{"id":3599716,"url":"https://alion.io/job/mars-channel-marketing-manager-shanghai","title":"Channel Marketing manager-Shanghai","company":{"id":94439,"name":"Mars","domain":"mars.com","url":"https://alion.io/company/mars","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":10,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":17,"computed_at":"2026-11-02T06:13:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Shanghai, China"],"countries":["CN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-08-19T00:00:00Z","employer_posted_date":"2026-08-19","last_verified_at":"2026-11-02T15:18:28Z","board_verified":true,"closed_at":null,"days_open":75,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":75},"description":"Job Description:\nThis role bridges brand marketing strategy, content and media-investment logic (from Marketing) with trade channel strategy (from Trade Marketing), translating them into unified strategic guidance for the key channels - Ali, JD, Douyin and offline. It sets the cross-channel playbook, standards and rules across content, touchpoints, media and KOLs to deliver brand-performance synergy and investment efficiency. Working with SA Lead, this role builds the Channel Marketing function from 0 to 1, at the same time organizes TP and distributors resources and capabilities\nWhat are we looking for?\n- Bachelor's degree in Marketing, Business or equivalent; MBA is a plus.\n- 8-10+ years of experience in e-commerce / channel marketing, digital content\n- Deep knowledge of the China e-commerce ecosystem (Ali / JD / Douyin), including livestream, platform IP, on-site media investment and KOL ecosystems.\n- Proven ability to translate brand marketing strategy and trade channel strategy into unified channel guidance.\n- Proven experience in content strategy & CRO, media & campaign planning, and creator / KOL strategy.\n- Experience leading e-commerce platform teams, TP and distributors.\n- Experience in CRM content standards and private-domain / community operations; familiarity with AIGC tools is a plus.\n- Strong cross-functional collaboration and stakeholder management; fluent in Mandarin and English.\n- Beauty/ FMCG /Petfoods consumer-goods experience is preferred.\nWhat will be your key responsibilities?\nChannel Strategy Translation & Guidance\n-Integrate brand marketing strategy, content and media-investment logic (from Marketing) with trade channel strategy (from Trade Marketing), and translate them into unified strategic guidance for every key channel (Ali, JD, Douyin, offline).\n-Set the cross-channel playbook, standards and rules (content, media, mechanics) for platform, TP and distributor teams to execute against.\nContent & Touchpoint Strategy\n-Define the unified content strategy and guidance across Ali / JD / Douyin / offline - livestream scripts and rhythm, e-commerce page & CRO, and search / brand-zone content.\n-Define Douyin content touchpoint guidance (short-video, seeding, topic / content-field) for cross-channel reuse.\n-Define CRM content standards, templates and scripts - outreach copy, SMS / WeCom / community content, and a unified pre/post-sales service script system - based on brand CRM strategy (Marketing CRM) and audience / touchpoint strategy (BI).\n-Build and govern the central content hub & asset library; drive AIGC adoption to scale content production and lower cost.\n-Define Perfect Store scorecards, KPIs and tracking standards across online storefronts and offline shelf touchpoints.\nPlatform Media & Campaign\n-Define the platform campaign and big-promo (618 / Double 11) plan and playbook, and provide guidance for monthly channel campaign execution and review.\n-Define onsite/offsite media investment guidance and ROI tracking standards with BI. -Advise on platform IP cooperation (Super Brand Day / Tmall Heybox / category day) and the in-site activation of brand campaigns.\n-Translate the TM-led JBP commercial framework into platform marketing materials and channel-specific storylines.\nKOLs Strategy & Governance\n-Define the cross-channel creator strategy and standards: sourcing criteria, commercial terms, scheduling and content guidance.\n-Build a tiered creator matrix framework (head / waist / vertical) with budget allocation and performance evaluation with BI.\nPlatform & Partner Enablement\n-Advise e-commerce platform marketing teams on resource judgement and platform resource application.\n-Set rules and standards for TP marketing / content teams, and build partners' marketing content capability.\n-Provide guidance to distributors on marketing content and offline store execution standards.\nWhat can you expect from Mars?\nWork with diverse and talented Associates, all guided by the Five Principles.\nJoin a purpose driven company, where we’re striving to build the world we want tomorrow, today.\nA strong focus on learning and development support from day one, including access to our in-house Mars University.\nAn industry competitive salary and benefits package, including company 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