{"id":1659734,"url":"https://alion.io/job/marcelle-senior-brand-manager-marcelle","title":"Senior Brand Manager - Marcelle","company":{"id":2113427,"name":"Marcelle","domain":"marcelle.com","url":"https://alion.io/company/marcelle-com","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Montreal, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":49000,"max_usd":87000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":179},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Office","optional":false}],"status":"live","first_seen_at":"2026-05-07T04:00:00Z","employer_posted_date":"2026-10-02","last_verified_at":"2026-10-22T22:54:45Z","board_verified":true,"closed_at":null,"days_open":168,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":168},"description":"Groupe Marcelle is currently looking for a Senior Brand Manager - Marcelle for a permanent full-time position.\n\nReporting to the Marcelle Brand Director, the Senior Brand Manager – Marcelle will lead all Portfolio and Communications efforts for the Marcelle brand. Defining strategies and implementing the annual marketing, launch, and campaign plans, you will play a key role in driving relevance with consumers and customers to maximize growth potential for this brand in both the short and long term\n\nA CAREER SIGNED GROUPE MARCELLE\nAt Groupe Marcelle, we dare to grow together and fully invest ourselves to build a future worthy of our Canadian pride.\n\nWork Location\n400 Sainte-Croix Avenue, Saint-Laurent (Quebec)\nHybrid work mode – three (3) days per week in the office\nWhy choose Groupe Marcelle?\nA growing Canadian company\nA stimulating environment where boldness, empowerment, and partnership are encouraged\nA human and committed team made up of passionate people moving forward together\n\nBenefits matching your talent\nCompetitive base salary\nFlexible hours promoting work-life balance, including the possibility of leaving earlier on Fridays\nMedical and dental insurance\nHealth and wellness spending account\nRetirement plan and Tax-Free Savings Account (TFSA)\nTelemedicine services\nEmployee Assistance Program\nPerformance bonuses\nPaid holidays during the Christmas season\nPaid time off for your birthday\nEmployee discounts on all Groupe Marcelle products, including exclusive previews of new launches\nFree access to our on-site gym at headquarters\n\nExclusive headquarters benefits\nLarge free outdoor parking lot (paid indoor parking option available)\nEasily accessible by foot from Du Collège metro station\n\nYOUR RESPONSIBILITIES WILL BE\nIn collaboration with the Brand Director, develop the 3-5 years plan and execute the vision, value proposition, and strategy for Marcelle, aligning with business objectives\nManage and lead the Marcelle Portfolio and Communications teams, fostering a culture of high performance and expertise\nRegularly update Marcelle Go-To-Market team to secure consistency from conception to execution\nWork closely with Innovation and R&D to deliver a strong innovation pipeline aligned with the brand strategy and objectives\nWork closely with the Creative and Media teams to bring to life launch and marketing campaigns\nTranslate the marketing strategies into actionable commercial plans while collaborating with a multi-disciplinary team (including Sales, Merchandising, Category Management, Finance, Operations, Innovation, and external agency partners)\nBe an expert on the Marcelle brand identity ensuring consistency in all touch points\nMaintain an in-depth, working knowledge of the industry and competitive landscape\nAnalyze consumer and market trends to identify opportunities for growth\nOwn and deliver annual sales targets, ensuring accurate forecasting, performance tracking, and analysis of business results and key initiatives\nOptimize and adjust plans to maximize delivery against revenue and profit targets\nMaintain and optimize marketing budget spending / ROI\nDevelop and deliver various presentations for management, sales organization and trade customers on brand performance, strategy, among others\nUpdate all decision-makers on the progress and status of product marketing plans.\n\nWE WOULD LIKE TO MEET YOU IF YOU HAVE\nBachelor’s Degree, preferably in Marketing, Business Administration or a related field\nMinimum 6 to 8 years work experience or equivalent in brand marketing, sales and CPG industry (strong asset)\nExperience in managing 360 campaigns\nExperience in product launch and post-launch product cycle monitoring (strong asset)\nExperience in creative and media agencies relationship management\nExperience in team management\nStrong strategic thinking and problem-solving capabilities\nAbility to thrive in and handle ambiguity & fast paced environment\nStrong business acumen and marketing capabilities\nAbility to foster and maintain strong cross functional partnership skills.\n\nAND IF YOU ARE\nEquipped with a strong understanding of the Canadian cosmetics and skincare industry\nAn effective communicator with solid presentation skills\nHighly organized, with strong project and time management capabilities\nProficient in Microsoft Office tools (Teams, OneNote, Word, Excel, and PowerPoint)\nDetail-oriented, with a keen eye for quality\nA critical thinker with strong analytical skills\nSelf-motivated, dynamic, and comfortable working both independently and as part of a team\nGoal-driven and results-oriented\nFamiliar with NielsenIQ (considered an asset).\n\nThe task and responsibilities listed above are summaries and indicatives.\n\nAs part of our commitment to continuously improving our practices and adopting innovative solutions, Groupe Marcelle may use artificial intelligence (AI)-assisted tools to support the analysis and pre-screening of applications. These tools are used to assist our Talent Acquisition team and do not replace human judgment. All hiring decisions are subject to human review and are never based solely on automated processing.","description_format":"text","description_chars":5111,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Dental insurance","Hybrid work","Retirement plans"],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Skincare"],"lifecycle":[{"event":"open","at":"2026-10-02T03:08:41Z"}],"visa":[],"liveness":{"score":8,"band":"cold","label":"Long shot","p_open":1,"p_active":0.283,"p_room":0.28,"age_days":168,"expected_fill_days":27,"reasons":["conf:2","win:tail","crowd:"],"computed_at":"2026-10-22T06:10:10Z"},"pay":null,"html_url":"https://alion.io/job/marcelle-senior-brand-manager-marcelle","json_url":"https://alion.io/job/marcelle-senior-brand-manager-marcelle.json","meta":{"generated_at":"2026-10-23T00:22:56Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":653,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-24T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2113427},"rest":"https://alion.io/mcp/rest/get_company?id=2113427"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmarcelle-senior-brand-manager-marcelle"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmarcelle-senior-brand-manager-marcelle"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmarcelle-senior-brand-manager-marcelle"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/marcelle-senior-brand-manager-marcelle\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmarcelle-senior-brand-manager-marcelle"}]}