{"id":1926480,"url":"https://alion.io/job/lone-wolf-technologies-account-based-marketing-manager","title":"Account Based Marketing Manager","company":{"id":6968,"name":"Lone Wolf Technologies","domain":"lwolf.com","url":"https://alion.io/company/lone-wolf-technologies","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":105000,"max":125000,"currency":"USD","period":"year","gross":null,"usd_annual":125000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-05T18:16:42Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-21T02:26:16Z","board_verified":true,"closed_at":null,"days_open":15,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":15},"description":"Lone Wolf empowers real estate customers to succeed and grow. As we deepen relationships with our highest-value accounts, we're seeking a strategic Account Based Marketing function to turn account insight into targeted, revenue-driving campaigns-and we need a leader to own it.\nWe're looking for a strategic, self-directed marketer who designs and executes targeted, data-driven campaigns for our highest-value accounts. You'll work in close alignment with sales teams, but you own the strategy.\nThis means evaluating and prioritizing accounts with sales, determining what success looks like, and building the measurement framework to track it. You'll collaborate closely with Sales, Product Marketing, Sales Enablement, and Marketing Operations, while leading the strategic direction of account-based marketing initiatives.\nResponsibilities:\nAccount-Based Marketing Strategy\nPartner with Sales to evaluate target accounts and develop account selection criteria.\nDefine the strategic rationale for account prioritization and segmentation.\nDetermine which accounts represent the greatest opportunity and why.\nDevelop go-to-market strategies tailored to target account segments.\nUse account, market, and performance data to continuously refine targeting strategies.\nDeliver account recommendations and insights that help Sales improve account prioritization over time.\nAccount-Based Campaign Development & Execution\nDesign and execute multi-channel ABM programs, including:\nEmail marketing\nDigital advertising\nDirect mail campaigns\nEvents and webinars\nContent marketing initiatives\nCreate account-specific messaging and campaign strategies.\nPartner with Content, Design, and Marketing Operations teams to bring campaigns to life.\nEnsure campaigns align to revenue goals and account engagement objectives.\nSales Partnership & Strategic Planning\nCollaborate with Sales teams to understand account priorities and opportunities.\nEvaluate whether ABM is the most effective approach for target accounts.\nChallenge assumptions and validate account strategies using market intelligence and data.\nProvide strategic guidance on account engagement and expansion opportunities.\nAct as a trusted advisor to Sales while maintaining an objective, data-driven perspective.\nMeasurement & Performance Strategy\nDefine campaign success metrics and measurement frameworks.\nPartner with Marketing Operations to establish reporting for:\nCampaign performance\nAccount engagement\nPipeline influence\nRevenue impact\nAnalyze results and translate insights into actionable recommendations.\nUse performance data to optimize future campaign strategy and investment decisions.\nPersonalization & Optimization\nLeverage account, customer, and intent data to build personalized experiences.\nSegment audiences to improve campaign relevance and effectiveness.\nMonitor campaign outcomes and identify drivers of success or underperformance.\nContinuously test, learn, and optimize campaign approaches based on performance insights.\nAccount Advocacy\nServe as the voice of target accounts within the marketing organization.\nShare market and account insights with Product Marketing, Sales, and leadership.\nHelp influence broader marketing, messaging, and product strategies based on customer needs and feedback.\nRequirements:\n5-7 years of B2B marketing experience.\nProven experience building, managing, and optimizing:\nAccount-Based Marketing (ABM) programs\nField marketing initiatives\nRevenue-focused campaign strategies\nExperience partnering directly with Sales organizations on strategic account planning.\nDemonstrated ability to make data-driven marketing decisions and influence business outcomes.\nStrong strategic thinking and ability to operate independently.\nExperience developing multi-channel marketing campaigns across digital and offline channels.\nStrong analytical skills with the ability to:\nInterpret performance data\nIdentify trends and opportunities\nMake strategic recommendations\nExcellent project management and cross-functional collaboration skills.\nExceptional written, verbal, and presentation communication skills.\nPreferred\nExperience in:\nB2B SaaS organizations\nReal estate technology (PropTech)\nReal estate-related industries\nExperience with:\nHubSpot\nSalesforce\nMarketing automation platforms\nCRM systems\nFamiliarity with account intent platforms and ABM technologies.\nKey Competencies:\nStrategic Independence\nSelf-directed and highly accountable.\nComfortable making decisions with incomplete information.\nChallenges assumptions and validates ideas through data.\nFocuses on business outcomes, not just campaign execution.\nData-Driven Decision Making\nUnderstands the difference between engagement metrics and business impact metrics.\nUses data to guide strategy development and optimization.\nAsks thoughtful questions and translates insights into action.\nCross-Functional Partnership\nBuilds strong relationships across Sales, Product Marketing, Marketing Operations, and Sales Enablement.\nInfluences stakeholders without direct authority.\nBalances collaboration with strategic conviction.\nCritical Thinking\nTakes a first-principles approach to problem solving.\nEvaluates strategies based on account needs and business objectives rather than industry \"best practices.\"\nMaintains intellectual curiosity and adaptability in a changing 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