{"id":400615,"url":"https://alion.io/job/madhive-sr-director-product-marketing","title":"Sr. Director, Product Marketing","company":{"id":4938,"name":"Madhive","domain":"madhive.com","url":"https://alion.io/company/madhive","size_band":"51-200","is_staffing_agency":false,"is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":142200,"max":185000,"currency":"USD","period":"year","gross":null,"usd_annual":185000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-08-04T19:29:57Z","employer_posted_date":"2026-08-04","last_verified_at":"2026-09-25T04:05:32Z","board_verified":true,"closed_at":null,"days_open":51,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":51},"description":"Madhive is the leading independent and fully customizable operating system built to help local media professionals build profitable, differentiated, and efficient businesses. Madhive empowers sales teams to extend their reach into streaming and connects local advertisers with the communities they serve. Madhive’s platform provides the unique ability to reach local audiences at national scale, with premium supply partnerships and end-to-end tools for planning, targeting, and measuring full-funnel campaign outcomes. Powering campaigns for over 30,000 small and medium businesses per day, Madhive is driving the evolution of local media.\nThe Senior Director of Product Marketing will lead the product marketing strategy for Madhive’s advertising technology platform and solutions. This role sits at the intersection of Product, Engineering, Sales, Client Success, and Marketing and is responsible for translating complex technical capabilities into clear market positioning, differentiated product narratives, and scalable go-to-market strategies.\nThis leader will own product marketing across the portfolio, including positioning, messaging, market intelligence, product launches, sales enablement, and product adoption. They will serve as a strategic advisor to senior leadership and help shape product priorities by bringing a strong understanding of the market, customers, competitors, and evolving adtech ecosystem.\nThe Senior Director will build and lead the product marketing function, establish the frameworks and operating rhythms required to support a growing product portfolio, and ensure Madhive’s commercial teams can confidently articulate the value of our technology.\nThis is a hybrid role, working 3 days a week at Madhive HQ in New York City\nWhat You’ll Do:\nProduct Marketing Strategy and Leadership\nDefine and lead the product marketing strategy across Madhive’s programmatic advertising platform, products, and solutions.\n\nEstablish the product marketing vision, priorities, operating model, and success measures in alignment with company and commercial goals.\n\nAdvise senior leadership on product positioning, market opportunities, customer needs, competitive threats, and go-to-market priorities.\n\nBuild scalable product marketing processes and frameworks that support multiple products, audiences, and stages of the product lifecycle.\n\nLead, mentor, and develop a high-performing team of product marketing professionals.\n\nTechnical Positioning and Messaging\nDevelop differentiated positioning, messaging, and value propositions for complex adtech products and technical capabilities.\n\nTranslate product architecture, data capabilities, integrations, automation, measurement, and workflow functionality into clear customer and market value.\n\nPartner closely with Product and Engineering to develop a deep understanding of product capabilities, technical dependencies, use cases, and roadmap priorities.\n\nCreate messaging frameworks that can be consistently applied across sales materials, product launches, customer communications, campaigns, and executive presentations.\n\nEnsure product narratives are technically accurate, commercially compelling, and tailored to different audiences, including brands, agencies, broadcasters, publishers, and internal teams.\n\nGo-to-Market and Product Launches\nOwn the end-to-end go-to-market strategy for new products, features, integrations, and major platform enhancements.\n\nDetermine target audiences, use cases, competitive differentiation, launch strategy, enablement needs, adoption goals, and success metrics.\n\nLead cross-functional launch planning across Product, Engineering, Sales, Client Success, Marketing, and Revenue Operations.\n\nEstablish launch readiness standards and ensure teams are prepared to position, sell, support, and measure new capabilities.\n\nEvaluate launch and adoption results and use insights to refine messaging, enablement, and future go-to-market plans.\n\nMarket and competitive Intelligence\nDevelop a comprehensive understanding of the adtech landscape, including programmatic buying, demand-side platforms, data and identity, measurement, supply paths, optimization, and emerging technologies.\n\nLead ongoing market, customer, and competitive research to identify trends, whitespace opportunities, and risks.\n\nCreate competitive intelligence, battlecards, market assessments, and executive-level recommendations.\n\nLead voice of customer and bring these customer and market insights into product planning and prioritization discussions.\n\nPartner with customer-facing teams to identify recurring needs, objections, adoption barriers, and opportunities for product differentiation.\n\nSales Enablement and Commercial Impact\nDevelop the product narratives, tools, and training required for Sales and Client Success teams to communicate Madhive’s value effectively.\n\nCreate high-impact enablement materials, including pitch decks, solution briefs, product demonstrations, technical overviews, competitive guides, case studies, and objection-handling resources.\n\nLead product and solution training for commercial teams and ensure enablement remains current as the platform evolves.\n\nPartner with Sales leadership on strategic opportunities, executive-level presentations, requests for proposals, and complex customer conversations.\n\nMeasure the effectiveness of product marketing programs through adoption, pipeline influence, win rates, sales readiness, product usage, and customer feedback.\n\nWho You Are:\n10+ years of experience in product marketing, product strategy, solutions marketing, or a related field, including significant experience in adtech, martech, digital media, or enterprise software.\n\nDeep technical understanding of programmatic advertising, advertising platforms, data-driven media buying, measurement, and the broader adtech ecosystem.\n\nDemonstrated experience leading product marketing for a complex platform or portfolio of technical products.\n\nProven ability to translate highly technical concepts into clear, differentiated, and commercially compelling narratives.\n\nExperience owning large-scale go-to-market strategies and cross-functional product launches.\n\nStrong understanding of product development processes and experience partnering closely with Product and Engineering leaders.\n\nExperience influencing product strategy through market, competitive, customer, and commercial insights.\n\nStrong executive presence and the ability to advise, influence, and communicate with senior leaders.\n\nExperience building, leading, and developing product marketing teams.\n\nExcellent written, verbal, presentation, and storytelling skills.\n\nStrong analytical skills and experience using data to evaluate market opportunities, product adoption, and go-to-market performance.\n\nAbility to operate effectively in a fast-paced, evolving environment with a high degree of ownership and accountability.\n\nThe approximate compensation range for this position is $142,200-$185,000 The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team.\nWe are Madhive\nMadhive is a dynamic, diverse, innovative, and friendly place to work. We embrace our differences and believe they fuel our creativity. We come from varied backgrounds and think that’s important. Whether it’s taking ideas from previous lives and applying them in different ways or creating something completely new, we are all trail-blazing team players who think big and want to make an impact.\nWe are committed to cultivating a culture of inclusion and collaboration. We welcome diversity in education, culture, opinions, race, ethnicity, gender identity, veteran status, religion, disability, sexual orientation, and beliefs.\nPlease be advised that we will NOT be using third-party recruiting agencies for this search.","description_format":"text","description_chars":7942,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Data Entry & Processing"],"lifecycle":[{"event":"open","at":"2026-09-06T00:36:48Z"}],"liveness":{"score":35,"band":"fade","label":"Fading","p_open":1,"p_active":0.634,"p_room":0.55,"age_days":50,"expected_fill_days":38,"reasons":["conf:3","win:tail"],"computed_at":"2026-09-24T05:45:00Z"},"pay":{"stated_usd_annual":185000,"is_top_pay":false},"html_url":"https://alion.io/job/madhive-sr-director-product-marketing","json_url":"https://alion.io/job/madhive-sr-director-product-marketing.json","meta":{"generated_at":"2026-09-25T04:10:05Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":4506,"day_limit":5000,"remaining_today":494,"minute_limit":60,"resets_at":"2026-09-26T00:00:00Z"}}}