{"id":715663,"url":"https://alion.io/job/manara-sr-growth-copywriter-ai-native","title":"Sr. Growth Copywriter (AI-native)","company":{"id":691594,"name":"Manara","domain":"manara.tech","url":"https://alion.io/company/manara","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Breezy","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Sales","role_family":"Sales","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["EG"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":15500,"max_usd":40000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":8012},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"AWS","optional":false},{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"Discord","optional":false},{"name":"LinkedIn","optional":false},{"name":"Salesforce","optional":false},{"name":"Telegram","optional":false},{"name":"WhatsApp","optional":false},{"name":"X (Twitter)","optional":false},{"name":"YouTube","optional":false},{"name":"Slack","optional":true}],"status":"live","first_seen_at":"2026-02-26T09:52:36Z","employer_posted_date":"2026-02-26","last_verified_at":"2026-11-05T17:22:57Z","board_verified":true,"closed_at":null,"days_open":252,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":251},"description":"About the Role\nWe are a US-based upskilling and training company serving MENA, partnering with global tech leaders like AWS, Google, and Salesforce to deliver large-scale learning programs to software engineers, teachers, and tech professionals across Egypt, KSA, UAE, and the broader MENA region.\nWe’re looking for a Sr. Growth Copywriter who can produce 10x the output of a traditional copywriter by mastering AI-assisted writing workflows. You’ll own all written content across 3 programs, 12+ channels, and 2 languages , from ad copy and landing pages to email sequences and community posts.\nThis is not a “write one blog post a week” role. You’ll be producing hundreds of copy variants per month, using AI as your co-writer while you provide the strategic direction, brand voice, cultural nuance, and human polish that AI alone can’t deliver.\nKey Responsibilities\nAd Copy & Creative Messaging\nWrite high-converting ad copy for Meta, Google, YouTube, TikTok, Snapchat, and X campaigns across 3 programs\nProduce 50+ ad copy variants per campaign using AI tools, then curate and refine the top performers\nAdapt messaging per market (Egypt, KSA, UAE) , understanding cultural nuance, local slang, and what resonates in each audience\nCollaborate with the Perf. Marketing Manager on A/B test hypotheses for headlines, CTAs, value propositions, and hooks\nWrite in both English and Arabic (or work closely with AI translation + native review for Arabic copy)\nEmail & WhatsApp Nurture Sequences\nWrite full lifecycle email sequences: welcome series, activation nudges, progress reminders, re-engagement, and completion celebrations\nCraft WhatsApp broadcast messages optimized for MENA engagement patterns (concise, conversational, action-oriented)\nPersonalize messaging by program, user segment, and behavior stage , using AI to generate variants at scale\nWork with the Perf. Marketing Manager to optimize open rates, click rates, and conversion rates through copy experiments\nLanding Pages & Web Copy\nWrite and optimize landing page copy for each program , headlines, sub-headlines, benefit blocks, social proof, and CTAs\nProduce multiple landing page variants for A/B testing across different audiences and markets\nWrite SEO-optimized content for organic acquisition: blog posts, educational articles, and YouTube descriptions\nCommunity & Social Content\nWrite engaging social media posts for community channels (Discord, Telegram, LinkedIn, Twitter/X)\nDraft influencer brief documents and UGC prompts in collaboration with the Brand Manager\nWrite scripts or talking points for video content (YouTube Shorts, TikTok, Reels) in collaboration with the Design team\nCreate community engagement content: challenges, polls, discussion starters, success story features\nBrand Voice & Content Strategy\nMaintain and evolve the brand voice guidelines for all written content across programs\nWork with the Brand Manager (Nada) on brand positioning, messaging hierarchy, and content calendar\nEnsure consistency across all touchpoints , from a TikTok ad to an email sequence to a landing page\nDocument winning copy patterns, hooks, and templates in the team’s knowledge base for reuse\nAI-Specific Responsibilities\nThis is an AI-Adapted role. You will be expected to:\nUse AI writing tools (Claude, ChatGPT, Jasper, Copy.ai, or similar) as your primary drafting engine , you prompt, AI drafts, you refine\nBuild reusable AI prompt libraries for each content type: ad copy, email sequences, landing pages, social posts, and more\nUse AI for rapid translation and localization of English content to Arabic , then apply human cultural polish\nGenerate 50-100 copy variants per campaign using AI, then select, combine, and refine the strongest options\nDesign AI-assisted content workflows that let the team produce content at 10x speed without sacrificing quality\nUse AI for competitive copy analysis: analyze top-performing ads in the market and extract patterns\nTrain AI tools on brand voice, tone guidelines, and past winning copy to improve output quality over time\nRequirements\nMust-Have\n3-5 years of experience in growth copywriting, performance copywriting, or direct-response marketing\nStrong portfolio showing high-converting ad copy, email sequences, and landing pages\nExperience writing for digital ad platforms (Meta, Google, TikTok) with understanding of character limits, format constraints, and platform-specific best practices\nExperience writing email marketing sequences with measurable results (open rates, click rates, conversion rates)\nProven ability to write for different audiences and adapt tone/messaging per segment\nUnderstanding of copywriting frameworks (AIDA, PAS, Before-After-Bridge, etc.) and when to apply each\nFluent in English with strong writing skills; Arabic writing ability is a significant advantage\nExperience working in a fast-paced environment producing high volumes of content\nNice-to-Have\nExperience in EdTech, SaaS, or tech upskilling platforms\nExperience writing for MENA audiences in both English and Arabic\nBackground in SEO content writing and organic growth\nExperience with video scripting for short-form content (TikTok, Reels, Shorts)\nFamiliarity with UX writing and product copy for registration/onboarding flows\nExperience with community content strategy (Discord, Telegram, Slack)\nAI Tools & Skills Required\nDemonstrated daily use of AI writing tools with examples of AI-assisted output\nAbility to write detailed, specific prompts that produce on-brand, high-quality copy from AI tools\nExperience building prompt templates or libraries for repeatable content types\nUnderstanding of AI limitations: knowing when AI output needs heavy editing vs. light polish\nExperience using AI for translation, localization, or multilingual content production\nWillingness to continuously learn new AI writing tools and workflows as they emerge\nWhat We Offer\nWork at the cutting edge of AI-assisted content creation , define how the next generation of copywriting works\nOwn all written content across AWS, Google, and Salesforce programs reaching 310K users\nSmall, senior team where your words directly drive acquisition and completion metrics\nRemote-first culture with flexibility\nDotted-line collaboration with Brand Manager for creative direction and with Designers for visual storytelling\nCompetitive salary","description_format":"text","description_chars":6322,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Arabic","level":"All levels","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Egypt","iso":"EG","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["EdTech Platforms"],"lifecycle":[{"event":"open","at":"2026-09-11T05:56:46Z"}],"visa":[],"liveness":{"score":5,"band":"cold","label":"Long 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