{"id":995538,"url":"https://alion.io/job/maino-ai-assistant-manager-performance-marketing","title":"Assistant Manager - Performance Marketing","company":{"id":722655,"name":"Maino.ai","domain":"maino.ai","url":"https://alion.io/company/maino-ai","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":8500,"max_usd":21000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":22},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false},{"name":"Meta Ads","optional":false},{"name":"YouTube","optional":false},{"name":"A/B Testing","optional":true},{"name":"AppsFlyer SDK","optional":true},{"name":"Firebase","optional":true},{"name":"GA4","optional":true},{"name":"Looker","optional":true},{"name":"Microsoft Excel","optional":true},{"name":"SQL","optional":true}],"status":"live","first_seen_at":"2026-09-17T07:12:53Z","employer_posted_date":null,"last_verified_at":"2026-09-17T07:12:53Z","board_verified":false,"closed_at":null,"days_open":57,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":57},"description":"As an Assistant Manager - Performance Marketing, you will be responsible for planning, executing, optimizing, and scaling paid marketing campaigns across multiple digital channels. You will work closely with internal teams to deliver high-performing campaigns while continuously analyzing performance data and identifying opportunities for optimization. The ideal candidate should possess strong analytical skills, hands-on experience with digital advertising platforms, and a growth mindset to thrive in a fast-paced environment.\nResponsibilities:\nPlan, execute, and optimize paid marketing campaigns across platforms, including Google Ads, Meta (Facebook and Instagram), Amazon Ads, YouTube, and other digital channels.\nMonitor campaign performance and optimize key performance metrics such as CAC, LTV, ROAS, CTR, CPI, conversion rate, and retention.\nStay updated with the latest advertising platform features and leverage new products to maximize campaign performance.\nAnalyze campaign data, identify trends, and provide actionable recommendations for continuous improvement.\nPrepare regular performance reports and present campaign insights to internal stakeholders.\nCollaborate with creative teams to conceptualize high-performing ad creatives based on consumer behavior and business insights.\nAnalyze user behavior and perform root-cause analysis to identify performance fluctuations and optimization opportunities.\nDesign and evaluate experiments across marketing channels, including programmatic, YouTube, and other high-impact acquisition channels.\nConduct A/B and multivariate testing to improve campaign efficiency and marketing ROI.\nWork closely with cross-functional teams, including Analytics, Product, Creative, and Engineering, to drive business growth.\nRequirements:\n3+ years of hands-on experience in performance marketing.\nStrong expertise in Google Ads, Meta Ads (Facebook and Instagram), Amazon Ads, YouTube Ads, and other paid media platforms.\nStrong understanding of digital marketing metrics, including CAC, LTV, ROAS, CTR, CPI, CPA, retention, and conversion rate.\nExcellent analytical and problem-solving skills with a data-driven approach.\nAbility to interpret marketing data and derive actionable business insights.\nExperience designing and optimizing paid marketing campaigns across multiple channels.\nStrong communication and stakeholder management skills.\nAbility to manage multiple campaigns simultaneously in a fast-paced environment.\nPreferred Skills:\nAdvanced proficiency in Microsoft Excel (Pivot Tables, Lookup Functions, Data Analysis).\nFamiliarity with Google Analytics (GA4), AppsFlyer, Firebase, Looker Studio, or similar analytics platforms.\nUnderstanding of attribution models and marketing measurement.\nExperience with experimentation frameworks, A/B testing, and multivariate testing.\nBasic knowledge of SQL or marketing analytics tools is an added advantage.\nCreative mindset with an understanding of ad copy, content, and creative 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