{"id":2417663,"url":"https://alion.io/job/maker-lab-social-media-lead","title":"Social Media Lead","company":{"id":3134,"name":"Maker Lab","domain":"wearemakerlab.com","url":"https://alion.io/company/maker-lab","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Singapore"],"countries":["SG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":44000,"max_usd":119000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1214},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GCP","optional":false}],"status":"live","first_seen_at":"2026-10-13T03:56:39Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-10-27T08:40:12Z","board_verified":true,"closed_at":null,"days_open":14,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":14},"description":"Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies - from measurement & analytics to content production.\nRole Summary:\nMaker Lab seeks a B2B Social Media Lead to drive brand advocacy and community for a major tech client in APAC. The role requires strategic planning, regional campaign execution, AI tool adoption, and cross-functional leadership to deliver impactful social engagement.\nRole:\nProgram Management & Regional Strategy: Plan, refine, and execute regional/market specific social strategy and campaigns for APAC which includes supporting flagship global and regional events, micro-campaigns, employee advocacy, and influencer programs.\nAI & Emerging Tech Adoption: Pilot and incorporate emerging AI platforms, and interactive social tools to streamline workflows, optimise content production, and stay ahead of platform trends.\nOperational Excellence & Reporting: Drive team reporting efforts, including quarterly reports, biannual reports, and year-in-review newsletters; monitor OKR pacing; and establish easy-to-follow structures and templates to eliminate bottlenecks and optimise team operations.\nPaid Social Management: Oversee paid social amplification strategies, operations, and reporting, managing media agency workflows via regular Work-In-Progress catchups.\nStakeholder Alignment & Advisory: Work closely with regional stakeholders across APAC as trusted counsel, elevating team visibility across cross-functional groups, including Brand, AI, Developer, PR, and Studio, and taking charge of high-stakes projects when needed.\nContent & Developer Engagement: Lead content development, curation, editorial calendars, and developer engagement social activities across channels.\nMarket Nuance & Brand Sanctity: Exercise due diligence to ensure activities are fit-for-market, capture local nuances, and preserve the sanctity of the client’s brand across copy and creatives.\nTeam Leadership & Mentorship: Manage and mentor a remote team, creating a supportive environment with structured onboarding, daily standups, and peer pairing, while empowering team members to own regional initiatives.\nCrisis & Reputation Management: Monitor trends, social listening insights, and platform updates, while managing brand safety and partnering with PR on crisis management when needed.\nYou:\nEducation: BA/BS degree or equivalent experience.\nIndustry Experience: 12+ years of experience in tech, marketing, or a related industry with a proven track record in social media strategy and management.\nPlatform & AI Knowledge: Strong understanding of social platforms, emerging AI tools, and audience behaviour.\nStrategic & Creative Thinking: A strategic and creative thinker who can navigate the ever-evolving social landscape and leverage AI and emerging tech for marketing.\nStrategy Execution: Proven ability to develop and execute social strategies that drive engagement and growth.\nData-Driven Mindset: Comfortable analysing metrics and turning insights into actions to close OKR gaps.\nStakeholder Management: Able to positively influence diverse stakeholders and galvanise them on the social agenda and mission of the brand.\nRegional Collaboration: Ability to work with local and geographically dispersed stakeholders to deliver clear instructions and directions.\nProject Management: Solid project management experience, with an ability to bring both order and attention to detail.\nTool Expertise: Experience with social media publishing tools like Sprinklr and familiar with platform setup for Google Cloud use cases.\nB2B Background: Background in the B2B or technology space is preferred.\nTool Proficiency: Proficiency with social media management tools such as Buffer, Hootsuite, and Sprout Social, alongside analytics platforms including Google Analytics and Meta Business Suite.\nCommunication Skills: Exceptional verbal and written English communication and presentation skills.\nPlease note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.","description_format":"text","description_chars":4872,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Creative Agencies","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-10-13T03:56:39Z"}],"visa":[],"liveness":{"score":99,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.993,"p_room":1,"age_days":14,"expected_fill_days":53,"reasons":["conf:1","wave","velocity","win:early"],"computed_at":"2026-10-27T05:46:45Z"},"pay":null,"html_url":"https://alion.io/job/maker-lab-social-media-lead","json_url":"https://alion.io/job/maker-lab-social-media-lead.json","meta":{"generated_at":"2026-10-27T10:14:23Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":11755,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3134},"rest":"https://alion.io/mcp/rest/get_company?id=3134"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmaker-lab-social-media-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmaker-lab-social-media-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmaker-lab-social-media-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/maker-lab-social-media-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmaker-lab-social-media-lead"}]}