{"id":1787103,"url":"https://alion.io/job/lore-group-brand-marketing-manager","title":"Brand Marketing Manager","company":{"id":2251001,"name":"Lore Group","domain":"loregroup.com","url":"https://alion.io/company/loregroup","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":92,"open_postings":5,"ghost_share":0,"stale_share":0.2,"repost_share":0.2,"time_to_fill_p50_days":32,"computed_at":"2026-11-06T05:58:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":75000,"max":null,"currency":"USD","period":"year","gross":null,"usd_annual":75000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adobe Photoshop","optional":false},{"name":"Canva","optional":false},{"name":"GA4","optional":false},{"name":"LinkedIn","optional":false},{"name":"Microsoft Office","optional":false}],"status":"live","first_seen_at":"2026-09-18T00:00:00Z","employer_posted_date":"2026-09-18","last_verified_at":"2026-11-06T04:33:52Z","board_verified":true,"closed_at":null,"days_open":49,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":49},"description":"Brand Marketing Manager, Hotel Park Ave NYC\nWe're looking for a Brand Marketing Manager who knows New York, understands culture and hospitality, and has a strong understanding of what makes a brand relevant.\nHotel Park Ave NYC sits where Midtown's business world meets the creative energy of NoMad and Flatiron. As the hotel continues to establish itself in New York, this role will be central to shaping how the brand shows up, from partnerships and programming to content, communications and guest experience.\nWe’re looking for someone who is curious, culturally connected and close to what is happening in New York. Someone who understands how people move through the city and shapes the hotel brand around that, not around a generic idea of lifestyle or boutique hospitality.\nReports to: Hotel Park Ave NYC’s General Manager, with a dotted line to the Regional Director of Marketing, East Coast\nLocation: On-site at Hotel Park Ave NYC\nWhat you'll do\nAct as the on-property brand guardian for Hotel Park Ave NYC, ensuring its positioning, tone of voice and visual identity are consistently brought to life across every touchpoint\nAct as a key operational member of the marketing team, executing overall strategy and brand positioning and working with commercial teams to analyze data and support the business\nLead relationships with external partners, digital marketing agencies and PR representatives, contributing to monthly strategy calls and providing reporting to leadership teams\nExecute the property's social media strategy, including content capture, creation and identifying key partners\nEvaluate influencer and KOL opportunities, recommending partnerships that align with the brand, audience and commercial priorities\nLead the planning and delivery of on-property brand and F&B activations, ensuring each is aligned with the hotel’s positioning and commercial objectives\nCoordinate on-property photo shoots, filming, site tours and media visits, including preparation, logistics and the review of external photography and filming requests\nOwn and maintain the property marketing plan, translating the annual strategic sales and marketing plan into clear priorities, campaigns and activity throughout the year\nOwn day-to-day website content and updates, ensuring the digital guest journey remains accurate, relevant and consistently on-brand\nTrack and report on marketing performance across digital, website and campaign activity, using clear metrics and ROI where applicable to inform future activity and commercial decision-making\nPlay an active role in weekly commercial strategy meetings, bringing performance insights, upcoming activity, market intelligence and ideas to support both brand and revenue objectives\nIdentify partnership, programming and cultural opportunities that connect Hotel Park Ave NYC with new audiences and reinforce its brand positioning\nStay closely informed on the competitive landscape, cultural trends and evolving customer behaviour, identifying opportunities to keep the hotel relevant and ahead of the market\nOversee CRM, guest communications, in-room collateral and upsell platforms, ensuring messaging is commercially effective and consistent with the Hotel Park Ave NYC brand\nBuild strong relationships across hotel operations, F&B and commercial teams, ensuring marketing activity is integrated across the property\nContribute to the development of revenue-driving campaigns and initiatives across key business segments, bringing a strong brand and customer perspective\nQualifications\nDegree in marketing, communications or hospitality preferred\nStrong analytical, financial and project coordination skills\nStrong social media experience, with familiarity across Meta, TikTok and LinkedIn\nWorking knowledge of MS Office, InDesign, GA4, Photoshop or Canva\nFamiliarity with CMS platforms and AI tools\nKnowledge of marketing, e-commerce, copywriting and content management\nExperience\n3+ years in a similar role, ideally at a boutique, lifestyle or independent hotel\nTeam management experience in a fast-paced environment preferred\nSkills\nWorks well under pressure and tight deadlines\nStrong communication, organization and analytical skills\nTeam player with positive interpersonal skills\nConfident presenting and as a meeting lead\nSolves problems without needing oversight\nSolid attention to detail\nEffective at managing conflict and change\nKnowledge of relevant market regulations\nStays current on industry trends\nDecisive, and able to react well to unforeseen difficulties\nCompensation\nSalary of $75,000\nBenefits\nAt Hotel Park Ave NYC we are committed to giving our employees the skills and support required to deliver extraordinary experiences, and most importantly, to grow in their careers. On top of this we also like to offer our teams a wide range of benefits including:\nMedical, dental, and vision insurance for full-time employees\nSix complimentary nights each year at any Lore Group hotel\nLore Group employee and immediate family rates\nLore Group friends and family rates\n50% employee discount and 25% friends and family discount at more than 800 partner hotels through Lore Discovery\n50% discount at Lore Group restaurants and bars\nPaid vacation days - entitlement increasing annually\nNine paid holidays annually\nSeven paid sick days annually, as established in New York City\nCompany-paid life insurance equal to 1.5 times annual salary\nEmployee Assistance Program\nReferral incentives\n401(k) with a 5% match\nTraining and development programs\nAdditional perks through Cigna\nEmployee recognition programs\nEqual Employment Opportunity\nLore Group does not discriminate against employees or applicants for employment based upon race, color, religion, sex, national origin, age, disability, personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, genetic information, matriculation, or political affiliation. We will make any reasonable effort to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruiting, selection, training, placement, promotion, wages and benefits, transfers, terminations, and working conditions.\nLife at Lore Group\nOur properties are widely celebrated for their thoughtful design, interesting use of space, engaging restaurants, award-winning bars and the passion of our people. We are passionate about our people and are committed to training, developing, mentoring, and coaching a world-class team to deliver memorable experiences for our guests. As a small, independent group, we are able to offer a personalized career progression on a global stage, with many of our team members having been able to move to our European and American properties, and vice versa, expanding their roles, careers and experiences. We prefer to promote and transfer within our group whenever possible, backed up by tailored training using internal and external resources. We firmly believe our future leaders are alongside us.\nLocation: New York, NY","description_format":"text","description_chars":7015,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":["Life insurance","Vision insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-03T17:29:35Z"}],"visa":[],"liveness":{"score":26,"band":"fade","label":"Fading","p_open":1,"p_active":0.582,"p_room":0.45,"age_days":49,"expected_fill_days":32,"reasons":["conf:1","win:tail"],"computed_at":"2026-11-06T05:58:05Z"},"pay":{"stated_usd_annual":75000,"is_top_pay":false},"html_url":"https://alion.io/job/lore-group-brand-marketing-manager","json_url":"https://alion.io/job/lore-group-brand-marketing-manager.json","meta":{"generated_at":"2026-11-06T07:28:08Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":13287,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2251001},"rest":"https://alion.io/mcp/rest/get_company?id=2251001"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Flore-group-brand-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Flore-group-brand-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Flore-group-brand-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/lore-group-brand-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Flore-group-brand-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1787103}},{"tool":"search_jobs","arguments":{"company":"loregroup.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1787103},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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