{"id":243654,"url":"https://alion.io/job/lovable-lifecycle-marketer-self-serve","title":"Lifecycle Marketer, Self-Serve","company":{"id":17849,"name":"Lovable","domain":"lovable.dev","url":"https://alion.io/company/lovable","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":87,"open_postings":26,"ghost_share":0,"stale_share":0.538,"repost_share":0,"time_to_fill_p50_days":55,"computed_at":"2026-10-26T05:57:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom","Stockholm, Sweden"],"countries":["GB","SE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":77000,"max_usd":151000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":89},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"Iterable","optional":false},{"name":"SQL","optional":false},{"name":"Zendesk","optional":false}],"status":"live","first_seen_at":"2026-07-13T20:10:13Z","employer_posted_date":"2026-07-13","last_verified_at":"2026-10-26T05:39:42Z","board_verified":true,"closed_at":null,"days_open":104,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":104},"description":"TL;DR - You’ll execute Lovable’s lifecycle marketing for the self-serve base - activation, engagement, retention, and reactivation. Hands-on, AI-first, and increasingly driven by intelligent personalization. You’ll shape how millions of builders experience Lovable every day.\nWhy Lovable?\nLovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people have built over 60 million projects on Lovable since its launch in November 2024. And we’re just getting started.\nWe’re building a generational company from Stockholm, with growing teams in London, Boston, New York, and San Francisco. Our team is small, talent-dense, and moving quickly, with a culture rooted in extreme ownership, high velocity, and low-ego collaboration. We look for people who care deeply, ship fast, and are eager to make a dent in the world.\nLovable is one of TIME’s 100 Most Influential Companies and has been recognized on the Forbes AI 50 and CNBC Disruptor 50, reflecting our momentum as one of Europe’s fastest-growing AI companies and one of the most ambitious places to build in this next era of software.\nWhat we’re looking for\n5+ years in B2C lifecycle, CRM, or growth marketing at consumer or PLG scale\n\n3+ years of deep, hands-on expertise with a modern lifecycle marketing platform like Braze, Iterable, or Customer.io\n\nFluency in Liquid templating and email HTML/CSS, segmentation logic, and event-driven campaign architecture, experience with CDPs, event pipelines (e.g., RudderStack) and SQL for self-serve analysis makes you even stronger here\n\nExperience building adaptive, evolving lifecycle systems, not just static journeys\n\nHands-on experience applying AI and automation to content creation, personalization, segmentation, and decisioning logic\n\nComfort operating in ambiguity and designing systems that improve over time\n\nContent craftsmanship to ensure content going out always builds on Lovable’s brand\n\nWhat you’ll do\nOperate lifecycle marketing for the self-serve base across activation, engagement, retention, and reactivation.\n\nLifecycle PoC for product launches, experiments, and GTM moments\n\nDesign intelligent, rules-based or algorithmic lifecycle programs that dynamically decide who to message, when to reach them, which channel to use (email, inbox, push, and emerging CRM channels), and what content to send, based on behavior and context\n\nWork AI-first across your entire workflow, applying AI and automation to content generation, personalization, segmentation, decisioning, and analysis\n\nBuild experimentation and data-driven optimization into every lifecycle program, measuring true incremental impact rather than surface-level engagement\n\nPartner closely with Data, Product, and GTM teams so lifecycle messaging feels native, timely, and valuable\n\nWhat Success Looks like\nIncreased lift from lifecycle marketing you’re working on vs baseline\n\nBuilders experience Lovable’s lifecycle messaging as remarkably relevant, well-timed, and valuable - not noisy or generic\n\nAbout your application\nPlease submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join.\nWe treat all candidates equally - if you’re interested, please apply through our careers portal.","description_format":"text","description_chars":3600,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["AI Development Tools","Low-Code & No-Code Platforms"],"lifecycle":[{"event":"open","at":"2026-09-05T10:36:45Z"}],"visa":[],"liveness":{"score":19,"band":"cold","label":"Long shot","p_open":1,"p_active":0.515,"p_room":0.36,"age_days":104,"expected_fill_days":55,"reasons":["conf:0","stale_co","velocity","win:tail","crowd:"],"computed_at":"2026-10-26T05:57:25Z"},"pay":null,"html_url":"https://alion.io/job/lovable-lifecycle-marketer-self-serve","json_url":"https://alion.io/job/lovable-lifecycle-marketer-self-serve.json","meta":{"generated_at":"2026-10-26T06:03:35Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":8133,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-27T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":17849},"rest":"https://alion.io/mcp/rest/get_company?id=17849"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Flovable-lifecycle-marketer-self-serve"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Flovable-lifecycle-marketer-self-serve"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Flovable-lifecycle-marketer-self-serve"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/lovable-lifecycle-marketer-self-serve\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Flovable-lifecycle-marketer-self-serve"}]}