{"id":501387,"url":"https://alion.io/job/macpaw-brand-marketing-manager-setapp","title":"Brand Marketing Manager (Setapp)","company":{"id":40199,"name":"MacPaw","domain":"macpaw.com","url":"https://alion.io/company/macpaw","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Recruitee","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":42,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kyiv, Ukraine"],"countries":["UA"],"hiring_countries":["UA"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":13500,"max_usd":36000,"period":"year","method":"role_country_seniority_unknown","sample_n":16},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Jira","optional":false},{"name":"Asana","optional":true},{"name":"Looker","optional":true},{"name":"Tableau","optional":true}],"status":"live","first_seen_at":"2026-07-29T15:02:02Z","employer_posted_date":"2026-07-29","last_verified_at":"2026-10-03T08:20:30Z","board_verified":false,"closed_at":null,"days_open":91,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":91},"description":"Jira ticket\nWe are looking for a Brand Marketing Manager who will develop and execute Setapp’s brand strategy, run multi-channel campaigns, and lead a small team.\nTwo audiences matter here. First, our customers - macOS/iOS users looking for great apps. Second, our partners - the developers who bring their apps to Setapp. You'll build the brand for both, including activating developer communities. You'll also help keep branding consistent across the wider MacPaw ecosystem.\nSetappis MacPaw’s software marketplace for Mac and iOS users. It provides access to 360+ quality apps and AI models across dozens of categories. It is also a distribution platform that allows developers to monetize their apps.\nPlease include a portfolio of brand or marketing projects with your CV, describing your role, responsibilities, and impact in each of them. A portfolio is required for your application to move forward to the next stage.\nIn this role, you will:\nOwn Setapp's brand strategy end-to-end - define target audiences, track trends and competitors, and grow brand awareness, perception and reputation\n\nTurn brand goals into multi-channel campaigns (PR, influencers, SMM, events) and manage their performance\n\nBuild bottom-up forecasts and budgets, and own spend against brand goals\n\nSet up reporting that shows campaign impact, and adapt strategy based on it\n\nDeliver ongoing analytics to the teams that need it\n\nLead internal specialists and external agencies/freelancers - prioritise, assign and sign off on their work\n\nRun customer-behavior research to surface insights that sharpen the brand strategy\n\nSkills you’ll need to bring:\nGoal setting and strategic planning: proven ability to translate high-level business and marketing goals into actionable brand strategies with measurable goals\n\nMulti-channel campaign management: experience in designing, launching, and evaluating complex campaigns that use the powers PR, social media, influencers, and events simultaneously. Cross-functional collaboration experience is a must\n\nBudget management. Experience in developing bottom-up forecasts, managing strict budgets, and assessing spend efficiency on a monthly and quarterly basis\n\nData-driven decision making: high proficiency in brand analytics, understanding both behavioral and perceptual metrics. The ability not just to analyze data but to derive insights to guide brand strategies\n\nTeam management: proven experience in managing and motivating teams of diverse professionals, setting clear objectives, conducting performance reviews, and fostering professional growth\n\nPartner relations improvement: experience in building and maintaining professional communities (for example, developers), with a proven track record of community activation management\n\nSolid understanding of evidence-based marketing and brand growth strategies, familiarity with CEP, JTBD, and mental and physical availability approaches\n\nAs a plus:\nStrong negotiation skills for handling contracts with freelancers and agencies, ensuring quality delivery and cost control. Agency experience is a plus\n\nCases of vendor acquisition for the marketplace, with both long and short-term effects\n\nExperience handling creative brand activations (events, short-term campaigns, PR activations) in the English-speaking markets\n\nExperience in managing rebrandings, brand partnerships, or brand ambassadorships with measurable results for the brand\n\nMarket research proficiency: ability to order, interpret, and apply diverse market research (such as customer behavior and brand health measurement) to inform the brand roadmap\n\nHands-on experience with analytical tools (e.g., Looker Studio, Tableau, Google Analytics 4) and project management software (e.g., Asana, Jira) used by your internal teams","description_format":"text","description_chars":3763,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Ukraine","iso":"UA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["VPN & Proxy Services","Consumer & Utility Software"],"lifecycle":[{"event":"open","at":"2026-09-07T10:04:10Z"}],"visa":[],"liveness":{"score":5,"band":"cold","label":"Long shot","p_open":0.4,"p_active":0.447,"p_room":0.28,"age_days":90,"expected_fill_days":42,"reasons":["conf:597","win:tail","crowd:"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/macpaw-brand-marketing-manager-setapp","json_url":"https://alion.io/job/macpaw-brand-marketing-manager-setapp.json","meta":{"generated_at":"2026-10-29T01:37:16Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2410,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":40199},"rest":"https://alion.io/mcp/rest/get_company?id=40199"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmacpaw-brand-marketing-manager-setapp"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmacpaw-brand-marketing-manager-setapp"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmacpaw-brand-marketing-manager-setapp"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/macpaw-brand-marketing-manager-setapp\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmacpaw-brand-marketing-manager-setapp"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":501387}},{"tool":"search_jobs","arguments":{"company":"macpaw.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":501387},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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