{"id":1929619,"url":"https://alion.io/job/manhattan-associates-demand-generation-manager-wms","title":"Demand Generation Manager, WMS","company":{"id":4258,"name":"Manhattan Associates","domain":"manh.com","url":"https://alion.io/company/manh","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":87,"open_postings":3,"ghost_share":0,"stale_share":0.333,"repost_share":0,"time_to_fill_p50_days":62,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Atlanta, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":88000,"max_usd":179000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2824},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-05T21:26:30Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-22T00:10:54Z","board_verified":true,"closed_at":null,"days_open":16,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":16},"description":"We create possibilities that move life and commerce forward\nWelcome to Manhattan. Every day, our supply chain commerce technology connects two billion people to 20 billion consumer choices. In the warehouse, on the road and in the store, we make what was once impossible, possible. If you want to tackle complex problems and redefine markets, you’ve come to the right place.\nThe Demand Generation Manager owns the demand generation strategy and operating model for how Manhattan Associates goes to market within a focused segment. You will define the priorities, create the briefs and planning inputs that guide cross-functional work, and architect integrated programs across paid, owned, earned, event, and partner channels, with BDR activation built in from day one. You are the connective tissue between segment strategy and activation: using campaign, audience, and funnel data to shape plans, orchestrate specialist teams, and move buyers through a full funnel with a coherent, measurable system.\nThis role demands deep ownership. You will understand your segment's buyer, their priorities, their buying signals, and the competitive landscape, and turn that understanding into the demand generation strategy for your segment. You will be expected to dive into performance data to uncover insight, identify friction across volume, velocity, and conversion, and turn those findings into smarter plans and faster optimization. You will work wide but shallow across channels and narrow but deep on your segment, partnering closely with Digital, PMM, BDR leadership, RevOps, MOPS, and other specialists to ensure each motion is working for your product, audience, and pipeline goals. If you want to own pipeline rather than just contribute to it, and are energized by building programs that scale, this is your role.\nWHAT YOU WILL OWN\nSegment Demand Generation Strategy & Operating Model\nOwn the demand generation strategy for your segment, defining priorities, integrated plans, and how cross-functional teams come together to drive pipeline.\nOwn the integrated campaign calendar and ensure cross-functional visibility into campaign sequencing, channel flighting, and suppression logic for your segment.\nCreate the campaign briefs, strategic plans, and activation inputs used to align stakeholders and activate every live campaign.\nOwn segment-level campaign investment recommendations, helping allocate spend across channels and programs based on expected impact, performance trends, and efficiency targets.\nPartner with Digital, paid, email, web, and other specialist teams to ensure each channel is working for your segment, even when execution sits outside your direct ownership.\nFull-Funnel Campaign Execution\nTranslate segment demand generation strategy into fully orchestrated, multi-channel activation plans spanning paid, owned, earned, event, and partner channels across the full buyer journey.\nBuild integrated full-funnel programs across TOFU, MOFU, and BOFU, ensuring the right cross-channel mix of awareness, conversion, nurture, progression, and sales activation is in place to move buyers to pipeline.\nOwn funnel performance across campaign stages, monitoring volume, velocity, conversion, and progression to pipeline and driving changes when performance falls short.\nBuild the automation and intelligence layer for your segment in partnership with MOPS, using martech instrumentation, signals, and AI-enabled workflows to scale nurture, prioritization, progression, and handoff rather than relying on manual campaign execution.\nArchitect nurture and buyer progression strategies in partnership with MOPS, ensuring follow-up logic, automation, and handoffs support campaign goals and funnel movement.\nDefine audience segmentation, account targeting tiers, suppression rules, and conversion paths in partnership with MOPS.\nDrive signal-gated campaign logic: buyer progression tied to behavioral signals rather than fixed calendar timelines.\nManage campaign production timelines, specialist inputs, and channel-specific deliverables from strategy through launch and post-campaign readout.\nBDR Integration & Activation\nOwn the BDR integration layer for all integrated campaigns, defining how BDR outreach connects to campaign narrative, channel activity, and buyer signals.\nDevelop and maintain BDR messaging playbooks for each live campaign, ensuring field teams are speaking the same language as active marketing programs.\nPartner with BDR leadership to review sequence design, talk tracks, and follow-up cadences so BDR activation is a campaign input, not an afterthought.\nBuild the discovery framework and ongoing feedback loop between BDR teams and campaign strategy so signal and response sharpen over time.\nCross-Functional Orchestration\nServe as the strategic operating layer connecting Product Marketing, Digital, RevOps, MOPS, BDR leadership, internal creative, and channel specialists in an overlapping partnership model.\nRun campaign workstream meetings, alignment checkpoints, and launch readiness reviews across contributing stakeholders.\nMaintain a clear RACI for every campaign in market, ensuring Digital and Channel Specialists and internal and external partners understand their roles and timelines.\nSupport the Sr. Director of Demand Generation and Growth in quarterly planning, campaign prioritization, and resource allocation.\nMeasurement & Optimization\nPartner with MOPS to ensure campaigns are instrumented correctly from day one, with clear leading, mid-funnel, and lagging indicator definitions and clean visibility into funnel progression.\nDive into campaign, audience, and funnel data to identify performance gaps and drive rapid iteration across channel mix, messaging, sequencing, nurture paths, targeting, and handoff logic.\nLead structured testing across messaging, offers, journeys, targeting, and handoff points, using results to improve conversion, funnel efficiency, and pipeline impact.\nOwn campaign performance reporting and analysis, surfacing insights tied to pipeline contribution, BDR conversion, channel efficiency, and funnel health that inform optimization, stakeholder decision-making, and future planning.\nContribute campaign assumptions, performance trends, and scenario inputs into quarterly planning and forecasting in partnership with MOPS.\nWHAT YOU BRING\nExperience\n6-10 years of B2B marketing experience in demand generation, integrated marketing, or campaign strategy within enterprise or complex B2B environments, ideally in SaaS or adjacent technology categories.\nDemonstrated track record building and operating full-funnel, multi-channel campaign programs in enterprise or complex B2B environments, ideally supply chain, logistics, retail technology, or adjacent SaaS.\nExperience working directly with BDR or SDR teams to align outbound activation to campaign strategy, with accountability for conversion and follow-through, not just lead handoff.\nExperience managing matrix relationships across channel owners, creative briefs, and media plans across multiple campaign workstreams simultaneously.\nExperience partnering with MOPS on measurement, automation, and forecast inputs, without requiring ownership of systems administration.\nExperience partnering with Digital and Channel Specialists to improve traffic quality, conversion paths, and segment performance without owning channel execution directly.\nExperience using campaign, audience, and funnel analysis to shape strategy, improve conversion, and optimize investment decisions.\nSkills & Capabilities\nSystems thinker who can hold the end-to-end campaign architecture in mind while managing execution details across contributing teams.\nExecutive presence and communication skills commensurate with a senior internal environment. Comfortable presenting campaign strategy, performance results, and program recommendations directly to CMO-level stakeholders and in cross-functional leadership forums including QBRs.\nCollaborative by default; able to lead without authority across channel specialists, PMM, BDR teams, RevOps, MOPS, and internal creative and external partners.\nStrong written communication skills, with the ability to turn segment strategy into clear briefs, messaging frameworks, plans, and stakeholder-ready recommendations.\nFluency with the MA marketing stack or equivalent: Salesforce, Marketo, Demandbase, People.ai, and Outreach; understanding of how these tools connect across the revenue cycle and ability to architect data-informed campaign motions, automation requirements, triggers, and activations in partnership with MOPS.\nCurious and proactive in exploring AI and automation capabilities, with the judgment to test new approaches, identify practical use cases, and translate them into scalable workflows in partnership with MOPS.\nComfortable operating in a fast-moving environment where priorities shift and new processes are built alongside the work.\nDeep analytical orientation with the ability to independently interrogate campaign, audience, and funnel data, identify what is and is not working, and make fast, evidence-based adjustments.\nAble to translate data into a clear story for stakeholders, connecting performance insights to strategic recommendations, investment choices, and next-step actions.\nWHO YOU WILL WORK WITH\nThis role sits at the intersection of multiple functions. Day-to-day collaboration includes:\nTeam / Partner\nNature of Collaboration\nProduct Marketing\nSegment strategy alignment, positioning inputs, PMM-owned messaging sign-off, and story architecture coordination.\nBDR Leadership\nBDR messaging playbook development, sequence review, talk track alignment, funnel feedback, and ongoing activation coordination.\nDigital & Channel Specialists\nSEO, web, paid, email, event, and partner activation for the segment, with shared accountability for traffic quality, conversion paths, and campaign performance.\nMarketing Operations (MOPS)\nAudience segmentation, account targeting tiers, suppression logic, tool configuration, nurture and automation architecture, campaign instrumentation, performance dashboards, forecast inputs, and measurement plan development.\nRegional Marketing (EMEA & LATAM)\nKnowledge share, regional campaign calendar inputs, and coverage alignment.\nInternal Creative Team\nCreative briefs, asset development, and campaign visual execution.\nCommitted to diversity and inclusion\nAt Manhattan, it’s about more than just the work. From cultural celebrations to interest groups to volunteer opportunities, your true self is always welcome here. Our team members’ backgrounds, experiences and perspectives add to us as a whole and make us unique.\nWe are proudly an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a veteran. In the United States, Manhattan Associates participates in the Employment Eligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with the Social Security Administration. 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