{"id":3667055,"url":"https://alion.io/job/mable-manager-digital-content-experience","title":"Manager, Digital Content Experience","company":{"id":3376,"name":"Mable","domain":"mable.com.au","url":"https://alion.io/company/mable","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"A","score":85,"open_postings":5,"ghost_share":0,"stale_share":0.6,"repost_share":0,"time_to_fill_p50_days":55,"computed_at":"2026-11-08T05:47:12Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Sydney, Australia","Melbourne, Australia","Brisbane, Australia"],"countries":["AU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false}],"status":"live","first_seen_at":"2026-11-03T05:57:20Z","employer_posted_date":"2026-11-03","last_verified_at":"2026-11-08T06:08:43Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"The Manager, Digital Content Experience is responsible for delivering Mable's website experience with particular focus on content governance, user journeys and customer acquisition. The role is the key point of contact for all inbound website update requests, accountable for triaging and prioritising work, and either delivering updates directly or allocating them to the Web Squad for developer and CX resources.Working closely with the Performance & Digital Experience team and wider teams, you'll understand customer and stakeholder needs to write and publish website content that brings customers into Mable from education through to acquisition.\nThis role also ensures Mable's website content delivers SEO/GEO best practice, aligns to performance media needs and supports the CRO experimentation strategy. It champions best-practice digital experience, accessibility and legal compliance, and partners cross-functionally with Mable Marketing functions, the Group Marketing & Comms Hub and Legal.\nKey Responsibilties\nOwn the content experience of Mable's marketing website, with a focus on new user journeys from landing to sign-up and existing customer website journeys.\nWrite, produce, and publish web pages in the Contentful CMS, incorporating business, legal, brand, and marketing requirements.\nKey point of contact for inbound Mable website requests, working with stakeholders to finalise clear briefs, then triage, prioritise and allocate work to Digital Experience or the Web Squad (Developers and CX)\nAccountable for on-time, quality delivery of website updates, keeping stakeholders informed of status and timing.\nAccountable for content governance and legal compliance across the Mable website, including content standards, page ownership, review cycles, and accurate information.\nPartner with the Strategic Search Manager to deliver SEO/GEO/AEO content priorities, including structured, factual content for search engines and LLMs.\nBrief the shared service Content Team on Topic Library and Newsroom articles that ladder back up to the Mable website roadmap.\nWork with the wider Performance & Digital Experience team to ensure performance landing pages align with media messaging and audience intent.\nMonitor, analyse and improve website performance and customer feedback using GA4 and other tools.\nIdentify, prioritise and implement improvements to website accessibility.\nPartner closely with the wider Mable Marketing, Group Marketing & Communications Hub, and Legal to align website content with compliance requirements, brand standards, and commercial goals.\nNote: This list is not exhaustive, and you may be assigned other duties as directed by your manager.\nSkills, Knowledge and Experience\n5+ years of experience in digital content, web production or digital experience, ideally owning a website as a key acquisition channel.\nStrong copywriting and UX writing skills, with the ability to make complex information clear, accurate and engaging.\nHands-on CMS publishing experience (Contentful preferred), including building and publishing web and landing pages.\nProven experience running website intake, briefing and prioritisation across multiple stakeholders.\nDemonstrated experience in content governance, including standards, page ownership, audits and legal or compliance review.\nSolid knowledge of SEO and emerging GEO/AEO practices.\nWorking knowledge of web accessibility and inclusive content practices.\nStrong communication, stakeholder management and time management skills, with the ability to prioritise competing business requests.\nPassionate about technology and making a real impact on people's 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