{"id":715664,"url":"https://alion.io/job/manara-performance-marketing-manager-ai-native","title":"Performance Marketing Manager (AI-native)","company":{"id":691594,"name":"Manara","domain":"manara.tech","url":"https://alion.io/company/manara","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Breezy","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["EG"],"hiring_countries_total":1,"salary":{"min":20000,"max":null,"currency":"USD","period":"month","gross":null,"usd_annual":240000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"AWS","optional":false},{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"Mailchimp","optional":false},{"name":"Meta Ads","optional":false},{"name":"Salesforce","optional":false},{"name":"WhatsApp","optional":false},{"name":"X (Twitter)","optional":false},{"name":"YouTube","optional":false},{"name":"n8n","optional":true},{"name":"Zapier","optional":true}],"status":"live","first_seen_at":"2026-02-26T09:49:35Z","employer_posted_date":"2026-02-26","last_verified_at":"2026-10-29T15:04:56Z","board_verified":true,"closed_at":null,"days_open":245,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":244},"description":"About the Role\nWe are a US-based upskilling and training company serving MENA, partnering with global tech leaders like AWS, Google, and Salesforce to deliver large-scale learning programs to software engineers, teachers, and tech professionals across Egypt, KSA, UAE, and the broader MENA region.\nWe’re looking for a Performance Marketing Manager who lives at the intersection of paid media and AI-powered execution. You won’t just manage ad campaigns , you’ll build an AI-augmented acquisition and activation engine that scales across 6 ad platforms, 3 programs, and multiple MENA markets simultaneously.\nThis role also owns activation and retention (email/WhatsApp nurture) , you’re responsible for turning signups into active learners who complete learning paths, not just driving top-of-funnel volume.\nKey Responsibilities\nPaid Acquisition (6 Platforms × 3 Markets)\nOwn end-to-end paid media strategy and execution across Meta, Google, YouTube, TikTok, Snapchat, and X (Twitter) for Egypt, KSA, and UAE\nManage and optimize ad spend across programs (AWS, Google AI for Teachers, Salesforce KSA)\nBuild per-country, per-program campaign structures with localized targeting for Arabic and English audiences\nRun continuous A/B tests on creative, copy, audiences, and placements , using AI to generate 50+ ad variants per campaign\nSet up and manage conversion tracking, attribution, and pixel infrastructure across all platforms\nOptimize for downstream metrics (activation, LP completion) not just signups , work with CRM data to feed signals back to ad platforms\nActivation & Retention Ownership\nOwn the signup-to-active-user conversion funnel: email nurture sequences, WhatsApp broadcast campaigns, and onboarding flows\nDesign and execute automated lifecycle journeys for each program (AWS cloud skills, Google teacher training, Salesforce adaptation)\nSegment users by behavior, engagement level, and program stage to deliver hyper-personalized nudges\nMonitor activation rates, identify drop-off points, and run experiments to improve signup → LP start → LP completion rates\nCollaborate with the Copywriter on email/WhatsApp copy and with the Coordinator on CRM data hygiene\nCRO & Landing Page Optimization\nOwn landing page performance , work with the Copywriter and Designers to test headlines, layouts, CTAs, and social proof\nRun multivariate tests on registration flows to maximize signup conversion rates\nEnsure consistent tracking and analytics across all landing pages and signup funnels\nBudget Management & Reporting\nAllocate and rebalance budget across platforms, programs, and markets based on performance data\nBuild and maintain real-time dashboards tracking CAU (cost per acquired user), activation rates, and cost per LP completion\nDeliver weekly performance reports with clear recommendations and next actions\nDocument all experiments: hypothesis, setup, results, and learnings in the team’s AI-powered knowledge base\nAI-Specific Responsibilities\nThis is an AI-Adapted role. You will be expected to:\nUse AI tools (Claude, ChatGPT, Jasper, or similar) to generate ad copy variants at scale , 50+ per campaign in both English and Arabic\nBuild and maintain AI-powered automation workflows for campaign optimization, bid management, and audience testing\nDesign AI-assisted experiment pipelines: hypothesis generation, creative production, result analysis, and documentation , all partially automated\nLeverage AI for audience research, competitor analysis, and trend identification across MENA markets\nUse AI to auto-generate email/WhatsApp nurture sequences and personalize messaging based on user behavior data\nContinuously evaluate and adopt new AI marketing tools to increase team efficiency and output\nRequirements\nMust-Have\n3-5 years of hands-on experience managing paid digital campaigns across Meta Ads, Google Ads, and at least 2 of: TikTok, Snapchat, YouTube, X\nProven track record of managing $20K+/month ad budgets with clear ROI accountability\nStrong experience with conversion tracking, pixel setup, and attribution modeling\nExperience running campaigns targeting MENA audiences (Egypt, KSA, UAE) in both Arabic and English\nHands-on experience with email marketing / marketing automation tools (HubSpot, Mailchimp, Brevo, or similar)\nData-driven mindset: comfortable with spreadsheets, dashboards, and making decisions based on statistical significance\nExperience with A/B testing at scale , not just single tests, but systematic experimentation programs\nFluent in English; Arabic proficiency is a strong advantage\nNice-to-Have\nExperience in EdTech, upskilling platforms, or B2C user acquisition at scale (50K+ users)\nExperience with WhatsApp Business API for marketing campaigns\nFamiliarity with product-led growth and lifecycle marketing principles\nExperience marketing to developers, engineers, or technical professionals\nBackground in growth marketing at a startup or high-growth environment\nAI Tools & Skills Required\nDemonstrated experience using AI tools for content generation, ad copywriting, or campaign optimization\nAbility to write effective prompts for AI tools to produce high-quality, on-brand marketing outputs\nExperience with or willingness to learn AI automation tools (Zapier AI, Make, n8n, or custom workflows)\nUnderstanding of how to use AI for audience segmentation, personalization, and predictive analytics\nComfort with rapid experimentation , using AI to compress the test → learn → iterate cycle from weeks to days\nWhat We Offer\nWork at the forefront of AI-powered marketing , build systems, not just run campaigns\nDirect ownership of acquisition and activation across major tech brand programs (AWS, Google, Salesforce)\nSmall, senior team where your impact is immediately visible\nRemote-first culture with flexibility\nOpportunity to define how AI is integrated into every marketing workflow\nCompetitive 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