Head of PR

MacPaw is a software company that develops and distributes software for macOS and iOS, loved by millions of users worldwide. We craft software that makes everyday tech life easier, cleaner, and more enjoyable.

We believe in high-quality craftsmanship, thoughtful user experience, and building a distinct visual and narrative identity that stands out in the global tech ecosystem.

Our flagship products include CleanMyMac, Setapp, ClearVPN, Moonlock, and more. Now, we’re stepping into an important new stage: launching a product ecosystem with a new AI Mac Assistant - Eney.

We are building an ambitious, AI-first ecosystem that will expand what people can do and help them achieve more. And we are looking for a visionary Head of PR who lives and breathes storytelling. Someone who can blend data with creativity and lead a talented PR team to shape how the world sees MacPaw and our products.

If you are passionate about tech, know how to navigate the global media landscape, and are excited about the future of AI-driven communications - we should talk!

In this role, you will:

• Shape the narrative - develop and execute a comprehensive global PR strategy for MacPaw and our products, aligning it with the company`s long-term vision and business goals.

• Be the guardian of our reputation - oversee our public image across key global markets, crafting clear messaging and proactively managing reputational risks.

• Build meaningful connections - cultivate strategic relationships with tier-1 tech media, global journalists, and industry partners to expand MacPaw’s footprint.

• Lead with data - define a unified reporting architecture and KPIs for PR. You’ll use data-driven insights to measure success, optimize campaigns, and prove impact.

• Own the stage - identify, organize, and leverage key industry events globally to boost MacPaw’s recognition and build strong industry ties.

• Innovate with AI - drive the integration of AI tools within our PR workflows, establishing high-level frameworks to make our communications faster, smarter, and more efficient.

• Manage resources - oversee PR budget planning and allocation to ensure maximum impact and operational excellence.

• Empower the team - mentor, coach, and grow a team of passionate PR professionals. You’ll set clear goals, foster accountability, and support their career journeys.

Requirements

Skills you`l need to bring:

• A degree in Marketing, PR, Journalism, or International Relations is preferred.

• At least 5 years of experience in corporate brand marketing or PR, with a strong background in the global tech industry.

• Proven experience in building successful global PR campaigns and a deep understanding of media relations.

• A solid understanding of consumer behavior and the ability to turn data into actionable strategies.

• Exceptional collaboration and communication skills, with a natural ability to work cross-functionally and inspire people.

• Proven experience managing a high-performing PR team.

As a plus:

• Hands-on experience using LLMs and AI agents to supercharge your daily workflows.

• Understanding of Generative Engine Optimization (GEO) and how AI search is changing the future of PR.