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funnel designpartnering closely with engineering analytics product and marketing stakeholders\nThis role demands a strong mix of technical depth program management rigor and business acumen with the ability to operate across both execution and strategic levels\nKey Responsibilities\nProgram Ownership Execution\nOwn full lifecycle of digital marketing programs requirement intake segmentation strategy audience sizing campaign orchestration and measurementLead crossfunctional efforts across engineering data science and marketing operations teams to ensure timely and highquality deliveryDrive sprint planning backlog grooming dependency tracking and release readiness in an agile environmentSegmentation Funnel Strategy\nTranslate marketing goals into scalable audience segmentation logic using SQL and Cosmos DBDesign and implement funnel strategies tailored to campaign objectives acquisition retention reengagementDrive audience sizing overlap analysis and activation efficiency across channelsTechnical Oversight\nPartner with engineering teams on data pipeline validation code reviews and campaign logic implementationPerform deepdive analysis to resolve data discrepancies ensure query accuracy and optimize data qualityParticipate in schema design campaign data modeling and scalable segment execution framework reviews\nStakeholder Engagement\nServe as the key liaison between marketing engineering analytics and compliance teams\nPresent project updates funnel metrics and campaign health to executive stakeholders MBRs QBRs\nMaintain alignment across global stakeholders with transparent status reporting and risk mitigation plans\nKey Qualifications\n7 years of experience in Technical Program Management Martech or DataDriven Campaign Execution roles\nProven experience with SQL advanced and Cosmos DB or equivalent distributed databases\nDeep understanding of audience segmentation digital funnels and campaign orchestration in largescale B2BB2C ecosystems\nHandson 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