Marketing Manager

Description

Position at The Maples Group (Financial Services)

Position: Marketing Manager

Location: Cayman Islands

About Us

The Maples Group is a global leader in financial services, trusted by many of the world’s largest

hedge fund managers, private equity firms, and international corporations. Our side-by-side financial and legal teams consistently deliver award-winning services to a global client base, offering unrivalled learning and career opportunities to our 3,000 colleagues worldwide.

What’s it like to work here?

We are driven to excel, and collaboration is key to our continued success. We can go further for our clients because we go further for each other too. Our inclusive culture creates an environment where people can be themselves at work while doing their best work. No matter where you work in the Maples Group, you will be part of a global team.

The Opportunity

We are looking for an accomplished Marketing Manager to join our Marketing team as part of our financial services business. The role can be based in either our Grand Cayman or Montreal office and will report to the Senior Marketing Manager.

The Cayman Islands is home to our global headquarters and where the Maples Group first established operations in the 1960s. Since then we have grown to become one of the largest employers in Cayman, where colleagues from all over the world collaborate to deliver best-in-class solutions to clients worldwide.

Consistently recognised as one of Montreal’s Top Employers, the Maples Group established our operations in the central downtown area in 2009. Our Montreal office exemplifies our culturally rich and entrepreneurial organisation, with over 300 colleagues from 50 countries collaborating to deliver best-in-class solutions to clients worldwide.

As part of our team you will:

• Lead and manage direct report(s) to deliver on strategic marketing initiatives within assigned business units.
• Develop and implement comprehensive marketing strategies to enhance brand awareness, drive business growth, and align with global marketing objectives.
• Think strategically about the broader business landscape, focusing on pipeline management and aligning marketing initiatives with overall business objective to ensure impactful marketing efforts.
• Oversee the creation and execution of marketing campaigns, including digital marketing, content marketing, email marketing, and event marketing.
• Monitor and analyse market trends and competitor activities to identify opportunities and threats for assigned business units.
• Report on marketing performance metrics for assigned business units and provide insights and recommendations for continuous improvement.
• Manage the marketing budget for assigned business units and allocate resources effectively to maximise ROI.
• Provide suggestions for the development, implementation and enhancement of marketing initiatives that fit within the organisation's global marketing objectives.
• Develop and maintain marketing collateral to support marketing campaigns and initiatives.
• Create engaging content for marketing campaigns, internal newsletters, websites, social media, and other marketing initiatives as required.
• Re-package technical content and thought leadership materials for distribution across multimedia platforms.
• Prepare creative briefs and work with in-house designers to fulfil creative requests.
• Develop and execute digital campaigns across channels such as email marketing, social media, display advertising and search marketing.
• Initiate and implement test and learn initiatives to continuously enhance digital marketing strategies and outcomes, making recommendations for improvements based on performance analysis.
• Update and manage website content for assigned business units and make recommendations for improvements to enhance content engagement.
• Maintain content on the intranet site, Moogle, for internal audiences regarding marketing activity and performance.
• Develop campaigns and communications to support Maples Group CSR initiatives.
• Provide marketing support to Human Resources and Talent Acquisition teams, assisting with the execution of employee engagement and employer brand building strategies.
• Deliver successful client events and seminars, focusing on marketing communications to drive attendance and engagement, including display material, and supporting collateral.
• Providing training and support on marketing processes, tools, and best practices to junior members of staff and, as required, the wider business to ensure consistency, efficiency, and alignment in marketing efforts.
• Collaborate with cross-functional teams, and team members in other offices, to ensure alignment and support for all marketing and communications initiatives.
• Carry out any other duties which may from time to time be required.

What You Bring

In addition to indisputably high ethical standards and autonomy, the ideal candidate should possess the following:

• Have a Bachelor's degree in Marketing, Communications or a related field is preferred.
• Have a minimum of 10+ years of relevant experience in marketing, with at least 2 years in a supervisory or managerial role. Experience in a professional services marketing role within financial services is a prerequisite.
• Have experience working with social media networks and reporting dashboards, Google Analytics, website CMS platforms, CRM and email marketing software products, and other marketing automation systems.
• Be highly proficient in MS applications, including Word, Excel, and PowerPoint.
• Have excellent copywriting and editing skills, oral and written communication skills.
• Have ability to work with all levels of senior management and staff.
• Have ability to handle multiple projects simultaneously.

The key skills for this role are as follows:

• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights.
• Excellent leadership and interpersonal skill, with the ability to influence and motivate others.
• Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously.
• Attention to detail, professionalism, excellent organisational skills, and a team-first mentality.
• Exceptional time management to handle a diverse workload.
• Experience with relationship management and client service.
• Excellent writing, editing, organisational, prioritisation and communication skills, both verbal and written (fluent written and oral English).

Benefits & Rewards

The most enduring professional relationships are reciprocal relationships. The Maples Group prioritises employee health and wellbeing.

Depending on your location, we offer a range of benefits, including:

• Comprehensive health coverage (medical, dental and optical)
• Competitive vacation packages
• Educational assistance and professional development programmes
• Savings or pension plan
• Life insurance
• Travel insurance
• Global mental wellness programme
• Sports clubs and social events

You can learn more about the Maples Group on our corporate website. Experience our culture and our people on our Careers Page or on LinkedIn.

Disclaimer: All personal information collected during the application process will be used for recruitment-related purposes only. Please refer to our Job Applicant Privacy Notice at maples.com/privacy for details on how we handle personal information relating to job applicants.

“Please note that it is the Maples Group standard policy to undertake various background screening checks on all applicants to whom a conditional job offer is made. Except for roles based in the Republic of Ireland, the background checks will include criminal records checks when a conditional job offer is made. If you have a criminal record, it does not mean that your job offer will be automatically withdrawn. The Maples Group will make all job offer decisions on a case-by-case basis and will take a number of factors into account, such as the role that you are applying for and the nature and circumstances of the past offence. You will have the opportunity to discuss the matter with us before a decision is made. Further details will be provided at the time any conditional job offer is made.”