{"id":2218098,"url":"https://alion.io/job/loreal-marketing-measurement-expert","title":"Marketing Measurement Expert","company":{"id":1047779,"name":"L'Oréal","domain":"loreal.com","url":"https://alion.io/company/loreal-3","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Radancy","truth_index":{"grade":"A","score":90,"open_postings":99,"ghost_share":0.01,"stale_share":0.354,"repost_share":0.01,"time_to_fill_p50_days":27,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Shanghai, China"],"countries":["CN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":28000,"max_usd":65000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5512},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Excel","optional":true},{"name":"Power BI","optional":true},{"name":"Python","optional":true},{"name":"SQL","optional":true},{"name":"Tableau","optional":true}],"status":"live","first_seen_at":"2026-10-10T09:53:58Z","employer_posted_date":"2026-10-10","last_verified_at":"2026-10-29T18:47:15Z","board_verified":true,"closed_at":null,"days_open":19,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":19},"description":"Marketing Measurement Expert\nWe are looking for a Marketing Measurement Expert to support the development, interpretation and application of Marketing Mix Modeling (MMM) and broader marketing effectiveness measurement for L’Oréal China.\nThis role sits at the intersection of data science, marketing, media, business strategy and agency management. The successful candidate will be able to understand and challenge MMM models and advanced measurement methodologies, assess model quality and limitations, and translate complex analytical results into clear, actionable business insights for stakeholders.\nThe role does not require building MMM models independently from scratch; however, it requires sufficient technical and methodological depth to work effectively with internal data teams and external agencies, ensuring that model outputs are robust, transparent and relevant for business decisions.\nKey Responsibilities\nMMM Methodology & Model Review\nUnderstand core MMM concepts, including model inputs, response curves, adstock/carryover, saturation, baseline, price, promotion, seasonality and control variables.\nReview and challenge agency methodology, model assumptions, data treatment, attribution logic and ROI outputs.\nEvaluate model robustness through contribution reconciliation, model fit, holdout performance, sensitivity analysis, parameter stability and business plausibility.\nDevelop understanding of advanced measurement approaches, including Bayesian MMM, causal measurement, Brand Health, dynamic baseline, long-term effectiveness, geo experiments and holdout tests.\nSupport the definition and communication of short- and long-term marketing impact.\nInsight Generation & Business Translation\nTranslate MMM and measurement outputs into clear implications for Brand, Media, E-commerce, Finance and leadership teams.\nDevelop concise, decision-oriented presentations, dashboards and narratives.\nClearly communicate assumptions, confidence levels, data limitations and areas requiring business judgement.\nAgency & Stakeholder Coordination\nCoordinate agency deliverables, including methodology documentation, validation results, response curves, contribution decomposition and ROI outputs.\nSupport alignment between China and Global teams on measurement frameworks and methodologies.\nAI & Capability Building\nExplore AI-enabled solutions to improve measurement knowledge management, agency document review, insight generation and quality assurance.\nContribute to building scalable measurement capabilities across brands and teams.\nCandidate Profile\nBachelor’s or Master’s degree in Data Science, Statistics, Economics, Marketing Science, Business Analytics, Engineering, Mathematics, Finance or a related field.\nIdeally 4-7 years of experience in marketing measurement, MMM, media analytics, commercial analytics, data science, consulting, e-commerce analytics, business intelligence or consumer insights.\nExperience working with cross-functional teams, including Marketing, Media, E-commerce, CRM, Finance or Commercial teams.\nExperience managing external analytics agencies, vendors or consulting partners is preferred.\nExperience in Beauty, FMCG, Luxury, Retail, E-commerce or digital platforms is a strong advantage.\nTechnical & Methodological Requirements\nThe candidate does not need to be a full-time MMM model developer, but should be able to credibly understand, discuss and challenge modelling work.\nStrong understanding of marketing effectiveness and ROI interpretation.\nFamiliarity with MMM concepts: baseline, incremental sales, adstock, saturation, response curves, control variables, price and promotion effects.\nAbility to interpret model outputs and identify potential data, modelling or attribution risks.\nFamiliarity with Bayesian MMM, causal inference, experimentation or long-term measurement is a plus.\nStrong PowerPoint and Excel skills; experience with SQL, Python, R, Power BI or Tableau is preferred.\nStrong analytical thinking, stakeholder management and communication skills in both English and Chinese.","description_format":"text","description_chars":4044,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Cosmetics & Makeup","Skincare","Hair Care Products"],"lifecycle":[{"event":"open","at":"2026-10-10T09:53:58Z"}],"visa":[],"liveness":{"score":77,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.851,"p_room":0.9,"age_days":18,"expected_fill_days":27,"reasons":["conf:0","velocity","win:mid","comp:brand"],"computed_at":"2026-10-29T05:49:05Z"},"pay":null,"html_url":"https://alion.io/job/loreal-marketing-measurement-expert","json_url":"https://alion.io/job/loreal-marketing-measurement-expert.json","meta":{"generated_at":"2026-10-29T20:27:32Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":30444,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1047779},"rest":"https://alion.io/mcp/rest/get_company?id=1047779"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Floreal-marketing-measurement-expert"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Floreal-marketing-measurement-expert"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Floreal-marketing-measurement-expert"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/loreal-marketing-measurement-expert\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Floreal-marketing-measurement-expert"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2218098}},{"tool":"search_jobs","arguments":{"company":"loreal.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2218098},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); 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