{"id":2290383,"url":"https://alion.io/job/marketmymarket-ppc-specialist-contract","title":"PPC Specialist (Contract)","company":{"id":3133324,"name":"Market My Market","domain":"marketmymarket.com","url":"https://alion.io/company/marketmymarket","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"JazzHR","truth_index":null},"role":"Sales","role_family":"Sales","seniority":"junior","employment_type":"contractor","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":19,"max":19,"currency":"USD","period":"hour","gross":null,"usd_annual":38000},"salary_estimate":null,"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"Microsoft Teams","optional":true}],"status":"live","first_seen_at":"2026-10-11T15:38:36Z","employer_posted_date":null,"last_verified_at":"2026-10-11T15:38:36Z","board_verified":false,"closed_at":null,"days_open":4,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":4},"description":"About the PositionMarket My Market is seeking a skilled PPC Specialist to join our digital marketing team on a contract basis. Reporting to the PPC Director, the PPC Specialist will be responsible for the daily management, optimization, and strategic development of Google Ads campaigns for our clients in the legal, dental, and specialty medical industries. This role requires a detail-oriented professional who can balance multiple client accounts while driving measurable results through data-driven decision making and continuous optimization.\nThis is a fully remote contract position.\nResponsibilitiesAccount Management & Daily Optimization\nMonitor account KPIs on a daily/semi-daily ba sis by analyzing performance across 7-day, 14-day, 30-day, and 90-day windows to identify trends and optimization opportunities\n\nTrack and optimize conversion rate fluctuations with a minimum target of 5-10% improvement\n\nManage total conversions and cost per conversion to maintain efficiency targets\n\nConduct daily/semi-daily search term reviews and add negative keywords using correct match types to reduce wasted spend\n\nImplement and adjust bid adjustments on locations, devices, audiences, demographics, and ad schedules for optimal performance\n\nSegment conversion actions at campaign, ad group, and keyword levels to understand lead sources\n\nReview leads on the backend through CallRail and Unbounce to assess quality and inform optimization decisions\n\nPause non-performing keywords and add converting keywords identified through search terms reports\n\nRestructure account architecture using phrase match and exact match targeting to maximize spend efficiency on highest-performing keywords\n\nStrategic Campaign Management\nEnable and manage bidding strategy experiments based on performance KPIs (e.g., 100 clicks for Max Clicks vs. 15-30 conversions for Maximize Conversions)\n\nImplement Search Impression Share bid strategies for highly competitive accounts\n\nConduct A/B testing of ad copy and landing pages to improve campaign performance\n\nRefresh ad copy and pin headlines for improved CTR and quality control\n\nReview and optimize asset extensions including structured snippets, callouts, phone extensions, promotion extensions, location extensions, image extensions, brand names, and logo approvals\n\nPerform periodic conversion tracking function checks via Google Tag Manager\n\nConduct periodic keyword research via Keyword Planner to ensure accounts target all relevant high-value keywords\n\nReview auction insights to perform competitor analysis and inform bidding strategy adjustments\n\nCampaign Onboarding & Setup\nReview onboarding forms completed by Client Experience Managers (CXMs) to structure landing page design briefs for the design team\n\nCreate comprehensive campaign spreadsheets containing ad copy, keyword research, selected keywords, and campaign settings\n\nReview landing page designs and campaign spreadsheets, then submit to CXM for client approval\n\nCoordinate with development team to schedule landing page builds and assign subdomain tasks using client credentials and Unbounce-generated code\n\nBuild Google Ads campaigns following all platform best practices, including complete conversion tracking setup via Google Tag Manager and CallRail\n\nTest all conversion tracking implementations prior to campaign launch\n\nGain access to client Google Business Profiles to enable location extensions and verify all assets are properly configured\n\nCoordinate with CXM to receive launch approval and set up payment profiles with correct credit card information\n\nProvide budget recommendations by analyzing cost-per-click data and Search Lost Impression Share (Budget) metrics\n\nHandle advertiser verification requirements by collaborating with CXM and clients to gather necessary information\n\nPre-Sale & Strategic PlanningDevelop detailed PPC projections with proper guidance and budget recommendations to inform campaign structure and build-out\nFirst 3 Months Optimization Timeline\nExecute intensive optimization during the first 3 months, implementing appropriate bidding strategies after the initial two-week learning phase\n\nConduct daily or semi-daily KPI reviews and collaborate with CXM and clients on performance indicators\n\nDeliver client-facing calls using best practices established by the PPC Director\n\nCreate and distribute bi-weekly reports to CXMs\n\nSuccessfully onboard and manage new accounts following Director-guided best practices\n\nLocal Services Ads (LSA) Management\nReview LSA accounts 1-2 times per week to provide proper consultation\n\nFollow Director-established guidelines to deliver best practices consultation for each client\n\nGuide clients through the LSA onboarding process and gather all necessary information\n\nReview leads weekly and document quality and intake performance\n\nReporting & Department Functions\nPrepare comprehensive notes and documentation for weekly EOS (Entrepreneurial Operating System) reporting to the Director\n\nConduct account analysis and track optimization action items for each managed account\n\nParticipate in team meetings and contribute to department knowledge sharing\n\nRequirements\n1-3 years of hands-on Google Ads management experience\n\nProven track record of managing multiple PPC accounts simultaneously and driving measurable results\n\nStrong analytical skills with proficiency in Google Analytics, Google Search Console, and Google Tag Manager\n\nExperience with CallRail, Unbounce, or similar lead tracking and landing page platforms preferred\n\nDeep understanding of PPC best practices, keyword research methodologies, and bid management strategies\n\nExcellent attention to detail and ability to manage multiple priorities in a fast-paced environment\n\nStrong communication skills with ability to present performance data and insights to clients and internal teams\n\nGoogle Ads certification preferred\n\nExperience with Local Services Ads is a plus\n\nBachelor's degree in Marketing, Business, or related field preferred\n\nQualities We Look for in an Ideal Team Member\nDiscipline and organization to work remotely\n\nResponsiveness and consistent communication with team members and clients\n\nDesire to become an industry expert in PPC and paid search marketing\n\nAlways experimenting with new strategies and staying current with Google Ads platform changes\n\nProactive mindset with ability to identify and implement improvements without prompting\n\nCollaborative team player who contributes to a positive work environment\n\nExpected Time Commitments\nAccount Maintenance: Approximately 1.5 hours per week per account for daily/semi-daily monitoring and optimization\n\nCampaign Onboarding: 4-5 hours maximum per new campaign setup\n\nPre-Sale Projections: Approximately 1 hour per prospect\n\nLSA Management: Maximum 30 minutes per week per account\n\nWeekly Reporting & Department Functions: 1.5 hours maximum per week\n\nCompensation\nContract Rate: $19.23 per hour (equivalent to $40,000 annually based on full-time hours)\n\nThis is a 1099 contract position\n\nFully remote work arrangement\n\nLocation RequirementsThis is a fully remote position. Candidates must be located in one of the following states:\n\nAlabama\n\nCalifornia\n\nColorado\n\nFlorida\n\nIowa\n\nIllinois\n\nMaryland\n\nNorth Carolina\n\nNew Jersey\n\nNevada\n\nNew York\n\nPennsylvania\n\nSouth Carolina\n\nTexas\n\nUtah\n\nVirginia\n\nWashington\n\nOur Core Values\nDo What You Say\n\nBe Honest and Transparent\n\nProactive, Not Reactive\n\nBe Thought-Leading\n\nInstill Trust Through Consistent Accountability\n\nAlways Do Better, Always Be Better\n\nDo the Right Thing for Clients and MMM\n\nAbout Market My Market\nMarket My Market delivers completely customized, full-service marketing campaigns that bring companies to life online. We pride ourselves on delivering results that directly impact business. Our ideal clients are small to medium-sized medical offices and law firms with a focus on personal injury, family, criminal defense, and employment law.\nWe believe in growth, accountability, and ownership. The right person for this role will be on track for endless opportunities and will enjoy the transparency of knowing their work is having an impact.\nIn 2021 and 2022, Market My Market was recognized as a Certified Great Place to Work.\nAll emails will come from a @marketmymarket.com or @applytojob.com domain only. All other emails are fraudulent. We will never interview candidates via Microsoft Teams.\nApplicants must be legally authorized to work in the United States.\nOriginally posted on Himalayas","description_format":"text","description_chars":8471,"description_truncated":false,"requirements":{"experience_years_min":1,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-11T17:28:30Z"}],"visa":[],"liveness":{"score":85,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.849,"p_room":1,"age_days":4,"expected_fill_days":23,"reasons":["seen:4","win:early","comp:junior"],"computed_at":"2026-10-16T05:45:00Z"},"pay":{"stated_usd_annual":38000,"is_top_pay":false},"html_url":"https://alion.io/job/marketmymarket-ppc-specialist-contract","json_url":"https://alion.io/job/marketmymarket-ppc-specialist-contract.json","meta":{"generated_at":"2026-10-16T07:26:38Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5225,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-17T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3133324},"rest":"https://alion.io/mcp/rest/get_company?id=3133324"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmarketmymarket-ppc-specialist-contract"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmarketmymarket-ppc-specialist-contract"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmarketmymarket-ppc-specialist-contract"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/marketmymarket-ppc-specialist-contract\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmarketmymarket-ppc-specialist-contract"}]}