{"id":1135362,"url":"https://alion.io/job/lokal-performance-marketing-lead","title":"Performance Marketing Lead","company":{"id":16082,"name":"Lokal","domain":"lokalapps.com","url":"https://alion.io/company/lokalapps","size_band":"501-1000","is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Workable","truth_index":{"grade":"A","score":93,"open_postings":6,"ghost_share":0,"stale_share":0.5,"repost_share":0,"time_to_fill_p50_days":21,"computed_at":"2026-09-23T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":28000,"max_usd":70000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":549},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"WhatsApp","optional":false},{"name":"AppsFlyer SDK","optional":true},{"name":"GA4","optional":true}],"status":"live","first_seen_at":"2026-09-23T07:33:08Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-23T16:59:55Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"About Lokal\nIn 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.\nToday, Lokal is a house of focused apps, many products, one mission:\nto connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.We now operate dozens of live apps across categories like:\nEdutainment & Skill Learning - practical skills and learning in regional languages (GyanTV)\nMatrimonial Matchmaking - hyperlocal, compatibility-first partner search (Lokal Matrimony)\nAgri Consulting - farmer-first advisory in local languages (AgriLokal)\nLocal Jobs - blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)\nSocial & Community - Place to find & post social updates (Lokal app)\nEmotional Well-being & Peer Support - safe spaces to talk and feel heard (Dostt & Eaze)\nAstrology & Guidance - instant access to trusted Astrologers via chat and voice (AstroLokal)\nAdvisory Services - early bets in legal help, financial guidance, career counselling, and more\nUnder the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.This is the story new teammates walk into: a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre - access changes lives.We ship fast. We learn fast. We build for Bharat.We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.\nAbout the Role\nWe’re looking for a Performance Marketing Lead who can take ownership of paid acquisition and drive measurable business growth. The ideal candidate is someone who is hands-on with Meta Ads and Google Ads, understands performance marketing deeply, and can make decisions based on data, experimentation and business outcomes.\nYou’ll be responsible for managing and scaling campaigns, improving acquisition efficiency and working closely with creative and business teams to drive growth.\nWhat You’ll Do\nOwn the end-to-end performance marketing strategy and execution across Meta Ads and Google Ads.\nPlan, launch, monitor and optimize campaigns across different stages of the customer funnel.\nManage campaign budgets and identify opportunities to scale spends while maintaining efficient acquisition economics.\nTrack, analyze and optimize key performance metrics including CAC, ROAS, CPI, CTR, CPC, CPM, CVR and LTV.\nConduct continuous A/B testing and experimentation across audiences, creatives, messaging, campaigns and landing pages.\nWork closely with the creative team to identify and develop high-performing ad creatives.\nAnalyze campaign and customer data to identify growth opportunities and performance gaps.\nBuild actionable performance reports and translate data into clear business recommendations.\nExperiment with new audiences, campaign structures and acquisition strategies to unlock growth.\nTake ownership of performance marketing targets and contribute directly to overall business growth.\nStay updated with changes across Meta, Google and the broader performance marketing ecosystem.\nWhat We’re Looking For\n\n2+ years of experience in Performance Marketing, Growth Marketing or Paid Marketing.\nStrong hands-on expertise in Meta Ads and Google Ads.\nExcellent understanding of performance marketing metrics such as CAC, ROAS, CPI, CTR, CPC, CPM, CVR and LTV.\nExperience in independently managing campaigns from setup → optimization → scaling.\nStrong understanding of budget allocation and campaign scaling.\nExperience with audience targeting, retargeting, funnel optimization and conversion optimization.\nStrong analytical and problem-solving skills with a data-driven approach.\nA strong test-and-learn mindset with experience running experiments and interpreting results.\nAbility to connect campaign-level metrics with broader business and revenue goals.\nHigh ownership and ability to work independently in a fast-paced environment.\nGood to Have\n\nExperience in scaling a business/product from 0→1 or significantly contributing to growth through performance marketing. •Experience leading, mentoring or managing a performance marketing team.\nExperience working in a startup, D2C, consumer-tech, app-based or high-growth environment.\nKnowledge of tools such as GA4, Google Analytics, AppsFlyer, Adjust or other attribution/analytics platforms.\nExperience collaborating with creative teams on performance-led creative strategy. What Success Looks Like\nEfficient and scalable customer acquisition\nImprovement in CAC and ROAS\nStrong campaign and creative performance\nConsistent experimentation and optimization\nEffective utilization of marketing budgets\nContribution to sustainable business growth","description_format":"text","description_chars":5555,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Digital Goods"],"lifecycle":[{"event":"open","at":"2026-09-23T07:33:08Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":21,"reasons":["conf:1","win:early"],"computed_at":"2026-09-23T18:56:24Z"},"pay":null,"html_url":"https://alion.io/job/lokal-performance-marketing-lead","json_url":"https://alion.io/job/lokal-performance-marketing-lead.json","meta":{"generated_at":"2026-09-23T18:56:24Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}