{"id":2454069,"url":"https://alion.io/job/loreal-mysg-content-advocacy-manager","title":"[MYSG] Content & Advocacy Manager","company":{"id":1047779,"name":"L'Oréal","domain":"loreal.com","url":"https://alion.io/company/loreal-3","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Radancy","truth_index":{"grade":"A","score":90,"open_postings":99,"ghost_share":0.01,"stale_share":0.354,"repost_share":0.01,"time_to_fill_p50_days":27,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Petaling Jaya, Malaysia"],"countries":["MY"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":10500,"max_usd":22000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":24},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Office","optional":false}],"status":"live","first_seen_at":"2026-10-13T15:35:13Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-10-29T05:19:11Z","board_verified":true,"closed_at":null,"days_open":15,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":15},"description":"Who is L’Oréal?\nL'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L’Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than 36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.\nFor more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.\nOur business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.\nThe distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.\nWhen beauty and tech collide, the impossible can happen!\nIn our journey, we are looking for talented individuals who can lead us on this mission.\nWould you like to be a part of the adventure?\nWhy join us?\nBeing the world's #1 beauty company, L'Oréal empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered numerous opportunities, fast track careers and early responsibilities. L'Oréal has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential.\nWe define success as making a positive, conscious impact. At L’Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.\nWhat will you do?\nReporting into the Marketing Director, you will be the Content & Advocacy Manager where your main mission is to build long-term relationships and a wide community of creators and influencers, by fostering strong connections. Amplify the brand’s message to a wider audience and drive organic engagement (non-paid). Maximize ROI, expand the reach, and nurture an online community. Deep understanding of the brand to optimize content that resonates with the target audience.\nYou are expected to manage the following:\n BUILDS & MANAGE CREATOR COMMUNITIESStrategically identify, recruit, and nurture relationships with a diverse range of creators (top-tier to micro influencers), tailoring strategies to each group.\n\nDRIVE ENGAGING CONTENT & CAMPAIGNSUse social listening to spot trends and insights, craft data-driven campaigns, and empower creators to develop compelling content that aligns with brand message.\n\n CREATE & AMPLIFY BRAND EXPERIENCESDesign and execute impactful online and offline experiences (events, trips, etc.) that resonate with target audiences and encourage creators to share their experiences for wider reach.\n\nTRACK, ANALYSE, & OPTIMIZEMonitor campaign performance, analyse results, and use data-driven insights to optimize strategies and demonstrate the program's value to stakeholders.\n\nCONTENT AMPLIFICATIONConceptualize and oversee the creation of engaging content.\nIdentify high-performing organic content and strategically amplify it through paid promotion, expanding reach and maximizing engagement.\n\nPERFORMANCE-DRIVEN CAMPAIGN MANAGEMENTManage campaign budgets to ensure efficient allocation.\nPaid creator relationship.\nContinuously track, analyze, and report on campaign performance metrics, identifying key trends and areas for improvement.\nUse data-driven insights to inform campaign adjustments and drive superior results.\n\nYour Key Stakeholders:\nMarketing Director\nGroup Product Manager, Product Managers\nOnline Brand Manager\nA&I Director\nWho are we looking for?\nBachelor’s degree in marketing, Business Management, Mass Communication, PR or any related field.\nAt least 5 years proven experience, ideally in either in a multinational / FMCG / e-commerce / Retail / merchandising or health & beauty company.\nExperiences and exposure in trade marketing and/or brand marketing.\nCreative with strong Problem Solving & Analytical skills (Excel and PowerPoint).\nDetail-oriented with strong project management skills.\nCompetent in MS Office (Excel and PowerPoint).\nGood presentation and communication ability.\nAble to liaise with all levels of people internally and externally.\nAble to work under pressure and tight deadlines.\nProficient in English\nL’Oréal Competencies\nInnovator \nStrategist \nPeople Developer \nIntegrator \nEntrepreneur \n\nL’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or any other characteristic protected by law.","description_format":"text","description_chars":6179,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Cosmetics & Makeup","Skincare","Hair Care Products"],"lifecycle":[{"event":"open","at":"2026-10-13T15:35:13Z"}],"visa":[],"liveness":{"score":77,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.851,"p_room":0.9,"age_days":15,"expected_fill_days":27,"reasons":["conf:0","velocity","win:mid","comp:brand"],"computed_at":"2026-10-29T05:49:05Z"},"pay":null,"html_url":"https://alion.io/job/loreal-mysg-content-advocacy-manager","json_url":"https://alion.io/job/loreal-mysg-content-advocacy-manager.json","meta":{"generated_at":"2026-10-29T08:01:36Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12296,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1047779},"rest":"https://alion.io/mcp/rest/get_company?id=1047779"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Floreal-mysg-content-advocacy-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Floreal-mysg-content-advocacy-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Floreal-mysg-content-advocacy-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/loreal-mysg-content-advocacy-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Floreal-mysg-content-advocacy-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2454069}},{"tool":"search_jobs","arguments":{"company":"loreal.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2454069},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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