Marketing Lead
About Maincode
Maincode makes Matilda, an Australian-made AI stack we run end to end, from tin to token. We operate our own infrastructure here in Australia, train and maintain our own frontier models, and run multiple surfaces on top of them, including chat, coding, and APIs. Everything we ship is built on capability we control ourselves.
We are hiring a true believer and a relentless operator to tell Matilda's story. We need a compelling storyteller with a fierce, authentic commitment to seeing Australian-made AI take on the world. You must be a creative pragmatist, someone who crafts highly resonant narratives but executes with the technical precision, speed, and discipline of an engineer.
The Role
We value high agency, bold execution, and building from the ground up. We do not farm our voice out to agencies; true conviction requires being inside the firewall, working directly alongside the team that builds the product.
To succeed here, you need to dive deeply into our technical footprint, review what we have built, and figure out how to scale our narrative globally. Everything you need to win is built in-house, and we expect you to leverage every channel and tool at your disposal to drive outcomes.
Focus Areas & Capabilities
Technical Execution: You understand the technology deeply and operate as a self-sufficient builder. You use every available platform to ship fast and drive measurable results without relying on outside help.
Authentic Storytelling: Throw out the standard B2B rulebook. Translate complex technical milestones into clear, high-impact narratives that command attention.
In-House Evangelism: Take complete ownership of the brand. Champion the mission with the grassroots authenticity and conviction that only comes from being deeply embedded in the core team.
Details
Location: Melbourne, VIC
Type: Full-time, permanent
Remuneration: Competitive salary (commensurate with experience) + super + equity