{"id":2599082,"url":"https://alion.io/job/longbridge-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":1045843,"name":"Longbridge","domain":"longbridge.com","url":"https://alion.io/company/longbridge","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"HiBob","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":81000,"max_usd":164000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1371},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":true},{"name":"Iterable","optional":true}],"status":"live","first_seen_at":"2026-08-11T13:42:50Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-15T15:33:54Z","board_verified":true,"closed_at":null,"days_open":65,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":65},"description":"About the RoleLongbridge is looking for a Lifecycle Marketing Manager to own the full lifecycle journey - from first activation to long-term loyalty - while building an authentic, engaged community around our brand. This is an exciting hybrid role: part lifecycle marketer, part community builder, part storyteller. You'll design the systems that move users from sign-up to funded, active, retained customers, and you'll create the content - including video - that gives our most engaged users a reason to stick around and advocate for us.\nYou'll sit at the intersection of Growth, Product, and Content, working closely with Data and Marketing Ops to turn behavioral insight into lifecycle strategy, and with Social and Performance teams to make sure users move seamlessly from acquisition into engagement and retention.\nWhat You'll Do\nLifecycle Strategy & Execution\nDrive user growth across the full customer lifecycle - activation, onboarding, engagement, retention, loyalty, and reactivation across key owned channels, including email, push, in-app messaging, and notifications\nConduct segmentation analysis to identify distinct user groups by behavior, funding status, and engagement level, and build tailored lifecycle strategies for each\nDesign and optimize onboarding and activation flows to accelerate time-to-value and increase conversion to funded and/or paid users\nPartner with Product, Data, and Marketing Ops to define lifecycle triggers, segmentation, personalization, and experimentation frameworks\nLead A/B testing and iterative optimization of lifecycle journeys based on behavioral insights and performance data\nMeasure and report on lifecycle KPIs - activation rate, retention, reactivation, LTV, and contribution to overall acquisition efficiency\nCommunity & Content\nDesign strategies to attract new users and convert them to funded accounts through email marketing, community building, and content creation\nCreate and edit video content - including ongoing video series - that engages users, builds trust, and brings the brand to life across channels\nCollect user insights and feedback, and share them with Product and Marketing teams to inform business decisions\nIdentify super-users and partners who can organically advocate for and amplify the brand\nWhat We're Looking For\n4+ years of experience in lifecycle marketing, growth marketing, or community management, ideally in fintech, consumer tech, or a high-growth app-based product\nProven experience designing and executing lifecycle campaigns (email, push, in-app) with measurable impact on activation, retention, or conversion\nStrong skills in customer segmentation - able to break down a user base into meaningful segments and build tailored strategies for each, rather than applying a one-size-fits-all approach\nComfortable working with data - able to define KPIs, read performance dashboards, and translate behavioral insight into action, alongside data and marketing ops teams\nStrong community instincts - you know how to find, engage, and mobilize a brand's most passionate users\nExcellent written and verbal communication skills; comfortable working cross-functionally with Product, Data, Social, and Performance teams\n Nice to Have\nKnowledge of personal finance, investing, or trading - a huge plus\nConfident creating and editing video content independently - comfortable being on camera, scripting, filming, and editing a recurring video series with minimal support\nFamiliarity with lifecycle/marketing automation tools (e.g., Braze, Iterable, or similar)","description_format":"text","description_chars":3540,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Financial Services","Central Banks & Financial Regulators","Online Brokerage & Trading Platforms"],"lifecycle":[{"event":"open","at":"2026-10-15T07:54:31Z"}],"visa":[],"liveness":{"score":10,"band":"cold","label":"Long shot","p_open":1,"p_active":0.363,"p_room":0.28,"age_days":65,"expected_fill_days":20,"reasons":["conf:2","win:tail","crowd:"],"computed_at":"2026-10-15T18:18:30Z"},"pay":null,"html_url":"https://alion.io/job/longbridge-lifecycle-marketing-manager","json_url":"https://alion.io/job/longbridge-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-10-15T18:18:30Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":27841,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1045843},"rest":"https://alion.io/mcp/rest/get_company?id=1045843"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Flongbridge-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Flongbridge-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Flongbridge-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/longbridge-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Flongbridge-lifecycle-marketing-manager"}]}