Marketing Manager

Job Summary The Marketing Manager will lead the marketing function, develop and deliver the marketing strategy, and manage the team’s priorities and performance. The role will strengthen Lumorus’s brand presence and generate qualified leads across its practices and services. Working closely with the Sales Manager and other marketing experts, the post holder will turn business priorities into coordinated campaigns and measure their contribution to audience growth, enquiries and sales opportunities.

Responsibilities Marketing Strategy and Planning Develop annual and quarterly marketing plans aligned with Lumorus’s commercial priorities. Define target audiences, campaign objectives, value proposition, differentiators and messaging for each practice and service. Plan marketing activity and propose budgets, channel choices and resource requirements. Develop launch plans for new services, products and programmes, including positioning, promotional activity and sales readiness. Team Leadership and Delivery Manage the assigned marketing team, including interns, with clear responsibilities and deadlines. Review content and creative work, provide feedback and support team development. Coordinate work with practice leads, external suppliers and other departments Brand, Content and Thought Leadership Maintain consistent messaging and visual identity in line with Lumorus’s brand guidelines. Oversee content calendars, website content, case studies, newsletters and marketing materials. Work with subject matter experts to develop thought leadership content and promote webinars and podcasts. Campaigns and Digital Marketing Plan and oversee campaigns across LinkedIn, email, the website and other relevant channels. Coordinate SEO, audience engagement and website improvements with the relevant teams. Review campaign performance and adjust content, targeting and channel activity. Lead Generation and Sales Alignment Agree lead qualification criteria and handover arrangements with the Sales Manager. Develop campaigns and sales materials that support prospect engagement and conversion. Use sales feedback to improve targeting, messaging and lead quality. Performance, Systems and Budget Control Track marketing KPIs and report results, costs and recommendations to leadership. Manage expenditure within approved budgets and assess campaign return on investment. Maintain documented workflows and use approved analytics, CRM and automation tools.

Requirements A degree or diploma in Marketing, Communications, Business or a related field, or equivalent relevant experience. Master’s degree would be an added advantage Minimum 5 years’ relevant digital marketing experience, including team leadership and campaign management. Working knowledge of SEO, content marketing, email marketing and social media, particularly LinkedIn. Strong writing, editing and stakeholder communication skills, with good judgement on brand and content quality. Ability to interpret marketing data, manage budgets and organise concurrent projects in a remote team. Hands-on experience with the Zoho Suite, particularly Zoho CRM, Zoho Campaigns, Zoho Social and Zoho Analytics, including campaign reporting and coordination with Sales. Experience in B2B marketing, preferably within consultancy, professional services or technology. Ability to conduct market research and competitor analysis, define target client segments and develop clear service or product positioning. Understanding of marketing automation, lead nurturing and sales funnels, with experience connecting marketing activity to qualified opportunities and revenue. Ability to present plans, performance insights and recommendations to senior leadership and the board Desirable Skills & Attributes Familiarity with governance, Company Secretary Services and Responsible Impact (ESG), with the ability to translate technical subjects into clear marketing messages. Experience developing thought leadership campaigns and positioning senior leaders as credible industry voices. Experience marketing across different countries and adapting messaging to local audiences. Ability to build relationships with industry associations, media contacts and potential marketing partners. Professional marketing certifications or membership of a recognised marketing body. Commercial judgement, with the ability to assess opportunities and prioritise activity within available resources. Strong coaching skills and the ability to develop interns and junior marketing professionals. Creativity supported by attention to detail and sound analytical judgement. Confidence to challenge assumptions, propose improvements and take ownership of decisions. Adaptability when priorities change, with a collaborative approach to remote working. Pathway for Growth Head of Marketing & Growth: Opportunity to progress into broader marketing leadership, with responsibility for departmental strategy, team development and contribution to revenue growth. Head of Commercial Operations & Growth: Potential to develop towards this role by demonstrating capability in sales leadership, commercial planning, operational management and cross-functional coordination. Broader commercial exposure: Build experience through joint initiatives with Sales, Finance and practice leads, including service launches, market expansion and business planning.