{"id":1156363,"url":"https://alion.io/job/magic-spoon-senior-manager-of-comms-and-culture","title":"Senior Manager of Comms and Culture","company":{"id":174537,"name":"Magic Spoon","domain":"magicspoon.com","url":"https://alion.io/company/magic-spoon","size_band":null,"is_staffing_agency":false,"is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Communications","role_family":"Communications","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":99000,"max_usd":192000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":271},"experience_years_min":null,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Slack","optional":false}],"status":"live","first_seen_at":"2026-09-23T21:45:58Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-25T00:39:08Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Magic Spoon reimagines your childhood breakfasts favorites with more protein, less sugar, and more fun. Since launching in 2019, we've brought our unbelievably tasty cereal to over one million customers online and over 20,000 stores nationwide. With our recently launched Protein Oatmeal and Protein Granola we're continuing to find new ways to make mornings magical - all made possible by our incredible team.\nThe Role\nMagic Spoon is visually loud by design. We’re looking for someone to help make us culturally louder, buzzier, and harder to ignore. We’re hiring a Senior Manager, Comms & Culture to own how Magic Spoon shows up in culture. That means social, influencers, affiliates, PR, earned media.\nThe goal isn’t just reach, impressions, or transactions. It’s to build a brand people want to talk about, share, follow, and be associated with. You’ll think about influencers and affiliates as more than a conversion channel, PR as more than getting placements, and social as more than a content calendar. Together, these should be powerful levers for building cultural relevance, conversation, and brand heat.\nYou’ll build and lead a team and be the person in the room making sure everything we put into the world feels unmistakably Magic Spoon and impossible to scroll past.\nThis is a player-coach role. You’ll set the direction, but you’ll also get your hands dirty. If you’d rather manage a strategy deck than jump into a Slack thread about whether a meme is already dead, this probably isn’t the role.\nYou’ll report into our CMO and lead a team of direct report(s), including our current Social Media Manager, as well as future hires as the team grows.\nThis is a full time role with a preference for in person/hybrid work based in Tribeca, New York City (Tue/Wed/Thu in office). We are also open to remote candidates across the US.\nWhat You’ll Own\nCultural relevance. You know what’s happening online and in culture before it makes its way into a marketing trends deck. You’ll bring trends, talent, formats, conversations, and cultural moments into the building and turn them into things Magic Spoon can actually do, quickly.\nBrand buzz. Social, PR, earned media, influencers, affiliates, partnerships, and creative all work together toward one goal: getting more people talking about Magic Spoon because they genuinely want to.\nPR and earned media. Lead Magic Spoon’s PR strategy and agency partner. You’ll find stories worth telling, create moments that earn attention, and make sure launches and brand initiatives break outside of our owned channels. You’ll also know when the best PR idea isn’t a press release, but something weird, surprising, or culturally relevant enough that people can’t help but talk about it.\nInfluencer and affiliate ecosystem. Build a network of creators, tastemakers, partners, and affiliates who can drive the business while also making the brand more relevant. You’ll think beyond one-off sponsored posts and promo codes to create longer-term relationships, unexpected collaborations, cultural credibility, and a community of people who genuinely want to be part of Magic Spoon.\nSocial that people actually want to follow. In partnership with the the social media manager, build an owned social presence that feels more like entertainment than advertising. You’ll push the team to experiment, react quickly, create recurring formats, and find unexpected ways for Magic Spoon to participate in culture.\nCross-functional partnership. Work closely with Brand, Growth, and Design so the culture engine supports the bigger marketing and commercial calendar while still having the freedom to move quickly when opportunities emerge.\nSpeed and instinct. You’re comfortable making a fast call on something scrappy and low-cost, seeing what happens, and moving on. Not everything needs a brief, a deck, or six rounds of approval.\nRequirements\n6+ years in, social, communications, influencer, PR, or brand marketing, with meaningful experience managing people, not just projects.\nA track record of making a brand feel culturally alive. You can point to work you led that actually broke through, generated conversation, or changed how people thought about a brand.\nSharp creative judgment and the taste to know the difference between being part of culture and trying too hard to be part of culture.\nExperience leading PR and earned media, either directly or through agency partners. You know how to turn brand and business moments into stories people actually care about and have strong instincts for what can earn attention.\nExperience building influencer and creator programs that go beyond transactional paid partnerships. You understand how creators, affiliates, tastemakers, PR, and owned social can work together to build both brand heat and business results.\nComfort operating with speed and imperfect information. You’d rather try ten smart, scrappy things and let a few really pop than spend months perfecting one big bet.\nA genuine point of view on internet culture, social platforms, creators, media, and what makes people actually want to share something.\nStrong collaborator instincts. This role only works if you’re deeply plugged into Brand, Growth, Design, and the broader business rather than operating in a silo.\nNice to Have\nExperience in food, beverage, or CPG, especially at a challenger or DTC-native brand.\nBased in or willing to travel to NYC. It’s not required, but our team culture leans toward in-person energy and we’d love to have you nearby.\nA personal social presence or point of view that shows you actually live in the culture you’re being hired to tap into.\nBenefits\nCompetitive salary & equity\nBonus eligibility\n100% covered Health, Vision, Dental insurance (50% covered for dependents)\n401(k) with company match\nGenerous parental leave\nFlexible vacation\nPaid company holidays \nPaid sick leave \nCatered lunch in office\nDog friendly office \nUnlimited cereal \nWhat we value:\nHold on to the Dream Adult life shouldn’t be boring, prioritize your work/life balance, we can build a world-class company and have fun doing it\nDon’t miss the bowl for the loops We’re all working towards the same big goals, prioritize collaboration over ego, politics, or possessiveness\nBe a Fruit Loop in a world of Cheerios Bring your whole, unique self to work, celebrate and care for everyone\nPour your own milk…and don’t be afraid to spill a little We trust you, use your best judgment to make decisions. Mistakes are inevitable, let’s learn from them!\nNo Added Sugar We skip the sugarcoating - truth fuels growth, feedback builds muscles, and honest conversation is part of a balanced breakfast.\nMagic Spoon is committed to building a company that not only represents, but includes, individuals across different backgrounds and perspectives. However, all candidates must be in possession of identification proving authorization to work in the United States, as we are not able to offer sponsorship of Work Visas. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.\nMagic Spoon intends to offer competitive base pay within the stated range, dependent on job-related, non-discriminatory factors such as experience, skills, and qualifications. To further compensate and recognize our employees for their work, our total compensation package includes equity and a robust benefits package.","description_format":"text","description_chars":7485,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Dental insurance","Equity","Hybrid work","Parental leave","Pet friendly"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Food & Beverages","Books","Bakery & Pastry"],"lifecycle":[{"event":"open","at":"2026-09-23T21:45:58Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":24,"reasons":["conf:3","win:early"],"computed_at":"2026-09-24T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/magic-spoon-senior-manager-of-comms-and-culture","json_url":"https://alion.io/job/magic-spoon-senior-manager-of-comms-and-culture.json","meta":{"generated_at":"2026-09-25T01:39:12Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":1687,"day_limit":5000,"remaining_today":3313,"minute_limit":60,"resets_at":"2026-09-26T00:00:00Z"}}}