{"id":3361921,"url":"https://alion.io/job/lokal-social-media-content-marketer-intern","title":"Social Media Content Marketer - Intern","company":{"id":16082,"name":"Lokal","domain":"lokalapps.com","url":"https://alion.io/company/lokalapps","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":true,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":83,"open_postings":12,"ghost_share":0,"stale_share":0.667,"repost_share":0,"time_to_fill_p50_days":32,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"intern","employment_type":"internship","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":7000,"max_usd":11500,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":18},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adobe Premiere Pro","optional":false},{"name":"Canva","optional":false},{"name":"Google Sheets","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"WhatsApp","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-27T21:40:20Z","employer_posted_date":"2026-10-27","last_verified_at":"2026-10-29T00:32:31Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"About Lokal\nIn 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.\nToday, Lokal is a house of focused apps, many products, one mission:\nto connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.We now operate dozens of live apps across categories like:\nEdutainment & Skill Learning - practical skills and learning in regional languages (GyanTV)\nMatrimonial Matchmaking - hyperlocal, compatibility-first partner search (Lokal Matrimony)\nAgri Consulting - farmer-first advisory in local languages (AgriLokal)\nLocal Jobs - blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)\nSocial & Community - Place to find & post social updates (Lokal app)\nEmotional Well-being & Peer Support - safe spaces to talk and feel heard (Dostt & Eaze)\nAstrology & Guidance - instant access to trusted Astrologers via chat and voice (AstroLokal)\nAdvisory Services - early bets in legal help, financial guidance, career counselling, and more\nUnder the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.This is the story new teammates walk into:\na company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre - access changes lives.We ship fast. We learn fast. We build for Bharat.We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital\nAbout GyanTV\nGyanTV is an edutainment platform that makes knowledge engaging, practical, and accessible through high-quality videos and digital content. Our mission is to help people learn useful skills, understand the world better, grow in their careers, and improve their lives-through content that is simple, interesting, and easy to consume.\nWe are looking for a creative, trend-aware, and growth-focused Social Media Content Marketer who can build GyanTV’s presence across social media platforms, create engaging content strategies, and turn educational content into high-performing, shareable content.\nRequirements\nDevelop and execute social media strategies to increase GyanTV’s brand awareness, reach, engagement, app installs, and subscriptions.\nManage and grow GyanTV’s presence across platforms such as Instagram, YouTube, Facebook, LinkedIn, X, and other relevant channels.\nCreate monthly and weekly content calendars aligned with campaigns, trending topics, audience interests, and business goals.\nTurn educational topics into engaging Reels, Shorts, carousels, posts, stories, memes, polls, and interactive content.\nWrite strong hooks, captions, headlines, CTAs, and social copy that encourage viewers to watch, engage, share, download the app, or subscribe.\nIdentify relevant trends, viral formats, topics, audio, and content opportunities, and adapt them to GyanTV’s brand and audience.\nCoordinate with content writers, video editors, designers, creators, and marketing teams to produce high-quality social media content.\nPlan and manage social media campaigns for new content launches, special offers, app promotions, courses, and brand initiatives.\nMonitor comments, messages, audience feedback, and conversations to build an active and engaged community.\nTrack key performance metrics such as reach, views, watch time, engagement, follower growth, clicks, app installs, and conversions.\nAnalyze content performance and use insights to improve future content, posting strategies, and campaign results.\nConduct competitor research and identify successful content formats and growth opportunities in the edutainment, education, self-improvement, career, and digital learning space.\nWork closely with the performance marketing team to support paid campaigns with strong organic content and creative ideas.\nMaintain a consistent brand voice, visual identity, and content quality across all social media platforms.\nRequired Skills\nStrong understanding of social media platforms, especially Instagram and YouTube. •Excellent knowledge of Reels, YouTube Shorts, viral content formats, audience behavior, and platform trends.\nStrong writing skills with the ability to create attention-grabbing hooks, captions, headlines, and CTAs.\nAbility to simplify educational or complex topics into engaging and easy-to-understand social content.\nGood understanding of social media analytics and performance metrics.\nExperience using tools such as Meta Business Suite, YouTube Studio, Canva, Google Sheets, and social media scheduling tools.\nBasic knowledge of video editing tools such as CapCut, Adobe Premiere Pro, or similar tools is preferred.\nStrong creativity, communication, organization, and project-management skills.\nAbility to manage multiple campaigns and content pipelines while meeting deadlines.\nA strong sense of what makes content clickable, watchable, relatable, and shareable.\nQualifications\nBachelor’s degree in Marketing, Communications, Media, Journalism, Business, or a related field is preferred but not mandatory.\n1-4 years of experience in social media management, content marketing, digital media, or a related role.\nExperience working with an education, edtech, media, content, creator, app, or consumer internet brand will be an advantage.\nCandidates with a strong portfolio and proven social media growth results may be considered even without a formal degree.\nWhat We’re Looking For\nWe are looking for someone who understands that social media is not just about posting content. You should be able to combine creativity, storytelling, trends, audience psychology, data, and business goals to build a strong and growing digital community.\nYou should be curious about knowledge, education, self-improvement, careers, technology, business, current affairs, and other topics that can make learning more engaging and useful for a large audience.\nWhy Join GyanTV?\nWork on content that helps people learn, grow, and improve their lives.\nBuild and scale a fast-growing edutainment brand.\nExperiment with creative ideas, trends, storytelling formats, and new content strategies.\nWork with a team focused on making knowledge engaging and accessible.\nTake ownership of social media growth and make a measurable impact on the business.","description_format":"text","description_chars":7088,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Content Creation","Digital Media","Job Boards & Aggregators","Consumer Internet Groups"],"lifecycle":[{"event":"open","at":"2026-10-27T21:40:20Z"}],"visa":[],"liveness":{"score":60,"band":"ok","label":"Likely open","p_open":1,"p_active":0.602,"p_room":1,"age_days":0,"expected_fill_days":32,"reasons":["conf:3","stale_co","win:early","comp:junior"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/lokal-social-media-content-marketer-intern","json_url":"https://alion.io/job/lokal-social-media-content-marketer-intern.json","meta":{"generated_at":"2026-10-29T01:35:19Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2327,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":16082},"rest":"https://alion.io/mcp/rest/get_company?id=16082"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Flokal-social-media-content-marketer-intern"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Flokal-social-media-content-marketer-intern"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Flokal-social-media-content-marketer-intern"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/lokal-social-media-content-marketer-intern\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Flokal-social-media-content-marketer-intern"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3361921}},{"tool":"search_jobs","arguments":{"company":"lokalapps.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3361921},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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