{"id":3465061,"url":"https://alion.io/job/mars-brand-manager-bitesize-adjacent","title":"Brand Manager, Bitesize & Adjacent","company":{"id":94439,"name":"Mars","domain":"mars.com","url":"https://alion.io/company/mars","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":81,"open_postings":65,"ghost_share":0,"stale_share":0.969,"repost_share":0,"time_to_fill_p50_days":17,"computed_at":"2026-11-07T05:47:08Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dubai, United Arab Emirates"],"countries":["AE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":31000,"max_usd":75000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5512},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-29T15:10:03Z","employer_posted_date":"2026-10-29","last_verified_at":"2026-11-07T17:16:52Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":9},"description":"Job Description:\nJob Purpose \nA brand custodian with responsibility and accountability for designing and executing the local brand strategy and marketing activities that deliver specific brand objectives, including NSV and penetration targets, in alignment with the global framework.\nThe brand manager must have the experience, expertise and skill set to develop an optimum calendar in local market, while ensuring excellence in execution on ground. \nThe role also leads innovation across the chocolate portfolio. The brand manager is the go-to person for identifying and valuing new opportunity spaces, building the business case, validating it with consumers and working with factories and co-manufacturers to take the right ideas from concept to launch. \nRoles & Responsibilities\nOwn & manage the brand\nAnalyze the category and brand performance and identify whitespace opportunities to accelerate growth.\nSet the brand's short and long term strategy to deliver quality growth and growing penetration.\nManage budget and resources effectively to deliver marketing/activity calendar\nConnect with cross functional teams to support creation of an integrated business plan that ensures delivery of key initiatives in market\nCreate and develop the local market brand marketing plan and activity calendar, and manage budget and resources to deliver it.\nDeliver market relevant brand content\nLeverage the right global content when relevant & work with the content team & media team to find the most effective ways to support the brand\nEnsure content & executions are consistent with global brand guidelines and are locally relevant \nManage & deliver projects & activities\nCo-lead with the activity management team a cross functional ATG team to collect all inputs required to deliver a 3-year activity plan including media plans, NPIs, BPIs, consumer promotions and other national activities.\n Lead innovation across the portfolio\nIdentify and map opportunity spaces across chocolate brands and markets, using category, consumer and competitor data.\nSize and value each opportunity (size of prize, MAC, GM%, incrementality) and recommend which to pursue.\nValidate the right innovations with consumers through various market research methods\nBuild the business case and present it at stage gates to secure resources and leadership alignment.\nLead early conversations with factories and co-manufacturers on feasibility, capex, MOQ, and timelines.\nDevelop and manage a 3Y innovation pipeline that balances locally developed innovation with global innovations relevant to the market, and hand validated projects over to brand teams for launch.\nEducation & Professional Qualifications \nBachelor's degree in a relevant field; Master's is a plus.\nKnowledge / Experience \n5-7 years in brand management and/or innovation, preferably in a multinational CPG company. \nTrack record of owning and growing large-scale brands; strong strategic, commercial and analytical acumen. \nHas taken innovation from whitespace to shelf, ideally across more than one brand or category. \nHands-on with full-funnel marketing plans - media, in-store, digital; works well in complex matrix organizations. \nMiddle East & Africa experience a plus, with focus on GCC/Egypt.","description_format":"text","description_chars":3235,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Pet Food, Supplies & Care","Confectionery"],"lifecycle":[{"event":"open","at":"2026-10-29T15:10:03Z"}],"visa":[],"liveness":{"score":57,"band":"ok","label":"Likely open","p_open":1,"p_active":0.63,"p_room":0.9,"age_days":8,"expected_fill_days":17,"reasons":["conf:2","stale_co","velocity","win:mid","comp:brand"],"computed_at":"2026-11-07T05:47:08Z"},"pay":null,"html_url":"https://alion.io/job/mars-brand-manager-bitesize-adjacent","json_url":"https://alion.io/job/mars-brand-manager-bitesize-adjacent.json","meta":{"generated_at":"2026-11-08T01:40:54Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3710,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-09T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":94439},"rest":"https://alion.io/mcp/rest/get_company?id=94439"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmars-brand-manager-bitesize-adjacent"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmars-brand-manager-bitesize-adjacent"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmars-brand-manager-bitesize-adjacent"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/mars-brand-manager-bitesize-adjacent\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmars-brand-manager-bitesize-adjacent"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3465061}},{"tool":"search_jobs","arguments":{"company":"mars.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3465061},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); 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