{"id":3535071,"url":"https://alion.io/job/manulife-search-engine-optimization-manager","title":"Search Engine Optimization Manager","company":{"id":6650,"name":"Manulife","domain":"manulife.com","url":"https://alion.io/company/manulife","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":92,"open_postings":96,"ghost_share":0.01,"stale_share":0.24,"repost_share":0.125,"time_to_fill_p50_days":27,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Toronto, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":58000,"max_usd":102000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":195},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false},{"name":"Screaming Frog","optional":false}],"status":"live","first_seen_at":"2026-10-30T17:20:11Z","employer_posted_date":"2026-10-30","last_verified_at":"2026-10-31T22:22:17Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"We are seeking a highly experienced Search Engine Optimization Manager to lead North American SEO & GEO programs while supporting global SEO initiatives across the organization. This role is designed for a strategic, data-driven SEO leader with deep expertise in technical and content SEO, enterprise-level operations, and cross-functional program management.\nThe ideal candidate brings strong industry experience in Retail, eCommerce, or Finance/Insurance, thrives in a fast-paced enterprise environment, and has a proven track record of delivering exceptional organic business results.\nPosition Responsibilities:\nStrategy & Leadership\nOversee all in-house SEO and GEO programs for North America.\nSupport other global SEO initiatives in partnership with international teams.\nIdentify, evaluate, and prioritize new SEO/GEO opportunities for business growth.\nCoach and develop the SEO team to meet industry benchmarks and elevate operational excellence.\nEstablish prioritization frameworks and work with cross-functional partners (IT, Product, Publishing, Content, Social) to unblock implementation and accelerate delivery.\nExecution & Delivery\nManage day-to-day SEO/GEO operations, including program tracking at an item/deliverable level.\nEnsure all team outputs are outcome-driven, aligned to industry best practices, and ladder up to business goals.\nMaintain delivery and implementation trackers across technical and content pipelines.\nFlag and escalate blocked or delayed implementation items (technical or content).\nMaintain a technical backlog of SEO improvements, new CMS features, and bug fixes.\nAnalytics, Reporting & Performance\nOwn end-to-end reporting for SEO/GEO performance and business impact.\nAnalyze data (traffic, rankings, conversions, engagement, logs, crawlability) to identify opportunities.\nBuild and deliver executive-level presentations for cross-functional and leadership teams.\nMonitor and report on the impact of all SEO recommendations in partnership with SEO Product.\nContent SEO & GEO Operations\nManage GEO/SEO content strategy and day-to-day operations.\nWork cross-functionally with Marketing, Publishing, and Content SEO teams to support BAU initiatives.\nMaintain content delivery and implementation trackers to ensure quality and timeliness.\nEstablish and enforce Content QA processes.\nSupport Social Media team with GEO-focused social posts and content strategy.\nPartner with SEO Product and Social teams to deliver comprehensive GEO impact initiatives.\nTools & Technology Ownership\nMaintain and govern SEMRush workspaces, projects, keyword sets, and prompt tracking.\nHands-on daily use of:Google Search Console\nAdobe Analytics or Google Analytics\nSEMRush\nSiteImprove\nServer log analysis tools\nScreaming Frog\nOther enterprise-grade SEO technologies\n\nRequired Qualifications:\nMinimum 8+ years of SEO experience in Retail, eCommerce, or Finance/Insurance at an enterprise level.\n3-5 years of experience leading teams within a direct report or project management capacity.\nProven team management experience in a fast-paced environment.\nDemonstrated success in driving exceptional organic performance and business results.\nStrong technical SEO knowledge including crawlability, indexation, site architecture, schema, Core Web Vitals, and log analysis.\nSolid understanding of content SEO, editorial optimization, GEO localization strategies, and content governance.\nHands-on experience with AEM or other enterprise CMS, as well as strong foundational knowledge of HTML and networking concepts.\nComfortable with data analysis, forecasting, reporting, and creating C-suite-ready presentations.\nExperienced in Agile methodologies and working with JIRA for sprint planning and issue management.\nStrong analytical and problem-solving skills.\nExcellent communication and storytelling abilities for executive-level audiences.\nAbility to influence and collaborate effectively with cross-functional partners.\nHighly organized with strong attention to detail and comfort managing multiple parallel workstreams.\nOutcome-driven mindset focused on measurable impact and continuous improvement.\nAbility to thrive in a highly complex, matrixed global organization.\nWhen you join our team:\nWe’ll empower you to learn and grow the career you want. \nWe’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. \nAs part of our global team, we’ll support you in shaping the future you want to see.\n#LI-Hybrid\nThe role being advertised is an existing vacancy.\nAbout Manulife and John Hancock\nManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.\nManulife is an Equal Opportunity Employer\nAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.\nIt is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .\nReferenced Salary Location\nToronto, OntarioWorking Arrangement\nHybridSalary range is expected to be between\n$92,900.00 CAD - $142,900.00 CADEmployees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact  for the salary range for your location.\nManulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact  for more information about U.S.-specific paid time off provisions.\nWe use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.","description_format":"text","description_chars":7773,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Insurance coverage","Retirement plans"],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commercial & Retail Banks","Asset Management & Funds","Health Insurance & Benefits","Life Insurance & Annuities"],"lifecycle":[{"event":"open","at":"2026-10-30T17:20:11Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":0,"expected_fill_days":27,"reasons":["conf:2","velocity","win:early","comp:brand"],"computed_at":"2026-10-31T05:58:55Z"},"pay":null,"html_url":"https://alion.io/job/manulife-search-engine-optimization-manager","json_url":"https://alion.io/job/manulife-search-engine-optimization-manager.json","meta":{"generated_at":"2026-11-01T03:21:10Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5215,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":6650},"rest":"https://alion.io/mcp/rest/get_company?id=6650"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmanulife-search-engine-optimization-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmanulife-search-engine-optimization-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmanulife-search-engine-optimization-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/manulife-search-engine-optimization-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmanulife-search-engine-optimization-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3535071}},{"tool":"search_jobs","arguments":{"company":"manulife.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3535071},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}