{"id":1125571,"url":"https://alion.io/job/lyra-health-director-marketing-health-plans-health-systems","title":"Director, Marketing - Health Plans & Health Systems","company":{"id":4756,"name":"Lyra Health","domain":"lyrahealth.com","url":"https://alion.io/company/lyra-health","size_band":"5000+","is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Lever","truth_index":{"grade":"A","score":88,"open_postings":10,"ghost_share":0,"stale_share":0.5,"repost_share":0,"time_to_fill_p50_days":48,"computed_at":"2026-09-24T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":150000,"max":206000,"currency":"USD","period":"year","gross":null,"usd_annual":206000},"salary_estimate":null,"experience_years_min":12,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-21T17:53:05Z","employer_posted_date":"2026-09-21","last_verified_at":"2026-09-24T06:14:04Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"About the Role:\nLyra is seeking an experienced Director of Marketing to scale our Health Plans & Health Systems (HP/HS) vertical. In this leadership role, you will oversee end-to-end marketing across the entire HP/HS ecosystem-driving referring provider engagement, B2B/B2B2C messaging, and member acquisition.\nReporting directly to the SVP, Solutions & Commercialization, you will serve as the marketing leader for this high-growth vertical. You will build and empower a high-performing AI-native marketing organization, oversee cross-channel strategy, align clinical and product offerings with go-to-market execution, and serve as a key partner to business development, account management, and clinical leadership.\nResponsibilities\nSet Marketing Strategy: Define and execute the multi-channel GTM marketing roadmap for Lyra’s Health Plan and Health System lines of business to drive vertical growth and commercial objectives.\n\nDrive Brand Awareness & Positioning: Elevate Lyra’s brand authority among health plan executives, health system leaders, and provider networks with high-impact activations and campaigns. Architect high-impact positioning and product marketing strategies into compelling value propositions that accelerate large-scale health plan and health system deal conversion.\n\nGrow Membership: Oversee member acquisition, digital partner channels, B2B2C engagement, and field marketing across regional and national growth priorities.\n\nDirect & Scale the Marketing Team: Build and scale an AI-enabled marketing function with a high-performance culture centered on data-driven experimentation, empathy, and continuous learning. Collaborate with internal shared service partners and external agencies.\n\nLead Cross-Functional Alignment: Partner with BD, Customer Success, Product, and Clinical to drive market demand and support key accounts.\n\nOwn ROI & Key Metrics: Track and optimize performance KPIs, including provider lead generation, member enrollment, and marketing campaign ROI.\n\nQualifications\n12+ years of progressive marketing experience in healthcare, health-tech, health plans, or health systems.\n\n5+ years of team management experience, with a proven track record of leading managers, scaling teams, and building cross-functional organizations.\n\nHealthcare Domain Expertise: Deep understanding of health plan dynamics, health system referral models, B2B2C healthcare enrollment, and provider engagement strategies.\n\nFull-Funnel Capabilities: Proven expertise spanning brand positioning, product marketing, performance/consumer acquisition, and field/provider marketing.\n\nMaster Storyteller: Exceptional ability to translate connect complex clinical outcomes, technical capabilities, and healthcare mechanics with the unique needs of members and customers.\n\nData-Driven Leader: Highly analytical with deep experience connecting marketing strategy directly to top-line business goals, revenue targets, and customer retention.\n\nPreferred Experience\nPrior experience working in a fast-paced, high-growth healthcare or tech-enabled services environment.\n\nExperience managing regional multi-market activations and national health system launch expansions.\n\nDeep passion for mental health access and transforming the behavioral healthcare ecosystem.","description_format":"text","description_chars":3269,"description_truncated":false,"requirements":{"experience_years_min":12,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Health Care","Mental Health"],"lifecycle":[{"event":"open","at":"2026-09-22T21:24:08Z"}],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":2,"expected_fill_days":48,"reasons":["conf:6","stale_co","velocity","win:early"],"computed_at":"2026-09-24T05:45:00Z"},"pay":{"stated_usd_annual":206000,"is_top_pay":false},"html_url":"https://alion.io/job/lyra-health-director-marketing-health-plans-health-systems","json_url":"https://alion.io/job/lyra-health-director-marketing-health-plans-health-systems.json","meta":{"generated_at":"2026-09-24T08:12:42Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}