{"id":3593835,"url":"https://alion.io/job/mars-shopper-activation-manager-drug-mass","title":"Shopper Activation Manager, Drug & Mass","company":{"id":94439,"name":"Mars","domain":"mars.com","url":"https://alion.io/company/mars","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":58,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":17,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Franklin, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":60000,"max_usd":121000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1566},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-18T00:00:00Z","employer_posted_date":"2026-09-18","last_verified_at":"2026-11-04T20:08:46Z","board_verified":true,"closed_at":null,"days_open":47,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":47},"description":"Job Description:\nThe Shopper Activation Manager will lead and own onsite and offsite media strategy and execution within their respective Retailer’s Media Network to support sales objectives and financial targets. This includes managing the relationship with the Retailer’s Ads/Marketing Team and supporting respective Mars account team to define and deliver activation plans across in store, media, merch placements, search, and other retailer media capabilities. They will be the leader and single point for activation strategy and execution, working with our Agency of Record, Marketing, and National Media Managers to deliver integrated full funnel plans.\nThe Activation Manager will report into Customer Account Team leadership to ensure activation plans align with Retailer Joint Business Plans and support delivery of sales targets. This associate will also collaborate with National and Brand Teams to ensure full funnel integrated planning and optimization occurs across purchase funnel.\nThere are three Manager positions across our Shopping Activation teams in Grocery, Value & Specialty, and Drug & Mass channels. We will consider your experience and our customer needs for the best fit for the role throughout this process.\nWhat are we looking for?\nMinimum Qualifications:\nA Bachelor's Degree and at least 4 years of experience in the CPG or retail media industry.\n\nProven analytical skills with at least 2 years of experience interpreting sales data, campaign performance, or other relevant metrics to drive business decisions.\n\nPreferred Qualifications:\n3+ years of experience directly managing retail media programs (e.g., Amazon Ads, Walmart Connect, Kroger Precision Marketing).\n\n2+ years of client-side experience within a CPG company's sales, marketing, or eCommerce team.\n\nStrong understanding of the digital media landscape, including search, display, and social media advertising.\n\nWhat will be your key responsibilities?\nOwn the day-to-day Retailer Marketing Team relationship, including annual Joint Business Planning\n\nOwn the planning and execution of retail media, shopper, and in-store programs at Key Account Retailer, in partnership w/ customer team. There will be a high level of responsibility: be hands-to-keyboard for search campaign management, and work with our Agency of Record on display media campaigns\n\nOwn the day-to-day relationship with our Agency of Record\n\nSupport Sales Account Teams in delivering business targets with integrated activation plans\n\nWork collaboratively alongside peers who do similar work on other customers, as well as cross-functional partners in functions like Finance and Brand Marketing\n\nCoach and teach best practices to a range of sales associates with varying levels of knowledge on paid search, display media, and digital coupons\n\nWork with National Media and Recruitment Team on full funnel campaign integration and campaign connection\n\nOwn budget and purchase order/invoice management, planning, and execution for all retail media investment, including funding changes and reporting to centralized forums\n\n What can you expect from Mars?\nWork with over 170,000 diverse and talented Associates, all guided by The Five Principles.\n\nJoin a purpose driven company, where we are striving to build the world we want tomorrow, today.\n\nBest-in-class learning and development support from day one, including access to our in-house Mars University.\n\nAn industry competitive salary and benefits package, including company bonus.\n\nThis role is based in one of our offices with regular in-office collaboration expected. Flexibility is a key enabler, empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.","description_format":"text","description_chars":3737,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Pet Food, Supplies & Care","Confectionery"],"lifecycle":[{"event":"open","at":"2026-11-02T00:24:16Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 1","filings_12m":1,"filings_prev_12m":4,"green_card_filings_12m":0,"median_offered_wage_usd":192500,"route":null,"cap_exempt":false,"checked_at":"2026-10-29T16:27:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":11,"band":"cold","label":"Long shot","p_open":1,"p_active":0.402,"p_room":0.28,"age_days":47,"expected_fill_days":17,"reasons":["conf:2","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-11-04T06:34:25Z"},"pay":null,"html_url":"https://alion.io/job/mars-shopper-activation-manager-drug-mass","json_url":"https://alion.io/job/mars-shopper-activation-manager-drug-mass.json","meta":{"generated_at":"2026-11-04T23:19:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":313,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-05T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":94439},"rest":"https://alion.io/mcp/rest/get_company?id=94439"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmars-shopper-activation-manager-drug-mass"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmars-shopper-activation-manager-drug-mass"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmars-shopper-activation-manager-drug-mass"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/mars-shopper-activation-manager-drug-mass\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmars-shopper-activation-manager-drug-mass"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3593835}},{"tool":"search_jobs","arguments":{"company":"mars.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3593835},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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