{"id":3459799,"url":"https://alion.io/job/loyalty-key-performance-marketing-specialist","title":"Performance Marketing Specialist","company":{"id":681783,"name":"Loyalty Key","domain":"loyaltykey.com","url":"https://alion.io/company/loyaltykey","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Recruitee","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Copenhagen, Denmark"],"countries":["DK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":48000,"max_usd":124000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2986},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Adjust","optional":false},{"name":"AppsFlyer SDK","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"Meta Ads","optional":false},{"name":"SAS","optional":false}],"status":"live","first_seen_at":"2026-10-29T10:40:55Z","employer_posted_date":"2026-10-29","last_verified_at":"2026-11-01T02:28:43Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Performance Marketing Specialist\nYour role\nThis is not a pure channel management role. You will own how we acquire users and merchants, from the first ad impression to the first cashback earned.\nWe are looking for a hands-on marketing specialist who combines deep paid media skills with a structured, test-driven mindset. You care about clicks and installs, but more about activated users who stay, shop and earn. You set up the experiments, read the data and make the call.\nYou report to our Chief Growth Officer and play a central role in scaling Loyalty Key across the Nordics. You get real budget, real ownership and short decision paths.\nWorking at Loyalty Key\nLoyalty Key is building the Nordic standard for payment-linked loyalty. Our technology turns everyday card payments into automatic rewards: no coupons, no points, no receipts. Just cashback, straight to the consumer, every time they shop with a partner.\nWe power loyalty for some of the region's strongest brands, including Visa, Danske Bank and SAS EuroBonus, and connect consumers with more than 2,000 merchants. Our own consumer app, Cashback med Visa, puts that network directly in people's pockets.\nWe are a Copenhagen-based team with an ambitious plan: to make card-linked cashback something every Nordic cardholder uses, and every merchant wants to be part of.\nWhat you will own\nYour main focus is consumer growth: getting the right people to download the app, sign up and start earning. You will also drive lead generation towards merchants who want to join our network.\nPerformance roadmap\nOwn the paid acquisition roadmap across channels and markets\n\nIdentify what limits growth today, and prioritize the work that moves the needle\n\nBalance volume, user quality and cost, and make those trade-offs visible\n\nPaid acquisition\nRun and scale campaigns on Meta, Google Ads, TikTok and Snapchat\n\nDrive app user acquisition through programmatic and mobile DSP partners\n\nManage budgets, pacing and channel allocation\n\nCreative and messaging\nBuild a structured creative testing framework: hypothesis, variant, iteration\n\nBrief designers, UGC creators and agency partners with clear, data-backed direction\n\nFind the hooks, offers and merchant stories that turn attention into signups\n\nLanding pages and conversion\nOwn conversion beyond the ad click: landing pages, app store listings and signup flows\n\nRun A/B tests on pages, offers and onboarding steps\n\nOptimize for activated users, not just installs\n\nAgency and partner management\nLead our external performance agency with clear goals and accountability for results\n\nWork with DSP and media partners on setup, performance and reporting\n\nContribute to joint campaigns with brand partners such as Visa\n\nB2B lead generation\nRun lead campaigns towards merchants and hand qualified leads to our sales team\n\nFollow the full path from lead to meeting to signed merchant, and optimize for quality\n\nWhat you'll bring\nWe are looking for an experienced performance marketing specialist: deep in paid acquisition, broad enough to improve the whole funnel around it.\nEssential\n3-5 years of experience in performance or growth marketing, in-house or agency side\n\nDeep hands-on expertise in Meta Ads and Google Ads\n\nProven experience with at least one of TikTok, Snapchat or programmatic / mobile DSP\n\nA track record of structured creative testing, with results you can point to\n\nHands-on experience with landing page optimization and A/B testing\n\nStrong analytical skills: you build your own reports and let data drive decisions\n\nExperience leading agencies or media partners towards commercial goals\n\nHigh ownership and a bias for action: you get things live and iterate\n\nFluent English, written and spoken\n\nStrongly preferred\nApp marketing experience, including mobile attribution tools such as Adjust or AppsFlyer\n\nA background in fintech, loyalty, e-commerce or consumer apps\n\nB2B lead generation experience, ideally with HubSpot or a similar CRM\n\nExperience running campaigns across several markets\n\nPerks and benefits\nCompetitive salary\n\nPension scheme\n\nHealth insurance\n\nLunch scheme\n\nSocial events\n\nPersonal learning budget\n\nOur recruitment process\nInterview with our Chief Growth Officer (60 min): your experience, your way of working and the results you have driven\n\nCase presentation (45 min): you present a short growth plan based on a case we share with you in advance\n\nEqual opportunity\nWe welcome applicants of all backgrounds. We hire on skills, experience and potential, and we believe diverse teams build better products.\n\nStart date and location:\nStart date by agreement.\nAddress: Dampfærgevej 21, 2100 Copenhagen Ø.\nDo you have any questions?\nFor further information, please contact Allan Stolc, \nWe hold interviews on an ongoing basis, so please send us a motivated application, your CV and any other relevant documents as soon as possible.","description_format":"text","description_chars":4884,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Health insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Custom Software Development"],"lifecycle":[{"event":"open","at":"2026-10-29T13:27:22Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":1,"expected_fill_days":30,"reasons":["conf:1","win:early"],"computed_at":"2026-10-31T05:58:55Z"},"pay":null,"html_url":"https://alion.io/job/loyalty-key-performance-marketing-specialist","json_url":"https://alion.io/job/loyalty-key-performance-marketing-specialist.json","meta":{"generated_at":"2026-11-01T03:49:38Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5989,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":681783},"rest":"https://alion.io/mcp/rest/get_company?id=681783"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Floyalty-key-performance-marketing-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Floyalty-key-performance-marketing-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Floyalty-key-performance-marketing-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/loyalty-key-performance-marketing-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Floyalty-key-performance-marketing-specialist"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3459799}},{"tool":"search_jobs","arguments":{"company":"loyaltykey.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3459799},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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