,"reasons":["conf:3","win:early"],"computed_at":"2026-11-09T06:03:00Z"},"pay":null,"html_url":"https://alion.io/job/lokal-creative-director","json_url":"https://alion.io/job/lokal-creative-director.json","meta":{"generated_at":"2026-11-09T16:58:57Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":44,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":16082},"rest":"https://alion.io/mcp/rest/get_company?id=16082"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Flokal-creative-director"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Flokal-creative-director"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Flokal-creative-director"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/lokal-creative-director\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Flokal-creative-director"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3875877}},{"tool":"search_jobs","arguments":{"company":"lokalapps.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3875877},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}