{"id":1729019,"url":"https://alion.io/job/malbon-golf-performance-marketing-manager","title":"Performance Marketing Manager","company":{"id":679013,"name":"Malbon Golf","domain":"malbon.com","url":"https://alion.io/company/malbon","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-19T05:45:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Santa Monica, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":87000,"max_usd":176000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2699},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Looker","optional":false},{"name":"Meta Ads","optional":false},{"name":"Reddit","optional":false},{"name":"Shopify","optional":false},{"name":"Tableau","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-01T23:50:13Z","employer_posted_date":"2026-10-06","last_verified_at":"2026-10-19T23:24:59Z","board_verified":true,"closed_at":null,"days_open":18,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":18},"description":"Malbon is hiring a Performance Marketing Manager to join our Digital team! This role will be based out of our HQ in Santa Monica, CA and report directly to our Director of Growth. Ideal candidates have hands-on paid media experience, with meaningful time in-house at a DTC or ecommerce company within the apparel, fashion, or lifestyle space.\nLocation:Malbon HQ is based in Santa Monica, CA. We are currently operating from a hybrid work schedule of 3 days a week in-office.This role is not eligible for remote or relocation. \nWhat You’ll Do\nPaid Media Execution & Optimization\nBuild, launch, and optimize paid campaigns day to day across Meta, Google (Search, Shopping, Performance Max, YouTube), and TikTok\nOwn account architecture, campaign structure, audience strategy, and placement mix for all acquisition and retargeting programs\nManage daily budget pacing and reallocate spend in-flight against efficiency and volume targets\nSet and manage bid strategies, including Smart Bidding and Performance Max, and maintain product feed health for Shopping and catalog campaigns\nServe as point of contact for platform reps; secure beta access and stay ahead of platform and privacy changes\nCreative Strategy & Testing\nOwn the paid creative testing roadmap (concept, format, hook, and offer, and maintain) a consistent cadence\nWrite creative briefs for in-house creative team, grounded in performance data and platform-native best practice\nClose the loop between results and production: identify winning creative patterns and translate them into the next round of briefs\nPartner with Ecomm on landing page, offer, and promotional testing to improve on-site conversion from paid traffic\nMeasurement, Reporting & Budget Management\nOwn the channel reporting cadence to leadership, weekly performance, monthly business review, and post-campaign readouts\nBuild and maintain dashboards tracking spend, ROAS, CAC, blended MER, and contribution across channels\nDesign and run incrementality tests; triangulate between platform-reported results, GA4, and attribution tooling rather than accepting any single source\nPartner with Finance on monthly and quarterly budget forecasting, scenario planning, and allocation\nCross-Functional Partnership & Channel Expansion\nPartner with Ecommerce, Retention, Brand, and Merchandising on launch calendars, product drops, and promotional strategy\nTest emerging channels (Pinterest, Reddit, Snapchat, CTV, and affiliate) and recommend where to scale\nEvaluate vendors and tooling; monitor competitive and category activity in golf and lifestyle apparel\nWhat You’ll Bring\n5+ years of hands-on paid media experience, with time in-house at a DTC/ecommerce brand with demonstrated ownership of a paid media budget at comparable scale\nBachelor's degree or equivalent practical experience\nDirect, hands-on-keyboard experience in Meta Ads Manager and Google Ads: this role executes in the platforms, it does not solely direct an agency\nCurrent fluency in Meta Ads Manager and Google Ads at scale, including Performance Max and Smart Bidding\nWorking knowledge of GA4, Shopify, and an attribution platform (Triple Whale, Northbeam, or Rockerbox); comfort in a BI tool such as Omni, Looker, or Tableau\nCreative judgment with the ability to brief, critique, and iterate on ad creative\nAnalytical fluency: test design, statistical significance, cohort analysis, and incrementality\nComfortable with imperfect attribution data; checks multiple sources and gives honest confidence levels instead of insisting on one number\nDemonstrated working habit with AI tools for analysis, creative iteration, and workflow efficiency\nClear written communication to non-marketing stakeholders; able to explain what happened and what they recommend without jargon\nSelf-directed and comfortable operating in a lean team with limited agency support\nCompensation and Benefits\nThis is a full-time position with an expected salary range of 90,000-115,000. Compensation decisions are determined using a variety of job-related factors such as skill set, geographic location, market demands, experience, and education or certifications. If we extend an offer for employment, we will consider all individual qualifications.\nPerks & Benefits\nBenefits: Competitive plans for Medical, Dental, Vision \n401(k) + matching\nGenerous PTO policy + observed holiday calendar \nMonthly mobile/internet stipend\nEmployee discount for eligible Malbon products\nDiversity & Inclusion\nAt Malbon, we celebrate individuality. Our team is built on inclusivity, creativity, and community. We’re committed to fostering a diverse workplace where every employee feels welcomed, respected, and empowered to grow.","description_format":"text","description_chars":4671,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Hybrid work"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":true,"industries":["Brewing & Beer","Apparel & Fashion Brands","Sporting Goods","Cardiovascular Devices"],"lifecycle":[{"event":"open","at":"2026-10-02T23:11:31Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"Filed H-1B visas in the last two years","filings_12m":0,"filings_prev_12m":2,"green_card_filings_12m":0,"median_offered_wage_usd":null,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":73,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.816,"p_room":0.9,"age_days":17,"expected_fill_days":35,"reasons":["conf:2","win:mid"],"computed_at":"2026-10-19T05:45:15Z"},"pay":null,"html_url":"https://alion.io/job/malbon-golf-performance-marketing-manager","json_url":"https://alion.io/job/malbon-golf-performance-marketing-manager.json","meta":{"generated_at":"2026-10-20T00:39:17Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":881,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":679013},"rest":"https://alion.io/mcp/rest/get_company?id=679013"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmalbon-golf-performance-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmalbon-golf-performance-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmalbon-golf-performance-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/malbon-golf-performance-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmalbon-golf-performance-marketing-manager"}]}