{"id":3597008,"url":"https://alion.io/job/mars-ms-digital-customer-marketing-manager","title":"MS - Digital Customer Marketing Manager","company":{"id":94439,"name":"Mars","domain":"mars.com","url":"https://alion.io/company/mars","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":58,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":17,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Guangzhou, China"],"countries":["CN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-02T05:06:25Z","employer_posted_date":"2026-11-02","last_verified_at":"2026-11-05T01:30:40Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Job Description:\nResponsible for DCOM marketing planning and execution for MW Ali Flagship stores business (overall coordination and management of 6 stores). Accountable for sales growth, marketing efficiency, and category performance on the assigned platforms.\nManage marketing resource investment on the assigned platforms, including on-site media spending, platform campaign participation, new product launch marketing, key shopping festivals, and daily promotional activities, with the goal of improving brand exposure, traffic conversion, and sales output.\n\nDevelop and implement product strategies for the assigned platforms, including product portfolio planning, co-pack development, key SKU management, hero product bundle strategies, price, band planning, and channel-specific assortment optimization.\n\nResponsible for CPD budget planning, tracking, and reimbursement management, including samples, premium, and logistic cost, ensuring compliant and effective use of resources to support business objectives.\n\nMaintain strong communication with customers and platform stakeholders, including Ali marketing teams, platform buyers/operators, and the cell team/content team / media team, in order to secure platform resources, brand support, and campaign opportunities.\n\nManage and coordinate distributors and service providers to ensure stable execution of daily store operations, campaign implementation, product listing, page optimization, inventory coordination, and after-sales support.\n\nTrack platform sales, traffic, conversion, marketing spending, and competitor performance; regularly provide business analysis and marketing reviews to optimize media investment, campaign planning, and product mix.\n\nWork closely with internal teams, including sales, supply chain, brand marketing, and finance, to drive annual and monthly business plans, marketing budgets, key product launches, and major promotional campaigns, ensuring achievement of business targets.","description_format":"text","description_chars":1969,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Pet Food, Supplies & Care","Confectionery"],"lifecycle":[{"event":"open","at":"2026-11-02T05:06:25Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":2,"expected_fill_days":17,"reasons":["conf:2","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-11-04T06:34:25Z"},"pay":null,"html_url":"https://alion.io/job/mars-ms-digital-customer-marketing-manager","json_url":"https://alion.io/job/mars-ms-digital-customer-marketing-manager.json","meta":{"generated_at":"2026-11-05T04:00:23Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5191,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":94439},"rest":"https://alion.io/mcp/rest/get_company?id=94439"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmars-ms-digital-customer-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmars-ms-digital-customer-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmars-ms-digital-customer-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/mars-ms-digital-customer-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmars-ms-digital-customer-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3597008}},{"tool":"search_jobs","arguments":{"company":"mars.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3597008},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}