{"id":2218196,"url":"https://alion.io/job/madiff-senior-crm-personalisation-analyst","title":"Senior CRM & Personalisation Analyst","company":{"id":4374669,"name":"Madiff","domain":"madiff.eu","url":"https://alion.io/company/madiff-2","size_band":"51-200","is_staffing_agency":false,"employer_type":"staffing","is_intermediary":false,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":null},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Warsaw, Poland"],"countries":["PL"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":39000,"max_usd":72000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":80},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"MS SQL","optional":false},{"name":"SAS","optional":false}],"status":"live","first_seen_at":"2026-10-10T09:57:59Z","employer_posted_date":"2026-10-10","last_verified_at":"2026-11-10T07:34:37Z","board_verified":true,"closed_at":null,"days_open":30,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":30},"description":"We are looking for a CRM Campaign Analyst to join a customer engagement and personalisation team focused on increasing customer activity through data-driven communication and marketing initiatives. The role combines campaign configuration, customer segmentation, personalisation, and journey design, with direct responsibility for building and optimising campaigns within CRM platforms.\nThis is a hands-on position requiring practical experience with campaign execution rather than purely business-side campaign management. The successful candidate will work closely with business and technology teams to improve customer engagement, communication effectiveness, and personalisation across digital channels.\nResponsibilities\nIncrease customer engagement through advanced personalisation initiatives\nDesign customer communication processes based on customer data and behaviour\nConfigure campaigns within SAS CI Studio or Pega CDH\nBuild and optimise customer journeys and communication workflows\nPrepare requirements and specifications for CRM platform enhancements\nAnalyse proposed solutions and participate in testing activities\nSupport real time personalisation initiatives\nCooperate with business and technology stakeholders to improve campaign effectiveness\nRequirements\nMinimum 5 years of experience implementing CRM campaigns\nAdvanced knowledge ofSAS CI Studio orPega CDH\nPractical experience configuring campaigns within CRM platforms\nStrong knowledge ofMS SQL and relational databases\nExperience with customer segmentation, targeting and personalisation\nExperience implementing customer communication processes\nStrong analytical skills\nEnglish minimum B2\nNice to have\nBanking experience\nSAS 4GL knowledge\nExperience with customer engagement programmes in financial services\nReal time personalisation experience\nBenefits\nSolid, competitive salary\nWork in a multinational environment on international projects\nComprehensive healthcare\nLong-term B2B contract with a stable project pipeline","description_format":"text","description_chars":1993,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate 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