{"id":501397,"url":"https://alion.io/job/macpaw-acquisition-marketing-manager-setapp","title":"Acquisition Marketing Manager (Setapp)","company":{"id":40199,"name":"MacPaw","domain":"macpaw.com","url":"https://alion.io/company/macpaw","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Recruitee","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":42,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kyiv, Ukraine"],"countries":["UA"],"hiring_countries":["UA"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":23000,"max_usd":55000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5512},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Jira","optional":false},{"name":"Looker","optional":false},{"name":"Meta Ads","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-05-28T12:49:17Z","employer_posted_date":"2026-05-28","last_verified_at":"2026-10-03T08:20:30Z","board_verified":false,"closed_at":null,"days_open":154,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":153},"description":"Jira ticket\nWe’re looking for a User Acquisition Lead to spearhead performance marketing for Setapp-MacPaw’s curated platform that provides access to a premium ecosystem of vetted tools for macOS, iOS, and the web.\nSetapp is currently evolving from its subscription model into a comprehensive software marketplace, expanding how users discover and license individual apps. To guide this transformation, we use a marketing-first validation approach: running fast paid traffic experiments and checking unit economics firsthand.\nIn this role, you will take full ownership of our global paid acquisition strategy, optimize media budgets, and lead a dedicated team of performance and creative specialists.\nYour primary focus areas will include:\nDriving rapid validation testing via targeted traffic to uncover new product economics.\n\nGenerating and testing high-converting hypotheses for digital funnels and landing pages.\n\nDesigning global media plans and selecting the optimal paid channel mix.\n\nOptimizing the conversion funnel using high-impact mechanics\n\nIn this role, you will:\nConduct audits and optimize the user acquisition funnel, prioritizing high-impact improvements.\n\nEvaluate existing marketing reporting systems and implement enhancements to ensure real-time, actionable insights on key growth metrics.\n\nGenerate ideas, launch and test hypotheses, analyze results, and define next steps to improve performance.\n\nMonitor and analyze campaign performance using key metrics (CPA, CAC, ROMI, CTR, CR, etc.).\n\nCollaborate with cross-functional teams, including a product manager, copywriter, marketing designers, and analysts, to deliver high-performing ad creatives and landing pages.\n\nProvide regular performance reports, identify trends, and share optimization insights.\n\nScale existing acquisition channels and look for expansion opportunities.\n\nLead, mentor, and structure a high-performing growth marketing team.\n\nSkills you’ll need to bring:\n5+ years of experience in user acquisition/performance marketing, with a strong focus on B2C SaaS or E-commerce Marketplaces in Tier-1 markets.\n\nSuccessful track record of launching and managing Google and Meta Ads campaigns in a metrics-driven environment.\n\nProven track record of effectively managing big marketing budgets.\n\nExperience in managing teams with 3+ people.\n\nProven track record of effectively optimizing performance metrics (CPA, CAC, ROMI, etc.) to meet business objectives.\n\nExperience with conversion rate optimization and funnel analysis.\n\nStrong analytical skills (ability to find cause-and-effect relationships, prioritization) and experience conducting A/B tests.\n\nHands-on experience with advanced marketing analytics tools (e.g., Google Analytics, Looker Studio, Tableau, etc.).\n\nAbility to think creatively and develop innovative strategies to attract new users.\n\nResults-oriented mindset with a high level of autonomy and responsibility.\n\nAbility to stay up to date with industry trends and continuously look for growth opportunities.\n\nKnowledge of key e-commerce mechanics.\n\nAt least an Upper-Intermediate (B2)level of English.\n\nNice-to-have skills:\nExperience in new market expansion (specific GEO or Tier 2).\n\nExperience in AI automating and optimizing routine 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