{"id":4004311,"url":"https://alion.io/job/lyka-senior-lifecycle-marketing-manager","title":"Senior Lifecycle Marketing Manager","company":{"id":375,"name":"Lyka","domain":"lyka.com.au","url":"https://alion.io/company/lyka","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Alexandria, Australia"],"countries":["AU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false}],"status":"live","first_seen_at":"2026-11-10T06:11:15Z","employer_posted_date":"2026-11-10","last_verified_at":"2026-11-14T19:44:38Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"Who are we?\nLyka is an Australian founded pet wellness company that’s shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and statistics have shown us that many suffer from dental disease, cancer, and obesity. Simply put, the status quo is not enough.\nAs humans, we’ve experienced firsthand the positive impact fresh wholefoods can have on our health and wellbeing, and we believe our furry friends deserve the same. We're on a mission to do just that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world’s most sustainable pet wellness company, we’re putting pets and our planet first - one bowl at a time.\nToday, we are proud to share we’ve served over 100 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and expand into new markets.\nCurrently, we have a team of 250+ pet-obsessed people, and we're continuing to grow (yes, looking at you!). These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet’s wellbeing.\nOur Mission\nThe time we share with our pets is being cut short. Despite medical advancements, they’re getting sicker earlier. They’re dying prematurely. The industry has it backwards - prioritising treating symptoms instead of addressing the root cause. That’s where we come in.\nAt Lyka, we take a preventative, holistic and personalised approach to pet care. We look at the full picture, factoring in the diet, lifestyle and environment of each individual animal.\nWe don’t stop at symptoms, instead we dig for the root cause. We create nutrition plans unique to each pet, because it’s not just about living longer, but living well too.\nLyka’s mission is to set the new standard in pet nutrition so dogs and cats thrive into their 20s.\nThe Role\nThe Senior Lifecycle Marketing Manager sits at the intersection of Marketing, Growth and CX. You will lead a team of four, owning the strategy end-to-end for the Lifecycle team.\nWhat you’ll do:\nOwn the strategy, roadmap and performance of Lifecycle Marketing across the full customer journey, from lead conversion to loyalty and referrals\nLead and develop the Lifecycle team of 4, across D2C and Partnerships\nPartner with Growth, CX, Product & Data teams to align lifecycle activity with wider business goals\nOwn our Customer Engagement platform, supporting our Marketing Automation Lead to govern standards, deliverability, best practice and innovation\nBe the domain expert, keeping up to date with industry and technology best practice, defining our future Lifecycle tech roadmap and enhancing capability\nFoster a culture of innovation, testing, measurement and insight-led improvement\nLive and work in accordance with Lyka’s values and principles at the workplace\nRequirements\n7+ years in Lifecycle, CRM or Retention Marketing (ideally in D2C or e-commerce)\nProven people leadership of a multi-discipline team, balancing being a coach and a contributor\nStrong understanding of customer lifecycle journey mapping, customer segmentation and personalisation\nKnowledge of best practice for email and SMS marketing, and a strong understanding of what’s new and emerging in the industry\nHands-on experience with Marketing Automation or Customer Engagement Platform(s) (ideally Customer.io, Braze or similar)\nStrong analytical skills and the ability to use data to identify and prioritise opportunities\nAbility to deliver in a fast-paced environment with a positive, can-do attitude, and to enjoy working in a small, focused team\nStrong cross-functional collaboration and project management skills, with excellent literacy and communication skills, and attention to detail\nStrategic and creative thinking with a clear lens on the customer lifecycle journey\nFinally, you have to love dogs!\nBenefits\nWork in a fast-growing start-up, experiencing what goes behind the scenes to sustain hyper-growth for a start-up with a physical product!\nGrowth and Development - Lyka is growing extremely quickly, which means you will have the opportunity to experience different challenges every day and progressively acquire more responsibilities as our facility and team expands. We provide an annual L&D budget for you to continue your personal development.\nWork for a sustainability focused company - we care about the health of our dogs and our planet. We’re proud to be Australia’s only carbon-negative and plastic-negative pet company and we’re always looking at ways for us improve sustainability practices.\nBe part of a diverse top talent team, coming from widely different backgrounds and geographies.\nUp to 18 weeks of paid parental leave top-up.\nWellbeing assistance and tools to take care of your mental and physical wellbeing so you can do your best work.\nHybrid working - 3 days per week in office. We have pet-friendly offices and industrial kitchens in Sydney and Melbourne. Onsite days are required during your onboarding.\nPupper parent support to care for your furry friends - flexible arrangements for new pets, pet-friendly offices, discounts, and financial allowance for dog training and care to help them live their best life!\nWe are committed to building inclusive and diverse teams\nLyka is an equal opportunity employer devoted to providing a working environment that embraces and values diversity and inclusion. We celebrate diversity, are devoted to creating an inclusive environment for all staff and encourage people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at the time of application.","description_format":"text","description_chars":5901,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Hybrid work","Parental leave"],"hiring_locations":[{"name":"Australia","iso":"AU","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Pet Food, Supplies & Care","Subscription Commerce"],"lifecycle":[{"event":"open","at":"2026-11-10T06:11:15Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":3,"expected_fill_days":26,"reasons":["conf:0","win:early"],"computed_at":"2026-11-14T05:58:10Z"},"pay":null,"html_url":"https://alion.io/job/lyka-senior-lifecycle-marketing-manager","json_url":"https://alion.io/job/lyka-senior-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-11-14T23:29:24Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":31408,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":375},"rest":"https://alion.io/mcp/rest/get_company?id=375"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Flyka-senior-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Flyka-senior-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Flyka-senior-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/lyka-senior-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Flyka-senior-lifecycle-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4004311}},{"tool":"search_jobs","arguments":{"company":"lyka.com.au","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4004311},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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