{"id":2037359,"url":"https://alion.io/job/loreal-manager-salesforce-marketing-cloud-team-lead","title":"Manager, Salesforce Marketing Cloud Team Lead","company":{"id":1047779,"name":"L'Oréal","domain":"loreal.com","url":"https://alion.io/company/loreal-3","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Radancy","truth_index":{"grade":"A","score":90,"open_postings":99,"ghost_share":0,"stale_share":0.404,"repost_share":0,"time_to_fill_p50_days":29,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":98400,"max":140200,"currency":"USD","period":"year","gross":null,"usd_annual":140200},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agentforce","optional":false},{"name":"JavaScript","optional":false},{"name":"Node JS","optional":false},{"name":"Python","optional":false},{"name":"Rest API","optional":false},{"name":"SOAP","optional":false},{"name":"SQL","optional":false},{"name":"WhatsApp","optional":false},{"name":"CI/CD","optional":true},{"name":"Copilot","optional":true},{"name":"dbt","optional":true},{"name":"ETL/ELT","optional":true},{"name":"GDPR","optional":true},{"name":"Platform Engineering","optional":true}],"status":"live","first_seen_at":"2026-09-09T00:00:00Z","employer_posted_date":"2026-10-12","last_verified_at":"2026-11-02T03:38:33Z","board_verified":true,"closed_at":null,"days_open":54,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":53},"description":"Job Title Manager, Salesforce Marketing Cloud Team Lead\nDivision: Corp IT\nLocation: New York, NY\nReports to: Head of Marketing Technology\n\nWho We Are: \nFor more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.\nAt L'Oréal, ourIT teams design and build solutions to ensure high performance for all our business sectors by imagining new ways of doing things, from designing websites to building algorithms and predicting new trends. They can be found leading teams towards a more connected and digitalized future in IT retail, e-commerce, CRM, data, AI, cybersecurity, Cloud and E-Marketing. You never stop learning at L'Oréal IT because things change at the speed of light! Come join our dynamic team!\nWhat You Will Learn:\nWe are seeking a highly experienced and forward-thinking Salesforce Marketing Cloud (SFMC) Team Lead to join our Marketing Technology team. This is a senior individual contributor role, sitting at the intersection of technical excellence, team leadership, business coordination, and strategic platform integration. You will be the cornerstone of our SFMC ecosystem, directly leading a team of SFMC developers - including a dedicated Interaction Studio specialist.\nA core dimension of this role is the coordination with business stakeholders across country and zone teams - gathering marketing requirements, translating local business needs into platform solutions, and ensuring the central SFMC team delivers in close alignment with market realities. This role requires someone who can think at the platform level, build trusted relationships with business partners, and drive delivery excellence across a multidisciplinary team.\nKey Responsibilites: \nSFMC Platform & Technical Ownership\nOwn and evolve the end-to-end SFMC platform - Business Unit structure, data model, contact strategy, and security framework\nDefine and enforce platform design principles, coding standards, and technical governance across all SFMC modules\nConduct technical reviews for all major initiatives before development begins\nAnticipate platform scalability needs and proactively future-proof the SFMC ecosystem in alignment with the Salesforce product roadmap\nLead the evaluation and adoption of new SFMC capabilities (Data Cloud, Agentforce for Marketing, Hyperforce migration)\nTeam Leadership & Developer Enablement\nDirectly lead and mentor a team of SFMC developers, setting technical direction and ensuring delivery quality\nManage and guide the Interaction Studio / Personalization developer, ensuring alignment between real-time personalization strategy and broader SFMC platform\nEstablish and maintain a developer playbook: reusable templates, AMPscript libraries, SQL query standards, and Journey Builder patterns\nRun code reviews, technical walkthroughs, and retrospectives to continuously raise the team's technical bar\nFoster a collaborative, psychologically safe team culture where experimentation and learning are encouraged\nCross-Functional & Stakeholder Leadership\nAct as the primary technical escalation point for SFMC across business, data, and IT teams\nCollaborate with marketing leaders to translate business strategy into platform decisions\nContribute to RFP processes, vendor evaluations, and license optimization discussions\nRepresent the MarTech team in enterprise technology forums and IT governance meetings\nProduce and maintain technical decision records and platform documentation\nTechnical Skills - Deep Dive\nSFMC Platform - Team Lead-Level MasteryEmail Studio - Advanced dynamic content strategy, deliverability, sender authentication\nJourney Builder - Complex multi-channel journey design, API-triggered journeys, transactional flows\nAutomation Studio - Advanced SQL orchestration, scheduled and triggered automation design\nMobile Studio - SMS, Push, LINE, WhatsApp - architecture and opt-in management\nContent Builder - Content governance, reusable block strategy, template design\nAnalytics Builder - Custom reporting, Einstein Analytics, data visualization strategy\nContact Builder - Advanced data model design, population hierarchy, attribute group strategy\nCloud Pages - Microsite design, preference centers, progressive profiling\n\nDevelopment & ScriptingAMPscript - Expert level: complex lookups, nested logic, dynamic content at scale\nSQL - Advanced: multi-join queries, window functions, deduplication patterns in Automation Studio\nSSJS - Server-Side JavaScript for complex scripting, API calls within SFMC\nHTML/CSS - Responsive email design, cross-client rendering strategy\nJavaScript - Interaction Studio beacon implementation, Web Collect SDK\nREST & SOAP APIs - Deep SFMC API expertise: Triggered Sends, Data Extension CRUD, Journey API\nPython / Node.js (desirable) - Scripting for integration tooling and ETL automation\nJSON / XML - API payload design, data transformation patterns\n\nCompliance & DeliverabilityEmail authentication: SPF, DKIM, DMARC, IP warming strategy\nSuppression and opt-out management at scale across Business Units\nRegulatory expertise: GDPR, CCPA, CAN-SPAM, CASL\nConsent management framework design and preference center architecture\n\nDevOps, Platform Engineering, Compliance & Emerging Capabilities (Optional)DevOps & Platform Engineering - High-level awareness of CI/CD pipelines, version control, and monitoring to drive platform efficiency\nCompliance & Deliverability - Strong understanding of email deliverability best practices and key regulatory frameworks (GDPR, CCPA, CAN-SPAM)\nAI & Emerging Capabilities - Familiarity with Salesforce's AI ecosystem, including Einstein features, Data Cloud activation, and Agentforce for Marketing (advantageous but not mandatory)\n\nWhat We Are Looking For:\nRequired Qualifications:\n5-8 years of hands-on SFMC experience, including 2+ years in a team lead role\nProven experience leading a team of SFMC developers\nDeep expertise in SFMC data model design and API integration\nSalesforce Marketing Cloud certifications - minimum 2 of the following:Marketing Cloud Email Specialist\nMarketing Cloud Developer\nMarketing Cloud Consultant\nMarketing Cloud Administrator\n\nStrong stakeholder management skills\nExcellent written and verbal communication skills\nAuthorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.\nNice-to-Have\n\nSalesforce Certified Data Cloud Consultant\nExperience with Hightouch specifically (reverse ETL, audience syncs, Hightouch Events)\nKnowledge of Salesforce CRM (Sales/Service Cloud) integration patterns\nExposure to Agentforce / Einstein Copilot for marketing use cases\nExperience in a global, multi-BU enterprise SFMC deployment\nFamiliarity with dbt (data build tool) as used by data engineering teams upstream of Hightouch\nAs an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.\nAdditional Benefits Information As Follows:\nSalary Range : $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)\nCompetitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) \nHybrid Work Policy (3 Days in Office, 2 Days Work from Home); Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.\nFlexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) \nAccess to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) \nLearning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) \nEmployee Resource Groups (Think Tanks and Innovation Squads) \nAccess to Mental Health & Wellness Programs \nDon’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!\nWe are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.\nIf you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting . If you need assistance to accommodate a disability, you may request an accommodation at any time.\nOur Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. 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