{"id":3110811,"url":"https://alion.io/job/lundbeck-associate-director-web-and-digital-platform-lead","title":"Associate Director Web and Digital Platform Lead","company":{"id":1772610,"name":"Lundbeck","domain":"lundbeck.com","url":"https://alion.io/company/lundbeck-com","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Leadership","role_family":"Leadership","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":204000,"max_usd":383000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2716},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false},{"name":"HIPAA","optional":false},{"name":"JavaScript","optional":false},{"name":"Jira","optional":false},{"name":"LLM","optional":false}],"status":"live","first_seen_at":"2026-10-22T20:39:03Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-11-03T09:47:16Z","board_verified":true,"closed_at":null,"days_open":11,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":11},"description":"Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? Lundbeck is a global biopharmaceutical company focusing exclusively on brain health. With more than 70 years of experience in neuroscience, we are committed to improving the lives of people with neurological and psychiatric diseases. Lundbeck employees are inspired and driven by our purpose to advance brain health and transform lives. Join us on our journey of growth!\nLundbeck US is seeking a hands-on Web and Digital Operations leader to aide in defining and executing the strategy for web technology, digital experience platforms, and analytics enablement across Lundbeck US brand and enterprise websites. This role will serve as a strategic partner to business stakeholders while also having the technical depth to guide implementation across AEM, front-end technologies, analytics, consent management, and broader MarTech platforms.\nThe role will be responsible for modernizing the website operating model, improving speed and governance of digital delivery, enabling compliant and privacy-conscious digital engagement, and building a scalable foundation for future MarTech growth, including AJO, AEP, personalization, consent, and omnichannel activation.\nEssential Functions:\nSupporting Web Technology Strategy, Driving Website Modernization and Operational AgilityDrive the strategic roadmap for Lundbeck US web technology across Adobe Experience Manager, front-end development, website architecture, analytics, tagging, consent, and digital platform modernization.\nLead modernization of Lundbeck US websites to improve speed of updates, scalability, performance, reuse of components, governance, and responsiveness to brand, business, and regulatory needs.\n\nServe as the Business-Facing Digital Technology LeadPartner directly with Brand, Omnichannel, Analytics, Medical, Legal, Regulatory, Privacy, IT, and external partners to translate business needs into scalable digital solutions and make informed platform and execution decisions.\nProvide hands-on leadership across AEM, front-end frameworks, component architecture, content delivery, website performance, accessibility, SEO / AIO readiness, and reusable digital design patterns.\n\nOwn Digital Analytics and Tag Governance EnablementPartner with cross functional team to define website data collection metrics, analytics implementation, Web SDK enablement, tag management, marketing pixel governance, digital signal quality, and measurement readiness for advanced analytics, personalization, and activation.\n\nLead Consent and Privacy-Ready Digital OperationsOversee consent management capabilities to ensure marketing pixels, analytics tags, personalization signals, and digital data capture align with user consent, privacy expectations, and compliance requirements.\nEnsures that Digital Governance is line with defined Governance standards for website intake, prioritization, release management, documentation, quality assurance, analytics validation, vendor handoffs, and ongoing platform support.\n\nManage Partners, Vendors, and Cross-Functional DeliveryEnsure delivery of website and digital platform initiatives are on time, with strong quality, governance, and business alignment. Evaluate vendor performance and identify opportunities to reduce external dependency through automation, standardization, and internal capability building.\n\nEnable Future Growth Beyond WebBuild a flexible digital operations foundation that can expand beyond websites into broader MarTech, AI-enabled content operations, personalization, journey orchestrations, digital engagement, customer data activation, and enterprise digital experience capabilities.\nFoster a culture of collaboration and continuous improvement and encourage knowledge sharing and professional development within the team.\n\nRequired Education, Experience, and Skills:\nAccredited Bachelor’s degree.\n8+ years of experience in web platforms, digital operations, MarTech, digital analytics, or technology strategy.\nExperience leading enterprise or brand website platforms in a regulated industry such as pharmaceutical, healthcare, life sciences, or financial services.\nHands-on experience with Adobe Experience Manager or comparable enterprise content management platforms.\nStrong understanding of front-end web technologies, including HTML, CSS, JavaScript, reusable components, responsive design, accessibility, and website performance.\nExperience with digital analytics, tag management, website data collection, marketing pixels, and measurement governance.\nFamiliarity with Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, Adobe Analytics, Web SDK, or related Adobe Experience Cloud capabilities.\nExperience with consent management, privacy-aware tracking, and governance of digital data collection.\nAbility to lead cross-functional teams and influence stakeholders without direct authority.\nStrong decision-making skills with the ability to balance business urgency, technical feasibility, compliance requirements, and long-term scalability.\nExcellent written and verbal communication skills, with the ability to simplify technical topics for business and executive audiences.\nStrong vendor management skills, including the ability to challenge estimates, review delivery plans, assess quality, and drive accountability.\nDemonstrated ability to operate in ambiguity, structure complex problems, and move initiatives from strategy to execution.\nAbility to lead collaboration without direct authority and navigate in ambiguous environment and agility to adapt changing priorities of the organization.\nAble to identify best practices and contribute to continuous improvement.\nPreferred Education, Experience, and Skills\nAccredited Bachelors degree in information technology, Computer Science, Data, Digital Marketing Technology, Business Technology, or related field. Master’s degree in business, Information Systems, Analytics, Digital Strategy\nPharmaceutical or healthcare experience with HCP, DTC, DSA, and brand website operations.\nExperience working with MLR / PRC review processes and regulated content workflows.\nExperience with Adobe Cloud, Adobe Edge Delivery Services, AEM modernization, or large-scale website migrations.\nExperience with AJO, AEP, RT-CDP, customer journey orchestration, personalization, audience activation, or omnichannel engagement.\nExperience with SEO, AI search optimization, LLM optimization, schema, structured content, and website discoverability.\nExperience implementing or governing enterprise consent management platforms.\nExperience building internal digital operating models and reducing dependency on external partners.\nExperience with Agile delivery, Jira, Workfront, or similar work-management platforms.\nKnowledge of HIPAA, privacy, consent, and compliance considerations related to digital engagement and data capture.\nTravel:\nWillingness/Ability to travel up to 20% domestically. International travel may be required.\nWhy Lundbeck\nLundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site.\nLundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit the U.S. career site.\nLundbeck is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. 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